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Hack your way into a Pinterest tab for your Facebook Page

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Add Pinterest to your Facebook

As a Pinterest user, you probably already know that you can share pins on Facebook from your Pinterest account, or even Twitter, and if you are so inclined, all of your Pinterest activity can be syndicated to your social networks. Those are all great things, but that only helps for personal use and none of those efforts are fruitful for your Facebook Page if you are separating your professional efforts into a separate stream than your personal updates.

There is currently not native Pinterest tab, but there is a way to hack your way into sharing your Pinterest page with your Facebook Page followers without being a programming wizard – we’re going to walk you through this.

First, log into your Facebook account, then visit the Static iFrame Tab setup:

To get started, grant the app permission, then tell the app which page to place your tab from the drop down menu:

To access the settings for your new tab and to get one step closer to being Pinterest-ing on Facebook, look down at the sidebar of your page and click “Welcome,” which is the default name for the tab we will change momentarily:

Authorize the app (again, yes, it is redundant), which will take you to the settings. We suggest the following settings with one modification – set the height of the page to 1500 not 1200 so visitors will not have to scroll up and down. If you have additional rows of boards, add roughly 600 pixels per row. Most settings you see below are the default settings of the tab app, and give your tab a name (we went with PINTEREST-ing which is what the sidebar will now say instead of “Welcome”):

The final product

There are pros and cons to the final product, but take a look below before we share our notes:

The first thing you’ll notice is that viewers have to scroll left and right to see your pins, but they can actually click on your pins and boards without leaving Facebook. Since Facebook altered their design, “tabs” are on the left side of the Facebook Page, so it will take a little effort to actually demonstrate to your page visitors that they can see your Pinterest page right there on Facebook – it is no longer a literal tab at the top of the page, so make sure to spell it out for page visitors.

If you want, the final setting option allows you to make this tab your default page for people who are not yet fans, but unless you’re going all in on Pinterest and it is more important than your blog, website or Facebook itself.

So there you have it, a fast and easy way to bring your Pinterest page to your Facebook page!

Update: an alternative, and more robust option now on the market is Woobox’s Pinterest tab.

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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20 Comments

20 Comments

  1. Lynnette Walczak

    February 13, 2012 at 7:08 pm

    THANKS! Great tip. Appreciate your step-by-step instructions 😀 (…just wish you could adjust the width so visitors wouldn't have to scroll left & right)

  2. Tonja

    February 14, 2012 at 6:11 pm

    You must think like http://www.studiotrainer.blogspot.com she shared this same idea several weeks ago..

    It is a good idea!! Should be pretty fun to share your pins this way!

  3. Pau

    February 15, 2012 at 8:27 am

    That's a great temporary idea, sure Pinterest will setup this functionality soon. I would like to add a tip:

    Instead of using your regular url like " pinterest.com/losafiladores/ " use the Mobile url " m.pinterest.com/losafiladores/ "

  4. Theresa

    February 16, 2012 at 9:13 pm

    Thanks so much for posting. I've neglected my Pinterest page, now I'll add it to my Facebook page – that will motivate me to make sure I work on it everyday!

    @Paul Does using the Mobile url help eliminate the scrolling?

  5. Abigail

    February 17, 2012 at 10:05 am

    Thanks! super easy and super handy! Will be sharing!

  6. shannon olson

    February 17, 2012 at 10:45 am

    thank you!!!! great help

  7. Melissa

    February 17, 2012 at 9:55 pm

    Thanks so much for sharing this. It is just the solution we were looking for. Keep the great ideas coming.

  8. Dena

    February 21, 2012 at 4:18 pm

    Is it just me…but when I am logged into Pinterest and view the Pinterest tab on FB, anyone can go into and edit my account. Am I doing something wrong? Also how do I delete the tab from FB if I wanted to?
    Thanks for the help.

  9. Dena

    February 24, 2012 at 2:29 pm

    I hit the little x buy the welcome tab thinking that would delete it and I went to try and re-install the program but it is saying that it is already installed. But I can't find it…where would I find it? Thanks

    • Dena

      February 24, 2012 at 2:44 pm

      I figured it out…Go Me!!

