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Hack your way into a Pinterest tab for your Facebook Page

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Add Pinterest to your Facebook

As a Pinterest user, you probably already know that you can share pins on Facebook from your Pinterest account, or even Twitter, and if you are so inclined, all of your Pinterest activity can be syndicated to your social networks. Those are all great things, but that only helps for personal use and none of those efforts are fruitful for your Facebook Page if you are separating your professional efforts into a separate stream than your personal updates.

There is currently not native Pinterest tab, but there is a way to hack your way into sharing your Pinterest page with your Facebook Page followers without being a programming wizard – we’re going to walk you through this.

First, log into your Facebook account, then visit the Static iFrame Tab setup:

To get started, grant the app permission, then tell the app which page to place your tab from the drop down menu:

To access the settings for your new tab and to get one step closer to being Pinterest-ing on Facebook, look down at the sidebar of your page and click “Welcome,” which is the default name for the tab we will change momentarily:

Authorize the app (again, yes, it is redundant), which will take you to the settings. We suggest the following settings with one modification – set the height of the page to 1500 not 1200 so visitors will not have to scroll up and down. If you have additional rows of boards, add roughly 600 pixels per row. Most settings you see below are the default settings of the tab app, and give your tab a name (we went with PINTEREST-ing which is what the sidebar will now say instead of “Welcome”):

The final product

There are pros and cons to the final product, but take a look below before we share our notes:

The first thing you’ll notice is that viewers have to scroll left and right to see your pins, but they can actually click on your pins and boards without leaving Facebook. Since Facebook altered their design, “tabs” are on the left side of the Facebook Page, so it will take a little effort to actually demonstrate to your page visitors that they can see your Pinterest page right there on Facebook – it is no longer a literal tab at the top of the page, so make sure to spell it out for page visitors.

If you want, the final setting option allows you to make this tab your default page for people who are not yet fans, but unless you’re going all in on Pinterest and it is more important than your blog, website or Facebook itself.

So there you have it, a fast and easy way to bring your Pinterest page to your Facebook page!

Update: an alternative, and more robust option now on the market is Woobox’s Pinterest tab.

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Lani is the Chief Operating Officer at The American Genius and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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20 Comments

20 Comments

  1. Lynnette Walczak

    February 13, 2012 at 7:08 pm

    THANKS! Great tip. Appreciate your step-by-step instructions 😀 (…just wish you could adjust the width so visitors wouldn't have to scroll left & right)

  2. Tonja

    February 14, 2012 at 6:11 pm

    You must think like http://www.studiotrainer.blogspot.com she shared this same idea several weeks ago..

    It is a good idea!! Should be pretty fun to share your pins this way!

  3. Pau

    February 15, 2012 at 8:27 am

    That's a great temporary idea, sure Pinterest will setup this functionality soon. I would like to add a tip:

    Instead of using your regular url like " pinterest.com/losafiladores/ " use the Mobile url " m.pinterest.com/losafiladores/ "

  4. Theresa

    February 16, 2012 at 9:13 pm

    Thanks so much for posting. I've neglected my Pinterest page, now I'll add it to my Facebook page – that will motivate me to make sure I work on it everyday!

    @Paul Does using the Mobile url help eliminate the scrolling?

  5. Abigail

    February 17, 2012 at 10:05 am

    Thanks! super easy and super handy! Will be sharing!

  6. shannon olson

    February 17, 2012 at 10:45 am

    thank you!!!! great help

  7. Melissa

    February 17, 2012 at 9:55 pm

    Thanks so much for sharing this. It is just the solution we were looking for. Keep the great ideas coming.

  8. Dena

    February 21, 2012 at 4:18 pm

    Is it just me…but when I am logged into Pinterest and view the Pinterest tab on FB, anyone can go into and edit my account. Am I doing something wrong? Also how do I delete the tab from FB if I wanted to?
    Thanks for the help.

  9. Dena

    February 24, 2012 at 2:29 pm

    I hit the little x buy the welcome tab thinking that would delete it and I went to try and re-install the program but it is saying that it is already installed. But I can't find it…where would I find it? Thanks

    • Dena

      February 24, 2012 at 2:44 pm

      I figured it out…Go Me!!

  10. La Vie en Rose

    March 21, 2012 at 9:31 pm

    Hi Lani, Thanks a million, just installed, works perfectly 🙂

    Sharon

  11. Lee

    March 29, 2012 at 5:17 pm

    Thanks for this tip! Will this need to be tweaked for the new Timeline format? My brand’s pages are already on Timeline, and the forced switch for everyone happens tomorrow.

  12. christopher gaston

    April 4, 2012 at 5:51 pm

    I followed your instructions and now have the tab on my facebook page. However, when I tried to click on any of the link, I get an error stating the content cannot be displayed in a frame.

    Have you encountered this? And is there any solution?

