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How to execute a guest pinner program on Pinterest

Pinterest is rapidly becoming an avenue for businesses to market their services and gain a new audience through guest pinners.

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guest pinner pinterest

What is this Pinterest?

Pinterest is a website that allows you to create a visual online pinboard, organized around topics of your choice, by category. Think virtual corkboard. For example, I am a movie-addict, so, I have a board of all the movies I love, quotes from films, and actors. But, I have another board that is full of recipes. It can be anything and everything that one loves.

Seventy percent of the site’s visitors are women age 25-44, and they spend an average of 15 minutes looking around. And that should make your business mind take notice, right?

What is a guest pinner, how can it help my business?

A guest pinner is someone you invite to pin to your boards. Some that you think will bring something new, helpful or exciting to your boards.

It’s a win for you because you’ll get new content on your Pinterest boards that you don’t have to do a thing to get. It will also bring the guest pinner’s followers to your page, which has great branding potential.

For example, ModCloth has a guest pinner gallery. They feature some of the industry’s best and brightest who showcase their art, design concepts, and anything else that they think would appeal to ModCloth’s audience. And it’s a win for your guest pinners too, because they get a whole new audience with whom to share their content/product/perspective and the potential to gain new followers in your following.

What about content? You don’t have to just pin pictures; you can pin videos or even text. Consider posting segments from speaking engagements, news clips, interviews and YouTube videos that are highly relevant and engaging to your Pinterest boards and followers. The possibilities are virtually limitless.

Okay, I’m ready for guest pinners, now what do I do?

When you decide who you want to invite to be a guest pinner, reach out to them and address your goals, why you would be honored to involve them, and give them some basic guidelines.

Then, you can invite them to pin to one of your existing boards, or you can have them pin to a secret board. A secret board is essentially a hidden board that no one else can see but you and is useful if you want to do an unveiling of content at a specific time or on a specific day. If you are using an existing board, you will simply do the following steps:

  • Hover over your name, in the top right of your Pinterest account and then click “Your Boards.”
  • Find the board you want your guest pinner to use and click “edit.”
  • Under “Who can pin?” you can type in a name or email and simply click “invite” and they will be able to pin to that board.

If you want to create a secret board that you can unveil or simply collaborate on before it goes “live,” you will need to do the following:

  • In the upper right corner of your Pinterest account, click the plus “+” sign by your name.
  • Click “create new board.”
  • Then you can name it, add a description and category and then slide the “secret” category to yes and save changes.
  • Follow the steps above to “invite” your guest pinner to the board and you’re ready to go.

Pinterest is another great social media outlet to share your content on and by using a guest pinner you are expanding knowledge and excitement about your product with more followers, improving your branding effort, and giving brand fans ownership over the brand they love.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Social Media

Zillow launches real estate brokerage after eons of swearing they wouldn’t

(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.

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Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.

Whoa, big huge yawn-inducing shocker, y’all.

We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).

Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.

Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.

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Social Media

We watched The Social Dilemma – here are some social media tips that stuck with us

(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.

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Neon social media like heart with a 0

Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.

The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.

Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)

One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.

  1. Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
  2. Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
  3. Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
  4. Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
  5. Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
  6. Research the many extensions that remove these recommendations and help stop the collection of your data.

At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.

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Social Media

WeChat ban blocked by California judge, but for how long?

(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.

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WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.

“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.

WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.

The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”

This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.

Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”

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