Connect with us

Social Media

How to execute a guest pinner program on Pinterest

Pinterest is rapidly becoming an avenue for businesses to market their services and gain a new audience through guest pinners.

Published

on

guest pinner pinterest

guest pinner pinterest

What is this Pinterest?

Pinterest is a website that allows you to create a visual online pinboard, organized around topics of your choice, by category. Think virtual corkboard. For example, I am a movie-addict, so, I have a board of all the movies I love, quotes from films, and actors. But, I have another board that is full of recipes. It can be anything and everything that one loves.

Seventy percent of the site’s visitors are women age 25-44, and they spend an average of 15 minutes looking around. And that should make your business mind take notice, right?

What is a guest pinner, how can it help my business?

A guest pinner is someone you invite to pin to your boards. Some that you think will bring something new, helpful or exciting to your boards.

It’s a win for you because you’ll get new content on your Pinterest boards that you don’t have to do a thing to get. It will also bring the guest pinner’s followers to your page, which has great branding potential.

For example, ModCloth has a guest pinner gallery. They feature some of the industry’s best and brightest who showcase their art, design concepts, and anything else that they think would appeal to ModCloth’s audience. And it’s a win for your guest pinners too, because they get a whole new audience with whom to share their content/product/perspective and the potential to gain new followers in your following.

What about content? You don’t have to just pin pictures; you can pin videos or even text. Consider posting segments from speaking engagements, news clips, interviews and YouTube videos that are highly relevant and engaging to your Pinterest boards and followers. The possibilities are virtually limitless.

Okay, I’m ready for guest pinners, now what do I do?

When you decide who you want to invite to be a guest pinner, reach out to them and address your goals, why you would be honored to involve them, and give them some basic guidelines.

Then, you can invite them to pin to one of your existing boards, or you can have them pin to a secret board. A secret board is essentially a hidden board that no one else can see but you and is useful if you want to do an unveiling of content at a specific time or on a specific day. If you are using an existing board, you will simply do the following steps:

  • Hover over your name, in the top right of your Pinterest account and then click “Your Boards.”
  • Find the board you want your guest pinner to use and click “edit.”
  • Under “Who can pin?” you can type in a name or email and simply click “invite” and they will be able to pin to that board.

If you want to create a secret board that you can unveil or simply collaborate on before it goes “live,” you will need to do the following:

  • In the upper right corner of your Pinterest account, click the plus “+” sign by your name.
  • Click “create new board.”
  • Then you can name it, add a description and category and then slide the “secret” category to yes and save changes.
  • Follow the steps above to “invite” your guest pinner to the board and you’re ready to go.

Pinterest is another great social media outlet to share your content on and by using a guest pinner you are expanding knowledge and excitement about your product with more followers, improving your branding effort, and giving brand fans ownership over the brand they love.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Social Media

Can Twitter ever secure data privacy, like even once?

(SOCIAL MEDIA) Twitter releases private information affecting already hurting businesses, should this even be a surprise anymore? They have a history of privacy breaches.

Published

on

twitter privacy

Dear Twitter,

I don’t know if you’ve seen the news within the past two years, but Facebook’s been under continuous scrutiny for privacy malpractices that affected millions of its users, so unless your goal is to be the next social network to infringe upon our first amendment right to privacy, I suggest you GET IT TOGETHER!

Over the weekend, users, specifically businesses, realized their billing information was being stored in their browsers cache. This is devastating news for business owners who rely on Twitter to promote their product, or stay in touch with their customers, who over the recent months have already faced monumental challenges. It is hard as a business owner to not feel this is an intentional overreach of privacy.

In an age where we have actual robots to vacuum our floors, and 3D printing, I speak for the people when I say this is unacceptable.

This isn’t the first time Twitter has been caught privacy breaching. A little over a year ago, Twitter announced that they were fixing a bug, many weren’t even aware of, that released phone numbers, location, and other personal data. AND GET THIS, even those who selected the option to keep their information private were affected, so what the hell is the point of asking us our preference in the first place?!!!

What about the time that Twitter accounts could be highjacked by ISIS and used to spread propaganda? All because Twitter didn’t require an email confirmation for account access. Or what about when Twitter stored your passwords in plaintext instead of something easily more secure. Flaws like these show a distinct ability of Twitter to just half ass things; to make it work, but not think about how to keep the users safe.

Like I said in the beginning, get it together Twitter.

Continue Reading

Social Media

Facebook’s Forecast wants ‘qualified’ predictions, but no one’s asking why

(SOCIAL MEDIA) Facebook is asking a bunch of so-called experts to chime in on what the future holds, but can we trust them with the information we’re giving them?

Published

on

Forecast app

These days, trolls don’t necessarily lurk beneath bridges in order to ensnare unsuspecting travelers. Instead, they hide out in the comment sections on social media posts, ready to incite wrath and stir up controversy with their incendiary remarks. Because Facebook knows how quickly reasonable discourse can quickly devolve thanks in part to these online trolls, they’ve made a move to establish intelligent discussions through their new “Forecast” app.

