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TRIBUS launches real estate CRM, bets big on gamification

TRIBUS will launch a real estate CRM today at the National Association of Realtors’ convention, and offers an untraditional twist on a traditional tool – gamification. Will this get people to actually use their CRM?




TRIBUS launches CRM, bets big on gamification

Real estate website and tech provider, TRIBUS is launching its newly developed real estate CRM (Customer Relationship Management) system which they assert is far different from anything in the market, namely because it is centered around gamification (the use of game mechanics in a non-game context) which seeks to more deeply engage users.

The company says they researched extensively and beta tested, and found that real estate professionals were more likely to participate, engage, and stay consistent in executing tasks if a competitive element was attached to each task. Getting agents and staff to actually use a CRM is a substantial challenge because let’s face it, the tasks are monotonous and boring, but TRIBUS is betting big on gamification as the mechanism for keeping users’ interest.

“Gamification has always existed in some capacity,” said Eric Stegemann, TRIBUS Director of Business Development, harkening back to the days of grade school when we all wanted to hear our name at the top of the list of grades. “We see the same type of gamification occur in workplace settings, such as recognition of the top sales associate each month. The truth is, humans are innately programmed to function at a higher capacity if there is some type of game involved, whether it is tangible or perceived.”

tribus crm

Other features of the new real estate CRM

Stegemann notes that it isn’t just a CRM with gamification, it launches with a bevy of features:

  1. One System – Connected into various IDX providers, right within the CRM system, you can see property views, saved properties, saved searches as well as set clients up on new searches. Soon you’ll even be able to communicate back and forth with the client about the listings directly from within the CRM.
  2. TRIBUS QScore: Looking at activities including email opens, new or changed saved searches, specificity of search, and more. Agents are proactively notified when someone takes action that suggests they are ready to buy or sell.
  3. Internal Communications: Through a built-in social network, your agents can communicate and share information with each other. Make sure that knowledge is better disseminated throughout your organization by allowing agents within a market or niche to share with each other. Your staff can also search and add additional information.
  4. Workflow System: Based upon any parameter, automatically task your agents or email out to clients. So if an agent hasn’t been back to the website in the past 3 weeks, gently remind them to come back with a personalized yet automated email.
  5. Email marketing: Your agents probably don’t send out regular newsletters to their clients. Through our system, agents can choose to allow your marketing managers to send out messages on their behalf. You write the email, but it will send with the agent’s contact information and from their email. They can even go in and see who opened it and what they did.

The CRM sector is highly competitive, and each comes with a different set of attractive bells and whistles, but the TRIBUS CRM focuses on just getting users to actually use the system – a bigger challenge than the average person can imagine.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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  1. TheRECoach

    May 15, 2013 at 12:41 pm

    Man I will be watching this! getting that “Elusive” participation is HUGE deal!!! =)

    BTW – Love the Sugar CRM Ad after paragraph 1 … LOL


    • Eric Stegemann

      May 15, 2013 at 2:47 pm

      Hi Coach,
      Thanks for your comments. The participation and buy in of agents IS a big deal. We’ve spent two years working on it.
      It is amazing how far contextual ads have come, but that brings up another note: Have you ever seen someone try to figure out Sugar? Wow it’s like poking yourself in the eye repeatedly. And that’s coming from a tech guy! We built TRIBUS CRM to be the exact opposite of that on purpose.

      • TheRECoach

        May 15, 2013 at 4:58 pm

        You’re “Preaching to the Choir” Brother! Let’s work on “gamification” and “simplification”!!! Which will all lead to “Amplification!” =)

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Business News

Why a well-crafted rejection email can save your brand, and your time

(BUSINESS NEWS) Job hunting is exhausting on both sides, and rejection sucks, but crafting a genuine, helpful rejection email can help ease the process for everyone.



Woman sitting at computer with fingers steepled, awaiting a rejection email or any response from HR at all.

Nobody likes to hear “no” for an answer when applying for jobs. But even fewer people like to be left in the dark, wondering what happened.

On the employer side, taking on a new hire is a time-consuming process. And like a box of chocolates, you never know what you’re going to get when you put out ads for a position. So once you find the right person for the role, it’s tempting to move along without further ado.

Benn Rosales, the CEO and co-founder of American Genius, offers an example of why that is a very bad call.

Imagine a hypothetical candidate for a job opening at Coca Cola – someone who’s particularly interested in the job, because they grew up as a big Coke fan. If they get no response to their application at all, despite being qualified and sending follow-up emails, their personal opinion of the brand is sure to sour.

“Do you know how much effort and dollars advertising and marketing spent to make [them] a fan over all of those years, and this is how it ends?” Rosales explains. This person has come away from their experience thinking “Bleep you, I’ll have tea.”

To avoid this issue, crafting a warm and helpful rejection email is the perfect place to start. If you need inspiration, the hiring consultants at Dover recently compiled a list of 36 top-quality rejection emails, taken from companies that know how to say “no” gracefully: Apple, Facebook, Google, NPR, and more.

