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Hey Pinterest, who is Mike and why am I stuck liking him?

A mystery Chrome extension has popped up, and the internet was no help in solving the mystery, but through some tricky maneuvering, it was made obvious that not all Google Chrome extensions are made equal.



What is MikeLike?

A few weeks ago, I noticed in my Google Chrome when I right click on a photo, a small blue icon and the words “Pin to MikeLike,” and red alarms immediately went off in my head – who the bleep is Mike and why is he up in my Chrome? I’ve never heard of MikeLike, nor have I ever installed anything from the Pinterest clone, so where did this come from?

I put on my Sherlock Holmes hat, stuffed my pipe with pretend tobacco, and began sleuthing. First, I headed over to the MikeLike site and read their about page and terms, and found nothing about uninstalling MikeLike from Google Chrome. Maybe I accidentally downloaded some Google Chrome extension, so I dug through all of my Google Chrome settings and there was nothing called MikeLike that I could delete or uninstall.

Nothing? I checked my browser history that goes back nearly 12 months, and I found no instance of having visited anything named MikeLike. Google searching didn’t reveal much information about it, so I headed over to the Google Chrome Web App Store and found a MikeLike extension, but it wasn’t installed on my Chrome.

The mystery deepens

This mystery is frustrating. Who is Mike? Someone please tell me! In desperation, I ran a sweep on my computer to make sure it wasn’t some malware I had been exposed to, and all was clear. I quickly decided that Pinterest was out to get me, but just in case that wasn’t true, I kept searching for answers.

With a little digging, I found someone complaining that the Pinterest Right Click Google Chrome Extension had added the ability to “Pin to MikeLike,” so I searched to see if I had downloaded that extension. I could tell from the “Add to Chrome” button on the page that I did not have it installed.

It seemed like a dead end, until I remembered that I had tested out several Chrome Extensions for pinning to Pinterest and settled on the “Pinterest Button” which is not designed by Pinterest, so it can technically make any changes it wants to, even if it is just one guy who built an app once upon a time.

By uninstalling the “Pinterest Button” Chrome extension, there was no more “Pin to MikeLike” when I right click an image, and when I am in Pinterest, I no longer have a stupid extra button when I hover over a picture.

Problem solved, what was the lesson learned?

It may seem minor to some, but this felt like a major violation to me – the brand was inconsistent and not even named the same thing as the Pinterest Button extension, and there was no way for most people to stumble upon the answer as to who the hell MikeLike is. I panicked and wasted a lot of time trying to uninstall this and that, and to no avail. MikeLike may be useful for some, as it offers private pin boards, but through no fault of Pinterest, a rogue extension downloaded to Chrome led to a great deal of confusion.

The lesson: when installing Chrome Extensions or any sort of browser tool, try to use the official extension from the source if you can, even if the functionality lacks. Although there is no official Pinterest extension on Chrome, the closest, most legitimate extension is the Pinterest Pin It Button (by Shareaholic) which works just fine and doesn’t force you into liking Mike, who is still a mystery person.

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  1. Janet Aronica

    May 8, 2012 at 11:17 am

    Hey hey – thanks so much for the kind words on our Pinterest Chrome extension! We’re glad you like it and find it to be a good substitute for this other one. Please give me a personal shout-out if it causes you any issues like that other one did – jaronica at Glad to have you as a user.

    – Janet from Shareaholic

  2. LindseyMclain

    July 22, 2012 at 5:25 pm

    thank you so much for explaining that!  i agree with the feeling of violation.  i am following your lead and switching to shareaholics extension.

  3. MTgrrl

    July 24, 2012 at 7:15 pm

    Thanks very much for your sleuthing.  I suspected that was the issue, but had not got off my lazy butt long enough to track it down and find a legit Chrome extension.  It was fabulous to find  your answer to my problem!

  4. Reema_ajdeeda

    August 15, 2012 at 4:50 pm

    I uninstalled the extension but it still says the mike thing. I dont know what to do.

  5. Reema_ajdeeda

    August 15, 2012 at 5:01 pm

    nevermind. i was on the wrong extension. 🙂

  6. margaretalmon

    August 27, 2012 at 10:15 pm

    Thank you for solving this mystery!  I appreciate you taking the time to figure this out.

  7. TARAdactyl

    October 10, 2012 at 10:49 am

    THANK YOU! I was going nuts with this and SO felt it was annoying AND a violation. I was not going to use the service and the fact that it interfered with the functionality of Pinterest made that doubly bad..:)

  8. mystitsu

    December 9, 2012 at 11:50 pm

    I found out if you want to use the Pinterest right click extension you can turn off the option to pin to likemike  Make sure you turn them both off if you do. One says Pin to likemike and one says pin to likemike from pinterest.

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Social Media

Why Trump’s lawsuit against social media still matters

(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.



trump sues social media

It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.

Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.

Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.

This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:

In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.

In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.

Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.

Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.

You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.

However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.

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Social Media

Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore

(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.



live commerce

After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.

Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.

But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.

McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.

Live events also keep people on your site for longer, resulting in richer conversion opportunities.

The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.

There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.

Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.

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Social Media

LinkedIn is nixing Stories this month (LinkedIn had Stories!?)

(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.



linkedin stories

Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.

This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.

Why is LinkedIn retiring Stories?

According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”

After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.

What does this mean for users?

Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.

What’s next for LinkedIn?

According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.

“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.

Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.

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