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Good news, real estate pros – email is not dead or on the way out

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Email behavior in 2011

Many real estate pros rely on email as a primary marketing tool and we are hearing more people ask if Twitter is replacing email or hearing that email is outdated. In tech circles, there is a rising echo chamber proclaiming the death of email, so Microsoft (provider of the Outlook email product) commissioned a third party survey regarding email use in modern times asking 1,286 business professionals surveyed online their thoughts on email.

96% said that over the next five years, they expect email communication at work to increase or stay the same (and before you say the 4% is the kiddos, 92% of respondents aged 18-24 expect email to remain relevant). Survey results also revealed that 53% believe email is the most effective method of communication at work even over instant messaging and in-person meetings.

Microsoft summarized the results, noting that “People now regularly use multiple communication tools aside from email,” and “Integrating email with other communications tools is the wave of the future.”

Take a look back

Did you know email has been around for almost fifty years!? Or that email spam is twenty years old? We’ve come a long way. Check out the infographic below which was created by Microsoft, so it is weighted quite a bit toward their product, but it is an interesting timeline nonetheless.

Click to enlarge.

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18 Comments

18 Comments

  1. Matthew Ferrara

    May 9, 2011 at 10:10 am

    Actually, I disagree entirely. Email is on the way out. Comscore recently surveyed Y/Y usage of Webmail and except for Baby Boomers, all generations were down in email usage – with 12-17 year olds down 59%. But let's not argue over facts: How about just personal experience? How many of your readers (like me) spend time every morning UNSUBSCRIBING from junk mail (and just incessant and too-frequent mail from companies we do like) because email is becoming the avenue for "critical" communications only. Other venues – Twitter, YouTube, Yelp, QR codes, text marketing, etc- are becoming preferred ways to get "ads" from trusted companies. Email is definitely declining, if at the very least, in my own personal inbox.

    Matthew Ferrara

  2. Amanda Bomark

    May 18, 2011 at 6:17 pm

    Not if you are a professional in the business sector. Email communication is essential, and I increase my use of it constantly. I agree with this article in that I am also utilizing other tools. For the personal user, I can see how it might decline if you only use the email to stay in contact with people.

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If you’re not on Clubhouse, you’re missing out – here’s why

(SOCIAL MEDIA) What exactly is Clubhouse, and why is it the quarantine app sensation? There’s a few reasons you should definitely be checking out right now!

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Clubhouse member hanging out on the app, on a couch with mask on their face.

The new exclusive app Clubhouse is challenging what social media can be – and it might possibly be the best thing to blow up during quarantine.

Developed by ex-Google employee Rohan Seth and Silicon Valley entrepreneur Paul Davison, Clubhouse has only been gaining in popularity since lockdown. Here’s why you need to join immediately:

What is Clubhouse?

Clubhouse is like if subreddit pages were live podcasts. Or maybe if niche, topic-centric Zoom chatrooms could connect you with people from all over the world. But it’s ONLY audio, making it perfect for this period of lockdown where no one truly looks their best.

From networking events to heated debates about arts and culture to book clubs, you can truly find anything you want on Clubhouse. And if you don’t see a room that peaks your interest, you can make one yourself.

Why is it special?

Here’s my hot take: Clubhouse is democratizing the podcast process. When you enter a room for women entrepreneurs in [insert your industry], you not only hear from the established experts, but you’ll also have a chance to listen to up-and-coming users with great questions. And, if you want, you can request to speak as well.

If you click anyone’s icon, you can see their bio and links to their Instagram, Twitter, etc. For professionals looking to network in a deeper way, Clubhouse is making it easier to find up and coming creatives.

If you’re not necessarily looking to network, there’s still so much niche material to discover on the app. Recently, I spent an hour on Clubhouse listening to users discuss the differences in American and British street fashion. It got heated, but I learned A LOT.

The celebrities!

Did I mention there’s a TON of celebrities on the app? Tiffany Haddish, Virgil Abloh, and Lakeith Stanfield are regulars in rooms – and often host scheduled events. The proximity to all kinds of people, including the famous, is definitely a huge draw.

How do you get on?

Anyone with an iPhone can make an account, but as of now you need to be “nominated” by someone in your contacts who is already on the app. Think Google+ but cooler.

With lockdown giving us so much free time that our podcasts and shows can’t keep up with the demand, Clubhouse is a self-sustaining content mecca. Rooms often go on for days, as users in later time zones will pick up where others left off when they need to get some sleep. And the cycle continues.

Though I’m still wrapping my brain around it, I can say with fair certainty that Clubhouse is very, very exciting. If you have an hour (or 24) to spare, try it out for yourself – I promise, you won’t be disappointed.

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TikTok: A hotbed of cultural appropriation, and why it matters

(SOCIAL MEDIA) Gen Z’s favorite app TikTok is the modern epicenter for cultural appropriation – why you as a business owner should care.

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TikTok creator with a phone recording on a stand, but dances can be a sign of cultural appropriation.

Quarantine has been the catalyst for a sleuth of new cultural phenomena – Tiger King, Zoom, and baking addictions, to name a few. Perhaps most notably, TikTok has seen user numbers skyrocket since lockdown. And I don’t think those numbers are going down any time soon.

