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Get your own live, updating Facebook Page cover photo

Facebook Pages are fairly limited in what administrators can do, but without having to manually upload pictures every 10 seconds, your company can get in on the live cover photo trend.

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zaraguza facebook

zaraguza facebook

Facebook Pages gone wild

Zaraguza Digital, a Slovakian digital firm, has claimed to have launched the first ever live, updating Facebook cover photo, allowing anyone to see updated webcam videos of their office. They play hangman with fans, and even leave messages for fans, encouraging people to simply refresh the page for a newly updated image.

“In Zaraguza Digital we experimented a bit. Namely with Facebook cover photo feature and a webcam. After a few tweaks, our regular Facebook cover became a real-time Facebook cover. Zaraguza live cover was launched on July 30th 2012.”

Setting the stage for a new trend

Although Zaraguza is one of the best uses around so far, it was not the first to have a live, updating cover photo. They are, however, at the forefront of what will likely become a new trend, giving them and others a way to be interactive in a static environment such as Facebook.

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If Zaraguza wasn’t first, who was? French startup, LiveCover! has been in beta for several months now, boasting users like television shows, concert halls, and even a city, mostly marking countdowns and teasers.

Here are a few live, updating Facebook Page cover photos to give you an idea of how the feature is being used. Simply refresh the Facebook Page for a new image:

  1. Zaraguza Digital
  2. Secret Story – reality show that looks to only update when the show is on
  3. Ville de Besancon – French city with a constantly updating clock as the cover photo
  4. Operation Hermes – has an hourly countdown clock as the updating image
  5. Assassin’s Creed – France

Now, how do you get in on the trend?

The LiveCover! startup appears to be the first company to formally offer this as a service, which at a cost of a few hundred dollars, will offer a brand a live, updating Facebook page cover photo based on triggers such as hitting a certain number of followers, or a live event going on, or by offering a countdown.

But if you’re the DIY type and want to jimmy rig your own, or you’re a small business on a budget, there are free ways to automate your Facebook Page cover photo to update live, based on a series of functions, for example, you can use IFTTT (“if this, then that”), a startup that acts as the duct tape of the internet (if you’re unfamiliar, get into the details here, it’s worth the two minutes it will take to read).

Through the ridiculously simple IFTTT tool, you can automate your efforts through a few clicks, called “recipes” (think adding a little bit of Instagram as an ingredient to a dash of Facebook Page, and you’ve got a recipe). For example, if you take a photo through Instagram, set your webcam up to upload pictures to Flickr every 30 seconds, then you can connect it to the Facebook Page album for Cover Photos.

Take some time dissecting IFTTT, as it offers options for actions connected to Dropbox, Posterous, Blogger, Flickr, RSS, email, Foursquare, Twitter, Facebook, Tumblr, WordPress, and even WeMo Automation tools.

Ideas for creative uses

We would like to see some of the following uses of live cover photos:

  1. Developers/builders should set up a webcam that updates and shows progress at a work site
  2. Any company can follow Zaraguza’s lead and webcam the inside of their offices
  3. Events, conferences, happy hours, can use photos tagged on Twitter as their updated cover photo in real time
  4. Retailers can set up an Instagram photo booth for people to show off what they’ve just bought, and each photo updates the brand’s Facebook cover photo
  5. Any time a team member takes a photo from their phone and shares it on the company’s Flickr page, it can then instantly and without extra effort, become the brand’s cover photo on the Facebook Page
  6. Companies can use it as a teaser and make visual announcements, so for example, “we’ll announce our new VP on Tuesday at 9am, tune in here,” and not only visually introduce, but show that person’s reactions to comments, write notes to users in real time, etc.
The options really are endless, and we hope your brain is churning with unique ideas for your own brand!

Tip: remember, Facebook has extremely strict rules that are arbitrarily enforced and may result in the permanent and irreversible deletion of your Page, for example, you cannot have any calls to action, be the contact instructions, a “buy now,” or even a “share this,” so make sure you know the rules before investing too much time. Breakdown of rules can be found here.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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3 Comments

3 Comments

  1. michaeltudorie

    September 17, 2012 at 12:05 am

    @RealtyNinja wonder if this a trend or a fad ? How skype feel about this? Tbd

    • RealtyNinja

      September 17, 2012 at 12:06 am

      @michaeltudorie Doubt it will catch on!

  2. website101

    September 19, 2012 at 9:08 am

    Depending on your industry and your customers, investing your time into a social media strategy will reward you with a big payoff – in time.

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Social Media

Reactions to Twitter Blue from real subscribers, p.s. its not worth it

(SOCIAL MEDIA) Twitter’s paid subscription service, Twitter Blue, gives more control over tweets and custom UI, but subscriber reception has been lukewarm.

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Twitter Blue Sign Up Page

Twitter Blue, a paid subscription service that gives users increased control over their tweets and the appearance of their interfaces, launched this summer. Subscriber reception has been lukewarm, foreshadowing some resistance to shifts away from advertising-based revenue models for social media platforms.

