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Google+ finally offering custom URLs

Although not available to all Google+ users yet, this new URL option could help the growth of the site as memorable URLs typically perform better.

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Google plus makes a change

Because Google’s social network has never offered vanity URLs so that the link to your profile was your name instead of a string of numbers, users have had to cheat the system by using services like or others. Offering a long string of numbers to someone as your profile URL is tedious, looks awful in an email or list of links, and is not memorable by you (to offer to others) or to anyone else who isn’t a math genius with an insanely proficient memory… you would never tell someone, “find me on Twitter, my handle is 3829043573290,” rather you say, “find me on Twitter, I’m @JoeRobotGuy.”

Today, Google+ is introducing custom URLs to allow profiles to be easier to find, and for users to be able to share more effectively. The format for the custom URLs will be or, and so on. According to Google engineer, Saurabh Sharma, the vanity URLs are first being made available to major brands and verified profiles as well as pages.

Questions remain

It remains unseen as to whether users will get to choose their vanity URL or if it will be assigned based on their user profile, for example, let’s say Francesca Royale is a carpenter, it is unclear as to whether Google+ will assign her URL as or if she will get to choose, and if this will be the case with Business Pages.

Soon, custom URLs will become available to more brands and individuals, and eventually to all users. Google+ and other companies make a habit of offering vanity URLs to verified brands first so there is no battle for household names like Pepsi or Delta. It’s annoying for common users, but not a new tradition in the tech industry.

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The difficulty level in getting your profile or small business page verified through Google is very high, as many users say they have been waiting for months, complaining that Google+ users with high follower counts are given preference as a means of verification that they are a real brand or person.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.



  1. RealDoubleBee

    August 15, 2012 at 1:18 am

    this is the very first time I left a site and went to google+ on purpose. 

  2. J Philip Faranda

    August 15, 2012 at 5:52 pm

    Good, because changing my name to 8462bdf8463b37d would be a huge hassle and make filling out a form a huge PIA. Plus it’s very ethnic. 

  3. blog seo

    August 18, 2012 at 6:38 pm

    Nice awaited move by Google.

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