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Hack your way into a Pinterest tab for your Facebook Page

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Add Pinterest to your Facebook

As a Pinterest user, you probably already know that you can share pins on Facebook from your Pinterest account, or even Twitter, and if you are so inclined, all of your Pinterest activity can be syndicated to your social networks. Those are all great things, but that only helps for personal use and none of those efforts are fruitful for your Facebook Page if you are separating your professional efforts into a separate stream than your personal updates.

There is currently not native Pinterest tab, but there is a way to hack your way into sharing your Pinterest page with your Facebook Page followers without being a programming wizard – we’re going to walk you through this.

First, log into your Facebook account, then visit the Static iFrame Tab setup:

To get started, grant the app permission, then tell the app which page to place your tab from the drop down menu:

To access the settings for your new tab and to get one step closer to being Pinterest-ing on Facebook, look down at the sidebar of your page and click “Welcome,” which is the default name for the tab we will change momentarily:

Authorize the app (again, yes, it is redundant), which will take you to the settings. We suggest the following settings with one modification – set the height of the page to 1500 not 1200 so visitors will not have to scroll up and down. If you have additional rows of boards, add roughly 600 pixels per row. Most settings you see below are the default settings of the tab app, and give your tab a name (we went with PINTEREST-ing which is what the sidebar will now say instead of “Welcome”):

The final product

There are pros and cons to the final product, but take a look below before we share our notes:

The first thing you’ll notice is that viewers have to scroll left and right to see your pins, but they can actually click on your pins and boards without leaving Facebook. Since Facebook altered their design, “tabs” are on the left side of the Facebook Page, so it will take a little effort to actually demonstrate to your page visitors that they can see your Pinterest page right there on Facebook – it is no longer a literal tab at the top of the page, so make sure to spell it out for page visitors.

If you want, the final setting option allows you to make this tab your default page for people who are not yet fans, but unless you’re going all in on Pinterest and it is more important than your blog, website or Facebook itself.

So there you have it, a fast and easy way to bring your Pinterest page to your Facebook page!

Update: an alternative, and more robust option now on the market is Woobox’s Pinterest tab.

Lani is the Chief Operating Officer at The American Genius and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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20 Comments

20 Comments

  1. Lynnette Walczak

    February 13, 2012 at 7:08 pm

    THANKS! Great tip. Appreciate your step-by-step instructions 😀 (…just wish you could adjust the width so visitors wouldn't have to scroll left & right)

  2. Tonja

    February 14, 2012 at 6:11 pm

    You must think like http://www.studiotrainer.blogspot.com she shared this same idea several weeks ago..

    It is a good idea!! Should be pretty fun to share your pins this way!

  3. Pau

    February 15, 2012 at 8:27 am

    That's a great temporary idea, sure Pinterest will setup this functionality soon. I would like to add a tip:

    Instead of using your regular url like " pinterest.com/losafiladores/ " use the Mobile url " m.pinterest.com/losafiladores/ "

  4. Theresa

    February 16, 2012 at 9:13 pm

    Thanks so much for posting. I've neglected my Pinterest page, now I'll add it to my Facebook page – that will motivate me to make sure I work on it everyday!

    @Paul Does using the Mobile url help eliminate the scrolling?

  5. Abigail

    February 17, 2012 at 10:05 am

    Thanks! super easy and super handy! Will be sharing!

  6. shannon olson

    February 17, 2012 at 10:45 am

    thank you!!!! great help

  7. Melissa

    February 17, 2012 at 9:55 pm

    Thanks so much for sharing this. It is just the solution we were looking for. Keep the great ideas coming.

  8. Dena

    February 21, 2012 at 4:18 pm

    Is it just me…but when I am logged into Pinterest and view the Pinterest tab on FB, anyone can go into and edit my account. Am I doing something wrong? Also how do I delete the tab from FB if I wanted to?
    Thanks for the help.

