Finally we’re seeing some movement in the real estate IDX space as softRealty.com launches free ad based IDX search combined with Social CRM and Lead Capture at a tiered price level starting at free! Ad based idx designed to draw in and capture consumers attention, and providing the ability to communicate with the home shopper even before they’ve registered- consumers like the arms length, but what you’ll like is the opportunity to get in front of them.
We know what you’re thinking, ad based? We wondered about that as well, but having piloted the search function from the search perspective, I found the ads to actually add value as opposed to competing with the agent. Further, if the consumer is really searching seriously, chances are, they’ll be busy adding and saving homes searched. According to softRealty.com Founder, David Carroll, they intend to offer a non-ad based model very shortly.
Lead Capture Redefined
The intent behind the social CRM is providing you the ability to actually communicate with your consumer the same way you would face-to-face while they’re in the buying mood, online. We all know the ability to convert often requires a personal connection to the homebuyer, and softRealty.com understands this. We expect many of the upgrades and tools to center around this ability in 2009 and 2010.
Over all impression
I think it’s worth looking at, it’s free and I was actually surprised at how modern the IDX is, I expected clunky and old fashioned, but what consumers get is a completely real estate 2.0 experience. It’s got all the basics like brochure printing, a beautiful image gallery, virtual tour viewer, details, and more. What it lacked were partnerships with 3rd parties such as Onboard, or Walkability, and others, but I’m not sure they’re missed in this early version.
I asked David to tell me what softRealty.com really was, an IDX search, Lead Capture, or CRM, and his quick answer was essentially why are they separate? The system is designed to be all of the above, and I think they’re on their way to doing just that, softRealty.com is creating a system that is lead capturing redefined, and at a price that rocks.
Here are my screenshots from my consumer side experience
This is the result of my search by zip code, note the ask us button to the left.
Here’s the result screen, your typical landing results page, nice layout with the agent details handy with a messaging button. Buyers are able to rate the property, and save it or ask you a question.
Simple and clean registration form
Like I said, have a look, create an account and decide for yourself, and let us know what you think! Are you a softRealty.com customer? We’d love to hear from you!
Agent Genius has no affiliation with softRealty.com