Long live Instagram!
In the world of social media, the status of our popularity lives and dies by likes and comments. Such is the case for the photo-sharing app, Instagram. For those unfamiliar with the app, it is a basic concept of uploading a square photo to your account and adding a filter to make the image, sometimes, more appealing. While it may sound simplistic and self-serving, the app has taken the social media world by storm and is especially popular with young generations.
The app, created in 2010 by Kevin Systrom and Mike Krieger, took a note from Twitter in the sense that it allows users to connect with the more “elite”; i.e. actors, musicians, athletes, etc. These individuals have an automatic in to likes and comments on their photos due to the fact that they are well-known personalities who, as we all know, have fan bases.
So how do Average Joe Instagram users gain likes and comments?
Dan Zarrella investigated this question in his infographic below, titled “The Science of Instagram,” and what he found on the subject may be bits of gold knowledge for avid Instagram users who are looking to heighten their popularity status.
Zarrella’s study tracked more than a million photos to learn about the rise and fall of likes and comments. His first find was that the more tags you include in a photo, the more likes and comments you are likely to get. Say for example you have a photo with a group of friends. When uploading the photo, you are able to attach their user names to said photo. This allows them to be notified and also increases the likelihood that they will like or comment on the photo. Not only that, when other users are viewing your friend’s page, they can see their tagged photos and are then able to like as well. You can include up to 30 tags in one photo, and you are not limited to tagging only those present in the photo. You can also tag your location (for example the Art Institute of Chicago) and your photo will be available to anyone who searches that location.
Trick: Use the word “like” or “comment” in your caption
When uploading a photo you are also able to include a caption. The study has found that if you write the words “like” or “comment” in your caption, you are more likely to receive a like or comment. Whether it is explicitly stated (“Comment on this photo and I will follow you back”) or is stated indirectly (“I really like this time of year), other users will be inclined to like or comment on the photo because their brains have been exposed to the Instagram terminology. The study found that with the inclusion of these words, there was an 89% increase in the like-like category, and a 2,194% increase in the comment-comment category.
The quality of the photo is something that plays a role in receiving likes and comments. The study found that desaturated photos tend to receive more attention than photos that are saturated. There was a 598% difference in likes in desatured versus saturated. This may be due to the fact that, while saturated photos grab your attention, they are not always easy on the eyes unlike desatured photos, which are more calming to look at. While on the subject of pleasing the eye, it was also found that cool colors tend to get more likes and comments as opposed to warm colors. And while saturation may not be your best friend, brightness certainly is. It was found that brighter photos attract more likes and comments versus photos that are darker.
A big part of Instagram is the use of filters
Filters are something you can add to your photo in order to change the look of the photo. There are filters to add brightness, saturation, desaturation or even the classic black and white filter. It may be surprising to learn that, while filters are a popular part of Instagram, they may not necessarily be doing you any favors. The study reported that the best filter you can have is the “Normal” filter, which is just posting what the photo looks like without a touch-up. The “Normal” filter came in first in terms of photos receiving the most likes and comments. The three filters that followed in popularity were “Willow”, “Valencia”, and “Sierra”, respectively. The rest of the filters were ranked under a category marked “average” as far as the numbers of likes and comments.
Lastly, as you may imagine, the content of the photo is a determinant of likes and comments. Photos that include faces are more popular than photos containing just scenery or objects. Whether it is a selfie or a group photo, it appears that faces attract more attention as there is a 35% increase in likes for photos with faces as opposed to photos with no faces. In addition, photos that tend to be busier are also more likely to grab a users’ attention. In an effort to analyze “busyness” Zarrella measured the edges within a photo and found that more edges equals more likes and comments.
Instagram is a social media freight train that shows no signs of slowing down. With its popularity being linked to the likes of Facebook and Twitter, it seems as though this photo-sharing app is something that will be apart of the Internet for quite some time. In order to achieve the best results while using Instagram, post photos that are tagged, properly colored and filtered, and filled with faces and edges. When following these steps, you will be up to your knees in likes and comments.
Facebook wants your nudes now to protect you from revenge porn later
(SOCIAL MEDIA) Facebook, attempting to get in front of revenge porn, is requesting that users send in all of their nudes.
In a heroic and totally innovative attempt to combat revenge porn, Facebook has come up with the following solution: “PM US UR NUDEZ.”
No seriously. They want your nudes.
But don’t worry, they’re only going to be viewed by a small group of people for manual confirmation of said nudes, and then stored temporarily… for reasons.
That part gets a little fuzzy. Some sources report that Facebook isn’t actually storing the images, just the links. This is meant to convert the image to a digital footprint, known as a hash, which is supposed to prevent the content from being upload to Facebook again.
Others say Facebook only stores the images for a short period of time and then deletes them.
What we do know, is this is a new program being tested in Australia where Facebook has partnered with a small government agency known as e-Safety and is requesting intimate or nude photos that could potentially be used for revenge porn in an effort to pre-emptively prevent such an incident.