TikTok is a very special place. More so than any other social media apps I’ve engaged with, TikTok feels like a true community where total strangers can use the app’s duet or audio features to interact in creative, collaborative ways.

However, being able to use another user’s original audio or replicate their dance has highlighted the prevalence of cultural appropriation on TikTok: the app, as wholesome as it may be at times, has also become a hot bed for “virtual blackface”.

The most notable example of appropriation has to do with the Renegade dance and Charli D’Amelio – who is young, White, and arguably the most famous TikTok influencer (she is second only to Addison Rae, who is also White). The dance, originally created by 14-year-old Black user Jalaiah Harmon, essentially paved the way for D’Amelio’s fame and financial success (her net worth is estimated to be $8 million).

Only after Twitter backlash did D’Amelio credit Harmon as the original creator of the dance to which she owes her wealth – up until that point, the assumption was the dance was hers.

There is indeed a myriad of exploitative and appropriative examples of TikTok videos. Some of the most cringe-worthy include White users pantomiming black audio, in many cases affecting AAVE (African American Vernacular English). Styles of dance and music that were pioneered by Black artists have now been colonized by White users – and many TikTokers are not made aware of their cultural origins.

And what’s worse: TikTok’s algorithms favor White users, meaning White-washed iterations of videos tend to get more views, more engagement and, subsequently, more financial gains for the creator.

As you can imagine, TikTok’s Black community is up in arms. But don’t take it from me (a non-Black individual) – log onto the app and listen to what Black users have to say about cultural appropriation for yourself.

Still, the app is one of the fastest growing. Companies are finding creative ways to weave their paid ads and more subliminal marketing strategies into the fabric of the ‘For You’ page. In many ways, TikTok is the next frontier in social media marketing.

With a few relevant locational hashtags and some innovative approaches to advertising, your business could get some serious FREE attention on TikTok. In fact, it’s the future.

As aware and socially conscious small business owners, we need to make sure that while we are using the app to get ours, that the Black creators and artists who made the app what it is today are also getting theirs. Anything short of direct accountability for the platform and for caustic White users would be offensive.

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Promoted tweets getting over-promoted? Time for Twitter backlash

(SOCIAL MEDIA) Twitter has enacted changes to how frequently Promoted Tweets – i.e., ads – are seen by users, and in true Twitter fashion, there’s mixed opinions.

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Smartphone open to Twitter with promoted tweets open on the top of the feed.

Did anyone else ever watch the Strong Bad Emails cartoons from Homestarrunner? One of the running gags there – and subsequently one of my favorite bits – was when he’d just delete a fan’s email outright while insulting the author. Strong Bad was great at laying down the delete hammer and had zero cares in the world about doing it.

The idea that you – as a user, person, entity – can reclaim a little bit of omniscient authority is powerful. Generally, we like being in control of our lives, and the ability to exercise that authority resonates deeply.

Digital companies are still coming to terms with the idea that their users maintain some ability to revolt against their new policies, trying to straddle the line between new features and improved tools while still keeping an existing audience happy. Typing “hate the new” into Google will show results solely around new interfaces and an endless string of abhorrence. The new Facebook layout is bad. The new Gmail is bad and here’s how to revert it.

I’m sure others exist for any widely used app or service. Sometimes even new logos incite rage. I’m not here to make a statement either way, but usually there’s some ground in between pure opinion and justifiable discussions about user interface and experience. Regardless, change can make users upset.

Twitter recently rolled out changes to how Promoted Tweets work. You should know first that a promoted tweet is just an ad, and were originally set to appear only once per timeline. However, recent updates to Twitter’s internal services has resulted in some users reporting the same ad being shown multiple times in rapid succession, and even repeatedly over and over.

Think about Google search results – there are definitely ads at the top of the first page, and they are usually relevant to the topic at hand and only show up in that area. A user can quickly scroll downward past this and look through other results. But imagine how frustrating it might be to have a first page riddled primarily with ads, effectively choking out other results.

Twitter maintains that, “we’re thoughtful in how we display Promoted Tweets, and are conservative about the number of Promoted Tweets that people see in a single day.” This has led some users to believing this behavior indicates some kind of issue with their internal systems. I like to think about the scene in Office Space where Michael Bolton (not the singer) mentions that he may have put a decimal in the wrong place; that is, there’s a configuration error at Twitter instead of some kind of sea change.

However, Twitter has said this is not a glitch. In fact, they stated it was intentional, and further clarified that, “We regularly experiment and deploy changes to our advertising experience. We are constantly innovating and testing, and will continue to adapt as we learn.” Despite worldwide complaints, Twitter has not officially acknowledged this situation as problematic.

As a result, many users have taken to blocking the advertisers involved with the Promoted Tweets. Much like Strong Bad exercising his ultimate authority over his domain, this means that companies are in danger of losing their ability to reach users entirely. As this number grows, the consequences could widespread, and it will be interesting to see if Twitter changes their outlook and/or has potential pressure from advertisers. Twitter has stated that this may simply be temporary to exhaust a surplus of ad inventory, and this remains to be seen.

As users continue to voice their complaints, it will be interesting to see how the situation ultimately resolves.

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