Here’s a few takeaways from that list to keep in mind when constructing a rejection email of your own…

Include details about their resume to show they were duly considered. This shows candidates that their time, interests, and experience are all valued, particularly with candidates who came close to making the cut or have a lot of future promise.

Keep their information on file, and let them know this rejection only means “not right now.” That way, next time you need to make a hire, you will have a handy list of people to call who you know have an interest in working for you and relevant skills.

Provide some feedback, such as common reasons why applicants may not succeed in your particular application process.

And be nice! A lack of courtesy can ruin a person’s impression of your brand, whether they are a customer or not. Keep in mind, that impression can be blasted on social media as well. If your rejections are alienating, you’re sabotaging your business.

Any good business owner knows how much the details matter.

Incorporating an empathetic rejection process is an often-overlooked opportunity to humanize your business and build a positive relationship with your community, particularly when impersonal online applications have become the norm.

And if nothing else, this simple courtesy will prevent your inbox from filling up with circle-backs and follow-up emails once you’ve made your decision.

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Business News

Are Gen Z more fickle in their shopping, or do brands just need to keep up?

(BUSINESS NEWS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say it is the nature of change.



Gen Z woman shopping outside on a laptop.

We all know that if you stop adapting to the world around you, you’re going to be left behind. A recently published article decided to point out that the “fickle” Gen Z generation are liable to leave a poor digitally run site and never return. Now of course we’ve got some statistics here… They did do some kind of due diligence.

This generation, whose life has been online from almost day one, puts high stakes on their experiences online. It is how they interact with the world. It’s keyed into their self-worth and their livelihoods, for some. You want to sell online, get your shit together.

They have little to no tolerance for anything untoward. 80% of Gen Zers reported that they are willing to try new brands since the pandemic. Brand loyalty, based on in-person interaction, is almost a thing of the past. When brands are moved from around the world at the touch of your fingertips there’s nothing to stop you. If a company screws up an order, or doesn’t get back to you? Why should you stick with them? When it comes to these issues, 38% of Gen Zers say they only give a brand 1 second chance to fix things. Three-quarters of the surveyed responded saying that they’ll gladly find another retailer if the store is just out of stock.

This study goes even further though and discusses not just those interactions but also the platforms themselves. If a website isn’t easy to navigate, why should I use it? Why should I spend my time when I can flit to another and get exactly what I need instead of getting frustrated? There isn’t a single company in the world that shouldn’t take their webpage development seriously. It’s the new face of their company and brand. How they show that face is what will determine if they are a Rembrandt or a toddlers noodle art.

The new age of online shopping has been blasted into the atmosphere by the pandemic. Online shopping has boosted far and above expected numbers for obvious reasons. When the majority of your populace is told to stay home. What else are they going to do? Brands that have been around for decades have gone out of business because they didn’t change to an online format either. Keep moving forward.

Now as a side note here, as someone who falls only just outside the Gen Z zone the articles description of fickle is pompous. The stories I’ve heard of baby boomers getting waiters fired, or boycotting stores because of a certain shopkeeper are just as fickle and pointed. Nothing has changed in the people, just how they interact with the world. Trying to single out a single generation based on how the world has changed is a shallow view of the world.

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Business News

Chasing Clubhouse success? How the audio chat room trend affects products

(BUSINESS NEWS) It is inevitable that when a new successful trend comes along, other companies will try to make lightning strike twice. Will the audio chat room catch on?



Smiling woman seated in dark room illuminated by lamp and phone light, participating in audio chat room.

Businesses are always about the hot new thing. People are the always looking for the easiest dollar with the least amount of effort these days. It tends to lead to products that are shoddy and horribly maintained with the least amount of flexibility in pleasing their customers. However, you also have to look at the customer base for this as well. You follow where the money is because that’s where its being spent. It’s like a merry-go-round, constantly chasing the next thing. And the latest of these is the audio chat room.

During the pandemic the entire world saw an eruption of social audio investments. Silicon Valley has gone crazy with this new endeavor. On the 18th of April this year, Clubhouse said it closed on some new funding, which was valued at $4 billion for a live audio app. This thing is still in beta without a single penny of revenue!

The list of other companies who have pursued new audio suites (either through purchase or creation) include:

  • Facebook
  • Spotify
  • Twitter
  • Discord
  • Apple

This whole new audio fad is still in its infancy. These social media and tech giants are all jumping headlong into it with who knows how much forethought. A number of them have their own issues to deal with, but they’ve put things aside to try and grab these audio chat room coattails that are running by. It’s a mix of feelings about the situation honestly. They are trying to survive and keep their customers.

If a competitor creates this new capability and they stay stagnant then they lose customers. If they do this however without dealing with their current issues then they could also lose people. It’s an interesting catch 22 for people out there. Which group do you fall in? Are you antsy for a new toy or are you waiting for one of these lovely sites to fix a problem? It’s another day in capitalism.

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