Revenge porn is basically when someone uploads your personal and private photos online without your consent. Rather than address the issue of whether or not it’s such a good idea to take photos on a mobile, hackable device, it’s better to just send a large corporation all your nudes… through their Messenger app. /sarcasm
For your protection.
According to the commissioner of the e-Safety office, Julie Inman Grant, however, they’re using artificial intelligence and photo-matching technologies… and storing the links!
If this isn’t convincing enough, British law firm Mishcon de Reya LLP wrote in a statement to Newsweek, “We would expect that Facebook has absolutely watertight systems to guard the privacy of victims. It is quite counter-intuitive to send such intimate images to an unknown recipient.”
Oh, she wasn’t joking.
I’m not sure how many people still hold onto old intimate photos of themselves, but I am doubtful that it’s enough for this to really be effective as it only prevents intimate photos from being shared on Facebook. At least that’s the plan.
Reactions to this announcement have largely been met with amusement and criticism ranging from commentary on Mark Zuckerberg and Co. being total pervs, and theories of shared Facebook memories: “”Happy Memories: It’s been 1 Year since you uploaded 47 pictures of you in your birthday suit”!
Either way, I can only imagine someone’s inbox is flooded with crotch shots right now, and Zuckerberg has a potential new industry in the works.
Twitter might make a profit for the first time… ever
(SOCIAL MEDIA) Twitter seems to be very popular but it may surprise you to know that this is the very first time they might make a profit.
Twitter reports that after a year of slashing expenses and putting itself in a position to sell data to other companies, it’s expected to be profitable. What’s surprising (considering how #huge Twitter is) is that this the first time that it will be profitable based on “generally accepted accounting principles” – #GAAP!.
In the 11 years since Twitter took to the field, it has never once met this standard, operating at a loss of nearly 2.5 billion dollars since its inception.
Twitter has struggled of a number of reasons, but particularly after going public in 2013 it suffered declining user growth, the rise of the #twittertrolls (coincidentally, Troll’s are discussed in my favorite TIME piece about the internet – located here), and competition from Facebook for the tough realm of advertising.
Since 2013, shares fell steadily, but things have increased thanks to some optimistic changes – the promise to crack down on harassment and abuse, a feed arranged by algorithm instead of time, and Twitter’s most vocal fan of late, President Donald Trump.
For the numbers fans, Reuters provides some input: Twitter’s loss narrowed to about 21 million down from 103 million this year. They have worked to cut a great deal of expenses -16 percent across the board broadly impacting sales, marketing, and R&D.
This kind of focused core improvement (can) help tip the balance sheet on the expenses side – but generating revenues remains a challenge due to slow growth. Twitter hopes to relieve this by working out some deals to sell data – the currency of the 21st century.
Several months ago, TechCrunch made perhaps the most important observation – that despite the fact Twitter has changed the world, changed our marketing, and empowered us to connect with other people, it has remained unprofitable. Many small and large businesses profit from Twitter, but in these 11 years the company hasn’t #sharedinthewealth.
Twitter is touching every realm of business and for American’s, is touching every aspect of their lives given its new form as the preferred medium of the political sphere. Given that, they have much to do to change.
Facebook commands an audience five times the size of Twitter – and their ability to reach success for the future seems #questionable. And how Twitter’s success changes the scape of influence, outreach, and entrepreneurship is something else to be seen.
Is Facebook a potential Slack killer?
(SOCIAL MEDIA) Facebook’s steady ascent from social networking into the business world is giving Slack a run for their money.
When it comes to the business realm, Facebook has steadily been increasing their reputation. Though Facebook is pinned as the social network, they are now proving to everyone that they can dominate in the professional sector as well.
Last year, Facebook launched an ad-free version of the site meant for the office called Workplace. Initially, 1,000 companies were signed on to try out this “Facebook for the office” in its starter phase.
As of last week, Facebook announced that 30,000 organizations currently use Workplace. These aren’t just small time companies. Some of Workplace’s users include Starbucks, Lyft, Spotify, Heineken, Delta and most recently Walmart.
It seems that overnight it grew from another side project to a valid rival for other professional communication tools like Slack.
Slack is the go-to site for business professionals. With over 6 million users and acquiring more every day, Slack is the place for teams to collaborate in real-time. It has virtually replaced email and external software when it comes to internal communication.
Slack has been successful at acquiring small corporations to use their service.
The problem is that Slack has yet to join forces with larger clients that have now turned to other applications. Just last year, Uber left Slack because they could not handle their large-scale communication needs.
In addition to being able to handle the needs of large companies, Facebook also offers cheaper services than Slack. A premium account with Workplace costs $3 per user each month while Slack charges double at $6.67 per user each month.
With the rapid growth and major reputation of Facebook behind it, many predict that Workplace will replace Slack, and other sites like it, in the not so distant future.
Recently, Facebook also launched the Workplace desktop app and plan to include group video chat. The biggest obstacle Workplace faces is the association with Facebook. It is ironic, since it is also their greatest strength.
The truth remains that many people think of Facebook solely as a social media network. Many companies forbid the use of it at work so the transition from the personal to the professional realm is still an uphill battle.
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