  9. Dena

    February 24, 2012 at 2:29 pm

    I hit the little x buy the welcome tab thinking that would delete it and I went to try and re-install the program but it is saying that it is already installed. But I can't find it…where would I find it? Thanks

    • Dena

      February 24, 2012 at 2:44 pm

      I figured it out…Go Me!!

  10. La Vie en Rose

    March 21, 2012 at 9:31 pm

    Hi Lani, Thanks a million, just installed, works perfectly 🙂

    Sharon

  11. Lee

    March 29, 2012 at 5:17 pm

    Thanks for this tip! Will this need to be tweaked for the new Timeline format? My brand’s pages are already on Timeline, and the forced switch for everyone happens tomorrow.

  12. christopher gaston

    April 4, 2012 at 5:51 pm

    I followed your instructions and now have the tab on my facebook page. However, when I tried to click on any of the link, I get an error stating the content cannot be displayed in a frame.

    Have you encountered this? And is there any solution?

    Thanks for the article.
    –christopher

    • NearlyNormal

      June 25, 2012 at 6:57 am

      See my comment for much better apps to put Pinterest on your FB page. 

  13. ShashankTripathi

    June 25, 2012 at 6:39 am

    For Pages, there are plenty of options. How should I do this with my personal timeline?

  14. NearlyNormal

    June 25, 2012 at 6:48 am

    For Pages, there are many options such as WooBox or Pinvolve. How do I get a similar tab on my own personal timeline?

  15. roxanaramirez144

    June 25, 2012 at 1:30 pm

    e-mail zilchex@gmx.com !  I did it for a FB account! and it was fast and great!!  

  16. EtsyBagalicious

    July 5, 2012 at 6:31 pm

    I had this set up on my Bagalicious Facebook page, https://facebook.com/bagalicious but lately when I click on the tab I’m getting a big “Unauthorized” message. Has anyone else seen this? I’m considering deleting the tab and starting all over but I’m wondering if Pinterest or Facebook is now disallowing this for some reason.

  17. EtsyBagalicious

    July 5, 2012 at 6:39 pm

    FYI, I did end up switching over to Pinvolve since I could not get the Static Iframe Tab to work again. (It was working when I set it up a few months ago but does not seem to work anymore and I’m not sure why.) Thanks to @NearlyNormal for the tip! ~Corinne

  18. Elaine Griffin

    July 16, 2012 at 10:32 am

    Hi there, I published a similar tutorial several months ago, and now I  and many others are getting the “unauthorized” message in our tab. Have you experienced this? I’m trying to find out what the deal is without switching to Woobox.

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Social Media

MeWe – the social network for your inner Ron Swanson

MeWe, a new social media site, seems to offer everything Facebook does and more, but with privacy as a foundation of its business model. Said MeWe user Melissa F., “It’s about time someone figured out that privacy and social media can go hand in hand.”

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Let’s face it: Facebook is kind of creepy. Between facial recognition technology, demanding your real name, and mining your accounts for data, social media is becoming increasingly invasive. Users have looked for alternatives to mainstream social media that genuinely value privacy, but the alternatives to Facebook have been lackluster.

MeWe is poised to change all of that, if it can muster up a network strong enough to compete with Facebook. On paper, the new social media site seems to offer everything Facebook does and more, but with privacy as a foundation of its business model. Said MeWe user Melissa F., “It’s about time someone figured out that privacy and social media can go hand in hand.”

MeWe prioritizes privacy in every aspect of the site, and in fact, users are protected by a “Privacy Bill of Rights.” MeWe does not track, mine, or share your data, and does not use facial recognition software or cookies. (In fact, you can take a survey on MeWe to estimate how many cookies are currently tracking you – apparently I have 18 cookies spying on me!)

ron swanson

You don’t have to share that “as of [DATE] my content belongs to me” status anymore.

Everything you post on MeWe belongs to you – the site does not try to claim ownership over your content – and you can download your profile in its entirety at any time. MeWe doesn’t even pester you with advertising. Instead of making money by selling your data (hence the hashtag #Not4Sale) or advertising, the site plans to profit by offering additional paid services, like extra data and bonus apps.