    Thanks for the article.
    –christopher

    • NearlyNormal

      June 25, 2012 at 6:57 am

      See my comment for much better apps to put Pinterest on your FB page. 

  13. ShashankTripathi

    June 25, 2012 at 6:39 am

    For Pages, there are plenty of options. How should I do this with my personal timeline?

  14. NearlyNormal

    June 25, 2012 at 6:48 am

    For Pages, there are many options such as WooBox or Pinvolve. How do I get a similar tab on my own personal timeline?

  15. roxanaramirez144

    June 25, 2012 at 1:30 pm

    e-mail zilchex@gmx.com !  I did it for a FB account! and it was fast and great!!  

  16. EtsyBagalicious

    July 5, 2012 at 6:31 pm

    I had this set up on my Bagalicious Facebook page, https://facebook.com/bagalicious but lately when I click on the tab I’m getting a big “Unauthorized” message. Has anyone else seen this? I’m considering deleting the tab and starting all over but I’m wondering if Pinterest or Facebook is now disallowing this for some reason.

  17. EtsyBagalicious

    July 5, 2012 at 6:39 pm

    FYI, I did end up switching over to Pinvolve since I could not get the Static Iframe Tab to work again. (It was working when I set it up a few months ago but does not seem to work anymore and I’m not sure why.) Thanks to @NearlyNormal for the tip! ~Corinne

  18. Elaine Griffin

    July 16, 2012 at 10:32 am

    Hi there, I published a similar tutorial several months ago, and now I  and many others are getting the “unauthorized” message in our tab. Have you experienced this? I’m trying to find out what the deal is without switching to Woobox.

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Social Media

Deepfakes can destroy any reputation, company, or country

(MEDIA) Deepfakes have been around for a few years now, but they’re being crafted for nefarious purposes beyond the original porn and humor uses.

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Deepfakes — a technology originally used by Reddit perverts who wanted to superimpose their favorite actresses’ faces onto the bodies of porn stars – have come a long way since the original Reddit group was banned.

Deepfakes use artificial intelligence (AI) to create bogus videos by analyzing facial expressions to replace one person’s face and/or voice with another’s.

Using computer technology to synthesize videos isn’t exactly new.

Remember in Forrest Gump, how Tom Hanks kept popping up in the background of footage of important historical events, and got a laugh from President Kennedy? It wasn’t created using AI, but the end result is the same. In other cases, such technology has been used to complete a film when an actor dies during production.

The difference between these examples and that latest deepfake technology is a question of ease and access.

Historically, these altered videos have required a lot of money, patience, and skill. But as computer intelligence has advanced, so too has deepfake technology.

Now the computer does the work instead of the human, making it relatively fast and easy to create a deepfake video. In fact, Stanford created a technology using a standard PC and web cam, as I reported in 2016.

Nowadays, your average Joe can access open source deepfake apps for free. All you need is some images or video of your victim.

While the technology has mostly been used for fun – such as superimposing Nicolas Cage into classic films – deepfakes could and have been used for nefarious purposes.

There is growing concern that deepfakes could be used for political disruption, for example, to smear a politician’s reputation or influence elections.

Legislators in the House and Senate have requested that intelligence agencies report on the issue. The Department of Defense has already commissioned researchers to teach computers to detect deepfakes.

One promising technology developed at the University of Albany analyzes blinking to detect deep fakes, as subjects in the faked videos usually do not blink as often as real humans do. Ironically, in order to teach computers how to detect them, researchers must first create many deepfake videos. It seems that deepfake creators and detectors are locked in a sort of technological arms race.

The falsified videos have the potential to exacerbate the information wars, either by producing false videos, or by calling into question real ones. People are already all too eager to believe conspiracy theories and fake news as it is, and the insurgence of these faked videos could be created to back up these bogus theories.

Others worry that the existence of deepfake videos could cast doubt on actual, factual videos. Thomas Rid, a professor of strategic studies at Johns Hopkins University says that deepfakes could lead to “deep denials” – in other words, “the ability to dispute previously uncontested evidence.”

While there have not yet been any publicly documented cases of attempts to influence politics with deepfake videos, people have already been harmed by the faked videos.

Women have been specifically targeted. Celebrities and civilians alike have reported that their likeness has been used to create fake sex videos.

Deepfakes prove that just because you can achieve an impressive technological feat doesn’t always mean you should.

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Red flags to look for when hiring a social media pro

(SOCIAL MEDIA) Social Media is a growing field with everyone and their moms trying to become social media managers. Here are a few experts’ tips on seeing and avoiding the red flags of social media professionals.

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If you’re thinking about hiring a social media professional – or are one yourself – take some tips from the experts.

We asked a number of entrepreneurs specializing in marketing and social media how they separate the wheat from the chaff when it comes to social media managers, and they gave us some hints about how to spot whose social media game is all bark and no bite.

According to our experts, the first thing you should do if you’re hiring a social media professional is to check out their personal and/or professional social media pages.