The premise of Forecast is fairly straightforward. Facebook has invited an assortment of so-called experts (whether they work in the medical field or academia, or some other field) to cast their vote on predictions about the future. Not only will they share their vote, though, they’ll also pitch in their own two cents about these predictions, sparking what is expected to be insightful and reasonable conversation about the topics.

However, while the premise is exciting (smart people! not basement dwellers! talking about serious stuff!), there’s more than a small amount of risk associated with Forecast. For starters, what exactly is Facebook planning on doing with all of this information that is being volunteered on their app? And secondly, are they going to take precautions to help prevent the spread of misinformation when these results are eventually published?

The fact is, Facebook is notorious for propagating and spreading misinformation. Now, I’m not blaming Facebook itself for this issue. Rather, the sheer volume of its user base inevitably leads to flame wars and dishonesty. You can’t spell “Fake News” with at least a couple of the same letters used in Facebook. Or something like that. The problem arises when people see the results of these polls, recognize that the information is being presented by these hand-picked experts, and then immediately takes them at face value.

It’s not so much that most people are simple minded or unable to think for themselves; rather, they’re primed to believe that the admittedly educated guesses from these experts are somehow better, smarter, than what would be presented to them by the average layperson. The bias is inherent in the selection process of who is and isn’t allowed to vote. By excluding everyday folks like you and me (I certainly wasn’t given an invite!), undue prestige may be attributed to these projections.

At the moment, many of these projections are silly bits of fluff. One question asks, “Will Tiger King on Netflix get a spinoff season?” Another one wonders, “Will Mulan debut on Disney+ at the same time as or instead of a theatrical release?” But other questions? Well, they’re a little more serious than that. And speculating on serious issues (such as COVID-19, or the presidential election) can lead to the spread of serious — and potentially dangerous — misinformation.

Facebook has implemented very strict guidelines about what types of questions are allowed and which ones are forbidden. That, at least, is a step in the right direction. It’s no secret that expectation can actually lead to the predicted outcomes, directly influencing actions and behaviors. While it’s too early to tell if Forecast will ever gain that much power, it undoubtedly puts us in a position of wondering if and when intervention may be necessary.

But I’ll be honest with you: I don’t exactly trust Facebook’s ability to put this cultivated information to good use. Sometimes a troll doesn’t have to be overtly provocative in order to be effective, and it wouldn’t be too much of a stretch to see someone in a position of power exploit the results of these polls to influence the public. It’ll be interesting to see if Forecast is still around in the next few years, but alas, there’s no option for me to submit my vote on that to find out.

Continue Reading

Social Media

Well established Pinterest has a new competitor, Google Keen

(SOCIAL MEDIA) Google is constantly playing catch up, their new target is Pinterest. They have a new photo sharing social media app called Google Keen.

Published

on

Google Keen

It looks like Pinterest might finally have some competition: Google Keen. Notice the heavy emphasis on the word “might”.

It’s not hard to see why Google might feel a tad encroached upon by Pinterest, a photo-sharing and search-based platform; while Pinterest’s impact is relatively small in terms of taking traffic from the G-people themselves, any competition is unwelcome in Google’s eyes–perhaps justifying their move toward creating their own version of Pinterest.

Google Keen isn’t a direct ripoff–after all, they changed the name–but the general principle is the same: Users can create a “keen” for a specific visual topic, thus allowing them to search for, and add images of that topic. Google was quick to cite “bread” as a possible topic, which, according to Social Media Today, is a direct nod to recent Pinterest trends.

Subtlety never was Google’s strongest suit, and that seems to be a theme they’re reiterating here. Perhaps that’s why the Google Graveyard, a site we’ve addressed in the past, is full of tools that didn’t live up to their original inspiration (one of the latest additions being the half-baked Google Hangouts). Google Keen shows promise, but one can’t help but remember how Google’s Circles feature fared in Facebook’s shadow.

Keen is available for web and Android platforms, which answers one question while raising a few more. For example, while it makes sense that Google would brand Keen for their own smartphone audience, iPhone Google usage is notably high, and the Pinterest crowd loves a clean aesthetic (that’s another point in the Apple camp). As such, it might be in Google’s best Pinterests–I mean, interests–to implement an iPhone presence for the app as well.

It is worth noting that Google has taken deliberate inspiration from Pinterest in a lot of ways. So Keen may be a way for them to tout their adopted features and familiarize users with them so that, in the long run, they are able to begin migrating traffic back to their own platform from Pinterest. In a time in which any competition may open the door to disaster down the road, this is a move that, despite skepticism, makes sense.

After all, the Google Graveyard is operating at capacity, yet the tech behemoth continues to chug away. Who knows where their newest “innovation” may take them?

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!