So what does MeWe do? Everything Facebook does, and more. You can share photos and videos, send messages or live chat. You can also attach voice messages to any of your posts, photos, or videos, and you can create Snapchat-like disappearing content.

You can also sync your profile to stash content in your personal storage cloud. Everything you post is protected, and you can fine-tune the permission controls so that you can decide exactly who gets to see your content and who doesn’t – “no creepy stalkers or strangers.”

MeWe is available for Android, iOS, desktops, and tablets.

This story was originally published in January 2016, but the social network suddenly appears to be gaining traction.

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Reddit CEO says it’s impossible to police hate speech, and he’s 100% right

(SOCIAL MEDIA) Moderating speech online is a slippery slope, and Reddit’s CEO argues that it’s impossible. Here’s why censorship of hate speech is still so complicated.

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Reddit often gets a bad rap in the media for being a cesspool of offensive language and breeding grounds for extreme, harmful ideas. This is due in part to the company’s refusal to mediate or ban hate speech.

In fact, Reddit CEO Steve Huffman recently stated that it’s not possible for the company to moderate hate speech. Huffman noted that since hate speech can be “difficult to define,” enforcing a ban would be “a nearly impossible precedent to uphold.”

As lazy as that may sound, anyone who has operated massive online groups (as we do) knows this to be unfortunate but true.

Currently, Reddit policy prohibits “content that encourages, glorifies, incites, or calls for violence or physical harm against an individual or a group of people […or] that glorifies or encourages the abuse of animals.”

Just about anything else is fair game. Sure, subreddit forums have been shut down in the past, but typically as the result of public pressure. Back in 2015, several subreddits were removed, including ones focused on mocking overweight people, transgender folks, and people of color.

However, other equally offensive subreddits didn’t get the axe. Reddit’s logic was that the company received complaints that the now retired subreddits were harassing others on and offline. Offensive posts are permitted, actual harassment is not.

Huffman previously stated, “On Reddit, the way in which we think about speech is to separate behavior from beliefs.” So posting something horribly racist won’t get flagged unless there’s evidence that users crossed the line from free speech to harassing behavior.

Drawing the line between harassment and controversial conversation is where things get tricky for moderators.

Other social media sites like Facebook, Instagram, and Twitter at least make an attempt, though. So what’s holding Reddit back?

Well, for one, moderating hate speech isn’t a clear cut task.

Right now, AI can’t fully take the reins because to truly put a stop to hate speech, there must be an understanding of both language and intent.

Since current AI isn’t quite there yet, Facebook currently employs actual people for the daunting task. The company mostly relies on overseas contractors, which can get pretty expensive (and can lack understanding of cultural contexts).

Users post millions of comments to Reddit per day, and paying real humans to sift through every potentially offensive or harassing post could break the bank.

Most agree that cost isn’t a relevant excuse, though, so Facebook is looking into buying and developing software specializing in natural language processing as an alternative solution. But right now, Reddit does not seem likely to follow in Facebook’s footsteps.

While Facebook sees itself as a place where users should feel safe and comfortable, Reddit’s stance is that all views are welcome, even potentially offensive and hateful ones.

This April in an AMA (Ask Me Anything) a user straight up asked if obvious racism and slurs are against Reddit’s rules.

Huffman responded in part, “the best defense against racism and other repugnant views both on Reddit and in the world, is instead of trying to control what people can and cannot say through rules, is to repudiate these views in a free conversation.”

So essentially, although racism is “not welcome,” it’s also not likely to be banned unless there is associated unacceptable behavior as well.

It’s worth noting that while Reddit as a whole does not remove most hate speech, each subreddit has its own set of rules that may dictate stricter rules. The site essentially operates as an online democracy, with each subreddit “state” afforded the autonomy to enforce differing standards.

Enforcement comes down to moderators, and although some content is clearly hateful, other posts can fall into grey area.