Candidates with underwhelming, non-existent, out-of-date, or just plain bad social media pages should obviously get the chop.

“If they have no professional social presence themselves, that’s a big red flag,” says Chelle Honiker, CEO at Athenia Creative.

Another entrepreneur, Paul O’Brien of Media Tech Ventures, explains that “the only way to excel is to practice…. If you excel, why would you not be doing so on behalf of your personal brand?”

In other words, if someone can’t make their own social media appealing, how can they be expected to do so for a client?

These pros especially hated seeing outdated icons, infrequent posts, and automatic posts. Worse than outdated social media pages were bad social media pages. Marc Nathan of Miller Egan Molter & Nelson provided a laundry list of negative characteristics that he uses to rule out candidates, including “snarky,” “complaining, unprofessional” “too personal” “inauthentic,” and “argumentative.”

Besides eliminating candidates with poor social media presence, several of these pros also really hated gimmicky job titles such as “guru,” “whiz,” “ninja,” “superhero,” or “magician.”

They were especially turned off by candidates who called themselves “experts” without any proof of their success.

Jeff Fryer of ARM dislikes pros who call themselves experts because, he says “The top leaders in this field will be the first to tell you that they’re always learning– I know I am!” Steer clear of candidates who talk themselves up with ridiculous titles and who can’t provide solid evidence of their expertise.

According to our experts, some of them don’t even try. To candidates who say “’Social media can’t be measured,’” Fryer answer “yes it can[. L]earn how to be a marketer.”

Beth Carpenter, CEO of Violet Hour Social Marketing, complains that many candidates “Can’t talk about ROI (return on investment),” arguing that a good social media pro should be able to show “how social contributes to overall business success.” Good social media pros should show their value in both quantitative and qualitative terms.

While our experts wanted to see numerical evidence of social media success, they were also unimpressed with “vanity metrics” such as numbers of followers.

Many poo-pooed the use of followers alone as an indicator of success, with Tinu Abayomi-Paul of Leveraged Promotion joking that “a trained monkey or spambot” can gather 1,000 followers.

Claims of expertise or success should also be backed up by references and experience in relevant fields.

Several entrepreneurs said that they had come across social media managers without “any experience in critical fields: marketing, advertising, strategic planning and/or writing,” to quote Nancy Schirm of Austin Visuals. She explains that it’s not enough to know how to “handle the technology.” Real social media experts must cultivate “instinct borne from actual experience in persuasive communication.”

So, if you’re an aspiring social media manager, go clean up those pages, get some references, and figure out solid metrics for demonstrating your success.

And if you’re hiring a social media manager, watch out for these red flags to cull your candidate pool.

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Pinterest fights anti-vaxx info, urges Facebook to follow suit

(SOCIAL MEDIA) With misinformation continuing to spread online, Pinterest is putting their foot down and urging other networks to do the same.

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The World Health Organization calls anti-vaxxers one of the top 10 health threats in the world.

Pinterest decided to do something about misinformation being spread by anti-vaxxers. You can no longer search for vaccines on Pinterest and get any information, pro or con about vaccines.

You’ll get a message, “People have reported Pins from this search. Let us know if you see something that goes against our policies.” And “Sorry, we couldn’t find any Pins for this search.”

Pinterest’s policy prohibits “This includes promotion of false cures for terminal or chronic illnesses and anti-vaccination advice.”

Pinterest is disabling search for vaccines while it finds a better solution to allow material that is appropriate. Users should report pins that are against Pinterest’s policy.

There are ways to get around the general search terms. Type in measles. Fortunately, many of the pins are helpful and promote ways to avoid the measles, namely vaccines. With tons of search variations, there’s almost no way to prevent all misinformation.

The company has publicly urged other social networks to join them in this effort to combat anti-vaxx misinformation. But will they follow suit?

Search Google for the measles vaccine and the search engine provides good information for the most part. The first 10 results when I searched were from legitimate sites, the CDC, WebMD, vaccines.gov and the Mayo Clinic. On Facebook, it’s far less clear if the results from a search are coming from authentic, legitimate sites or anti-vaxxers.

CNBC reports that Pinterest’s ban on vaccines and its determination to stop the spread of misinformation pertaining to public health could put pressure on other companies to do the same. Bloomberg reported that Facebook is “exploring additional measures to best combat the problem.”

Tech companies do have an obligation to provide quality information. But given the problems with fake news on Facebook, I think it’s safe to say that no matter what these companies do, people are going to try and continue to find ways to share bad information.

It’s easy to be deceptive on Facebook and other social media sites. Many people continue to be fooled by fake news posts and phishing emails.

Does Pinterest’s move constitute responsibility or is it censorship that could be a slippery slope? Time will tell.

For now, question everything. Use your critical thinking skills to verify information. Maybe someone will come up with a solution to stop online hoaxes, but then the hoaxers will just find new ways to bend the rules.

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