The allure of Twitter Blue isn’t immediately apparent; beyond a relatively low price tag and increased exclusivity on a platform that emphasizes individuality, the service doesn’t offer much to alter the Twitter experience. Twitter Blue’s main selling point – the ability to preview and alter tweets before sending them – may not be enough to convince users to shell out the requisite three dollars per month.

Other features include the option to change the theme color and icon appearances. Twitter Blue subscribers can also read some ad-supported news articles without having to view ads courtesy of Twitter’s acquisition of Scroll, a company that provides ad-free news browsing.

But even with this variety of small customization options and the promise of more to come, users are skeptical. Android Central’s Shruti Shekar is one such user, beginning her review with, “Right off the bat, this feature isn’t worth the money you’d be spending on it every month.”

Shekar posits that the majority of the features are wasted on long-term users. “I think a lot of my opinions come from a place of using Twitter for so long in a certain way that I’ve gotten used to it, and now I find it challenging to adapt to something that would theoretically make my life easier,” she explains.

One of those adaptations centers on Twitter Blue’s “Undo Tweet” feature – something that belies the notion of proofreading and using common sense before sending thoughts into the nether.

“For me, 95% of the time, I really do pay attention to my tweets before I send them out,” says Shekar.

Twitter Blue checking Tweets before sending.

Shekar does praise Twitter Blue’s “Reader Mode” feature that allows users to view threads as uninterrupted columns but argues that the feature would probably end up being underutilized despite being a cool concept.

The aforementioned color and theme customization was of little interest to Shekar. “I actually found it a bit challenging to get used to the other colors, not because they’re ugly, but again because I am just so used to the classic blue,” she says.

One problem here is that the options to change link and theme colors and put threads in reader mode seem more like accessibility features than premium content. Twitter might do well to make these available to all users, if for no other reason than to avoid criticism about locking quality of life updates behind a subscription paywall.

Shekar’s criticism hits on a crucial point for any social media company looking to emulate Twitter Blue’s subscription model: Even if the subscription price is low, companies have to be prepared to make actual meaningful changes to the user experience if they want satisfied subscribers. That includes building in options that don’t fundamentally alter the basic aspects (or appearance) of the platform.

For more on Twitter Blue, check out their blog post on it here.

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Social Media

Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck

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Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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Social Media

Truth Social: Trump’s long-standing battle against Big Tech backfires

(SOCIAL MEDIA) Truth Social is an example of how a new platform, though necessary to keep competition alive, can prove to be fallible before it succeeds.

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Man holding iPhone with Truth Social app download page up, as well as the stock market and Trump in the background on computer screens.

Former President Donald J. Trump announced a new social media platform, dubbed “Truth Social” last week. The platform has since been the recipient of cyber attacks by hacker collective Anonymous and the Software Freedom Conservancy has accused the Trump Media and Technology Group of violating the terms of their software agreement.

The circumstances plaguing Truth Social provide a small (if nuanced) look into the rigors of creating and sustaining new social media platforms in the modern-day. While expanding the number of social media platforms available creates more competition, this platform, in particular, raises some questions about the wisdom of investing in a service that creates an ideological echo chamber, as well as demonstrating that not just anyone can run a social media site.

There’s no denying that this new entry into the world of social media is off to a rocky start. Cyberattacks just hours after Truth Social’s test run left the site in disarray, with fake user accounts for Mike Pence, Steve Bannon, and Donald Trump appearing at various stages of the launch. Truth Social’s hosts eventually took it offline, and the sign-up process is halted for the time being.

Woman holding iPhone showing Truth Social's feed.

Truth Social also has some interesting rules regarding user interactions on their platform, including a non-disparagement clause and the assertion that users can be sued for the content they post, Time reports.

“In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress,” says one section of the Truth Social terms of use.

This clause is in stark contrast to the ethos behind Truth Social – a platform that, according to the press release, was “founded with a mission to give a voice to all” and “stand up to the tyranny of Big Tech.”

The disparity in messaging versus reality is an understandable mistake, as much of Trump’s mindset was most likely impacted by criticism levied against him on mainstream social media when he had his accounts – and anyone in the same position might reasonably make the same call. However, restricting users to agree with one set political ideology is a perilous precedent to set. Echo chambers aren’t particularly conducive to longevity.

iPhone showing Trump's suspended Twitter account.

The Trump Media and Technology Group also violated the terms of their open-source software of choice when they uploaded the pilot version of Truth Social. According to the licensing agreement associated with Mastodon – the software company TMTG used – users must have access to the source code for the product in question (in this case, Truth Social).

Since the initial users of Truth Social did not receive that access, the social media platform is at risk of permanently losing its rights to the code.

While some of these pitfalls feel proprietary to Trump insofar as his high-profile battle against social media is concerned, the truth is that any development of new social media entries will be messy and fraught with obstacles. Truth Social is just one example of how a new platform – something that is absolutely necessary to keep competition alive – can prove to be publicly fallible far before it ever succeeds.

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