Researches at Berkeley partnered with the Anti-Defamation League recently partnered up to create The Online Hate Index project, an AI program that identifies hate speech. While the program was surprisingly accurate in identifying hate speech, determining intensity of statements was difficult.

Plus, many of the same words are used in hate and non-hate comments. AI and human moderators struggle with defining what crosses the line into hate speech. Not all harmful posts are immediately obvious, and when a forum receives a constant influx of submissions, the volume can be overwhelming for moderators.

While it’s still worth making any effort to foster healthy online communities, until we get a boost to AI’s language processing abilities, complete hate speech moderation may not be possible for large online groups.

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Red flags to help you spot a bad social media professional

(SOCIAL MEDIA) Social Media is a growing field with everyone and their moms trying to become social media managers. Here are a few experts’ tips on seeing and avoiding the red flags of social media professionals.

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Social media professionals, listen up

If you’re thinking about hiring a social media professional – or are one yourself – take some tips from the experts.

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We asked a number of entrepreneurs specializing in marketing and social media how they separate the wheat from the chaff when it comes to social media managers, and they gave us some hints about how to spot whose social media game is all bark and no bite.

You can tell a lot from their socials

According to our experts, the first thing you should do if you’re hiring a social media professional is to check out their personal and/or professional social media pages.

Candidates with underwhelming, non-existent, out-of-date, or just plain bad social media pages should obviously get the chop.

“If they have no professional social presence themselves, that’s a big red flag,” says Chelle Honiker, executive director at the Texas Freelance Association. Another entrepreneur, Paul O’Brien of Media Tech Ventures, explains that “the only way to excel is to practice…. If you excel, why would you not be doing so on behalf of your personal brand?”

In other words, if someone can’t make their own social media appealing, how can they be expected to do so for a client?

Other taboos

These pros especially hated seeing outdated icons, infrequent posts, and automatic posts. Worse than outdated social media pages were bad social media pages. Marc Nathan of Miller Egan Molter & Nelson provided a laundry list of negative characteristics that he uses to rule out candidates, including “snarky,” “complaining, unprofessional” “too personal” “inauthentic,” and “argumentative.”

Besides eliminating candidates with poor social media presence, several of these pros also really hated gimmicky job titles such as “guru,” “whiz,” “ninja,” “superhero,” or “magician.”

They were especially turned off by candidates who called themselves “experts” without any proof of their success.

Jeff Fryer of ARM dislikes pros who call themselves experts because, he says “The top leaders in this field will be the first to tell you that they’re always learning– I know I am!” Steer clear of candidates who talk themselves up with ridiculous titles and who can’t provide solid evidence of their expertise.

How do you prove it?

According to our experts, some of them don’t even try. To candidates who say “’Social media can’t be measured,’” Fryer answer “yes it can[. L]earn how to be a marketer.” Beth Carpenter, CEO of Violet Hour Social Marketing, complains that many candidates “Can’t talk about ROI (return on investment),” arguing that a good social media pro should be able to show “how social contributes to overall business success.” Good social media pros should show their value in both quantitative and qualitative terms.

While our experts wanted to see numerical evidence of social media success, they were also unimpressed with “vanity metrics” such as numbers of followers.

Many poo-pooed the use of followers alone as an indicator of success, with Tinu Abayomi-Paul of Leveraged Promotion joking that “a trained monkey or spambot” can gather 1,000 followers.

Claims of expertise or success should also be backed up by references and experience in relevant fields.

Several entrepreneurs said that they had come across social media managers without “any experience in critical fields: marketing, advertising, strategic planning and/or writing,” to quote Nancy Schirm of Austin Visuals. She explains that it’s not enough to know how to “handle the technology.” Real social media experts must cultivate “instinct borne from actual experience in persuasive communication.”

Freshen up

So, if you’re an aspiring social media manager, go clean up those pages, get some references, and figure out solid metrics for demonstrating your success.

And if you’re hiring a social media manager, watch out for these red flags to cull your candidate pool.

#RedFlag

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