  10. La Vie en Rose

    March 21, 2012 at 9:31 pm

    Hi Lani, Thanks a million, just installed, works perfectly 🙂

    Sharon

  11. Lee

    March 29, 2012 at 5:17 pm

    Thanks for this tip! Will this need to be tweaked for the new Timeline format? My brand’s pages are already on Timeline, and the forced switch for everyone happens tomorrow.

  12. christopher gaston

    April 4, 2012 at 5:51 pm

    I followed your instructions and now have the tab on my facebook page. However, when I tried to click on any of the link, I get an error stating the content cannot be displayed in a frame.

    Have you encountered this? And is there any solution?

    Thanks for the article.
    –christopher

    • NearlyNormal

      June 25, 2012 at 6:57 am

      See my comment for much better apps to put Pinterest on your FB page. 

  13. ShashankTripathi

    June 25, 2012 at 6:39 am

    For Pages, there are plenty of options. How should I do this with my personal timeline?

  14. NearlyNormal

    June 25, 2012 at 6:48 am

    For Pages, there are many options such as WooBox or Pinvolve. How do I get a similar tab on my own personal timeline?

  15. roxanaramirez144

    June 25, 2012 at 1:30 pm

    e-mail zilchex@gmx.com !  I did it for a FB account! and it was fast and great!!  

  16. EtsyBagalicious

    July 5, 2012 at 6:31 pm

    I had this set up on my Bagalicious Facebook page, https://facebook.com/bagalicious but lately when I click on the tab I’m getting a big “Unauthorized” message. Has anyone else seen this? I’m considering deleting the tab and starting all over but I’m wondering if Pinterest or Facebook is now disallowing this for some reason.

  17. EtsyBagalicious

    July 5, 2012 at 6:39 pm

    FYI, I did end up switching over to Pinvolve since I could not get the Static Iframe Tab to work again. (It was working when I set it up a few months ago but does not seem to work anymore and I’m not sure why.) Thanks to @NearlyNormal for the tip! ~Corinne

  18. Elaine Griffin

    July 16, 2012 at 10:32 am

    Hi there, I published a similar tutorial several months ago, and now I  and many others are getting the “unauthorized” message in our tab. Have you experienced this? I’m trying to find out what the deal is without switching to Woobox.

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Social Media

Facebook’s Résumé takes another shot at LinkedIn

(SOCIAL MEDIA) Facebook took another swipe at LinkedIn by introducing a new Résumé feature.

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resume On This Day load bob alice terrorism trends fine spam facebook advertising jobs earnings

Any job hunter is likely familiar with the little section somewhere during the application process where you’re asked to enter in social media information. Thankfully, Facebook is usually an optional field.

While I try to keep what the public can see of my social media profiles toned down enough as to not cause my grandmother to blush, I’m still not quite comfortable sharing my profile with prospective employers.

I’m sure many out there feel the same, and Facebook knows this.

Tinfoil hat theories aside, LinkedIn may be shaking in their boots as Facebook begins to advance their growth in the professional sector in their pursuit of social media domination.

Facebook has begun experimenting with a new Résumé/CV feature that works as an extension of your standard “Work and Education” section on a Facebook profile page, allowing users to share work experience in more detail with friends and family but most importantly: potential employers.

Luckily, the new Résumé/CV feature won’t be sharing personal photos or status updates, but will rather combine all the relevant information into a single, professional-looking package.

So far this feature appears to be rolled out to a small number of users, and it’s unclear when it will be officially launched, but this isn’t the first time Facebook has dipped their toes in the waters of the job sector, or took a jab at LinkedIn.

Several months ago, Jobs was launched, a feature that allows Business Pages to post job openings through the status composer, and keep track of them on their Page’s Jobs tab.

A Facebook spokesperson commented on the intent behind the new Résumé/CV feature, “At Facebook, we’re always building and testing new products and services.

We’re currently testing a work histories feature to continue to help people find and businesses hire for jobs on Facebook,” and so this is just the beginning of Facebook’s plan to become a one-stop-shop and create a more seamless way for people to find and get jobs.

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Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.

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food delivery facebook

Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

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Social Media

Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.

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mid-roll

In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

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