Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Google+ data integrated into Google search results, some cry antitrust

Google Search + Your World

Today, Google announced that Google+ circles, updates and photos will be integrated into Google search results as more deeply integrated Google Social Search, giving the Google product line a major boost, pushing users into an even deeper dependency on Google and Google+, rather than seeking affirmation from their Facebook or Twitter connections.

Google Fellow, Amit Singhal said, “Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.”

We see a major departure from traditional search as Google strengthens their ability for search to truly be social and much more natural.

Antitrust inquiries?

There is great rumbling in the tech industry about Google’s move and many believe this integration to be a monopoly, unfair to other social network updates, photos and results, placing greater emphasis in results on their social networks than others. It is being said that Google put a huge target on their backs today.

Advertisement. Scroll to continue reading.

About Google, MG Siegler at ParisLemon.com writes, “You can argue that they have a monopoly on search, but it’s a natural one. They’ve earned it. They’re simply better at search than their competitors. This has always been true. It remains true. But when they use that natural monopoly to start pushing into other verticals, things get gray.”

Siegler likens Google’s move to the antitrust case of Microsoft bundling Internet Explorer with Windows, adding that it is telling that Google already has a counterargument as they argue that other social networks simply don’t allow Google to crawl them as deeply or store things. “I’m not saying that the Justice Department should look into this. I’m just saying that I think they will,” said Siegler.

Notes Siegler, “Google’s best hope here may be for Facebook to deepen its relationship with Microsoft for even more Bing social search features. Or to hope that Twitter does. But Bing is still far behind Google in search. That is unlikely to change. This is going to get interesting.”

Advertisement. Scroll to continue reading.
Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

5 Comments

5 Comments

  1. Ken Brand

    January 10, 2012 at 7:55 pm

    Yeah, search and SEO and strategy has changed. And then there's the Semantic Social Network Search patent stuff > https://agbeat.com/editorials/building-vs-pruning-contacts-to-twinkie-or-not-to-twinkie/

    The future appears to unpredictable, except to savants, who are creating it. The average Joe can't look around corners, so we have act fast and fluid as the ground shifts and roils, sorta like surfing. We don't have to be savants, just surfers.

    Cheers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Business News

Some of us have been suspicious of incognito for quite some time, and this Google privacy lawsuit confirms our fears.

Tech News

The next way to video chat with your remote coworkers or even your family miles away? Possibly coming soon: Holograms.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.