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Matthew Ferrara
May 9, 2011 at 10:10 am
Actually, I disagree entirely. Email is on the way out. Comscore recently surveyed Y/Y usage of Webmail and except for Baby Boomers, all generations were down in email usage – with 12-17 year olds down 59%. But let's not argue over facts: How about just personal experience? How many of your readers (like me) spend time every morning UNSUBSCRIBING from junk mail (and just incessant and too-frequent mail from companies we do like) because email is becoming the avenue for "critical" communications only. Other venues – Twitter, YouTube, Yelp, QR codes, text marketing, etc- are becoming preferred ways to get "ads" from trusted companies. Email is definitely declining, if at the very least, in my own personal inbox.
Matthew Ferrara
Amanda Bomark
May 18, 2011 at 6:17 pm
Not if you are a professional in the business sector. Email communication is essential, and I increase my use of it constantly. I agree with this article in that I am also utilizing other tools. For the personal user, I can see how it might decline if you only use the email to stay in contact with people.