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Innovative widget places Instagram Stories right on your website

(SOCIAL MEDIA NEWS) Increase your social media reach with this neat new free to use Instagram Stories widget for your company website or personal portfolio site.

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Instagram Stories are a great way to integrate video into your marketing strategy. If you’re already investing time and money in this successful strategy, might as well feature Stories on your website too, right?

Well lucky you, Fastory recently released a free widget to add Instagram Stories directly to your site to feature your nifty marketing efforts on desktop. Even though mobile is still dominant with younger generations, desktop users need some love and access to Stories, too.

Fastory CEO Sylvain Weber noted the “widget is the only one fully based on the brand new Instagram Graph API (no private API, validated by Facebook himself).” This pretty much means Fastory is ahead of the game with the newly opened up API, and are basically development pioneers.

Drive awareness and build loyalty by spreading the wonder of your Instagram Stories far and wide with the Stories Widget. Simply log in to Facebook to get the widget, then sync your Instagram Stories stream.

Next, all you have to do is copy the provided HTML code and paste it on your website. Hooray, now you have a widget that automatically updates your website with your latest Stories.

Keep in mind you’ll need an Instagram Business Account for this to work.

If you have more than one business Instagram linked to Facebook Pages, just select the one you want to use from the drop-down menu when getting the widget code.

You can continue that process to select multiple Instagram accounts and generate widget codes for each of them.

Free for a limited time, you can also utilize the Memories feature, keeping a collection of your Instagram Stories on your site instead of having them disappear after twenty-four hours like usual.

All the Stories featured on your site also include a “follow us” button to encourage user engagement and gain you more followers.

Looking for help jazzing up your Instagram Stories? Fastory was originally created as an easy to use design platform to create and customize Stories.

Their mobile-first marketing suite offers drag & drop design featuring animated headlines crafted in Adobe After Effects, fonts from Google Web Fonts, and motion design.

Story creation and editing is collaborative with varying roles and levels of privileges. Plus, you can track visitors in real time to identify drop off points and areas for improvement. Contact Fastory for Story creation pricing information.

And on the free end of things, check out the Instagram Story Widget.

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Social Media

How to quickly make your LinkedIn profile stand out from the masses

(SOCIAL MEDIA) Most of us have a love/hate relationship with LinkedIn, but no matter your feelings, you should be the one who stands out in a crowd – here’s how.

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Your LinkedIn is your brand. That’s it. Whether you are job hunting (or people are hunting you), or are showing off your business, insight, acumen, or simply networking; your profile on LinkedIn needs to stay appealing and not drive potential headhunters, bosses, clients, or networking groups bananas.

Let’s start with a three part list of what you MUST do, what you SHOULD do, and what you COULD do.

Here’s what you MUST DO (as in, do it now).

  1. Get a #GREAT LinkedIn photo. Nothing sells you like the right profile picture. No selfies. No mountain biking. Get a professional headshot. Don’t lie about your age. Wear what you wear when you’re on the job. Smile. People are visual.
  2. Simplify your profile. Cut the buzzwords. Cut out excess skills that don’t add to your vision or that don’t represent the kind of job you want. (i.e. most of us can use Outlook but few of us need to mention that skill because we don’t support Outlook). Focus on the skills that are important.
  3. Keep it current. Your LinkedIn should reflect your career and current responsibilities. Update the description. Add new projects. Change your groups as you change in your career and move towards new levels. Indicate when you receive a promotion.
  4. Extra, Extra! Headlines. Don’t use something lame for your headline. How would you want to catch a headhunter to look at you if you could only say 10 words? Make it standout. There are thousands of managers – but only one you.
  5. Custom URL. Just do it. Pick your own URL. It’s FREEEEEEE.
  6. Get the app. Make LinkedIn a part of your mobile life and check it more often than you do Snapchat.

Here’s what you SHOULD DO (Set aside some time at Starbucks and go do this in the next month).

  1. Tell your story. Your summary should bring to live the content of your career. Don’t leave that section blank. Spend some time crafting a cool story. Run it by your professional mentor. Send it to your English major friends.
  2. Connect. Add colleagues. Add partners from other organizations. Use connections to broaden your network. Synch your profile with your address book. Add people after a conference.
  3. Endorse your connections. Identify people you’ve worked with and give them the endorsements – which can get them to come endorse you!
  4. Ask for recommendations. Ask a colleague, partner, or manager to write you a recommendation to help advertise your skills.
  5. Add a nice cover photo. Again, visual people. Some more on that here.

Here’s what you COULD DO (If you’re feeling dedicated, what you can do to give yourself an extra edge.)

  1. Share your media. Upload presentations, videos, speeches, or projects that you can share. (Don’t violate company policy though!).
  2. Publish original content. LinkedIn has a vibrant publishing feature and sharing your original work (or content you’ve published elsewhere) is a great way to share your voice.
  3. Post status updates. Share your reactions. Share articles. Repost from influencers. Be active and keep your feed vibrant.

That’s a quick list to get started. So go start your LinkedIn makeover (and I’ll go do the same). Let’s get connected!

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Social Media

Turns out the secret to brand success on Instagram is Stories

(SOCIAL MEDIA) Instagram is a marketing heaven, and Stories appear to be they key to success (even if they disappear in 24 hours). Let’s discuss.

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It’s been over a year since Instagram (or “Insta” as the cool kids call it) launched their Stories feature. And while Instagram Stories may not seem like most obvious place for advertising your business, social media experts say that it has untapped potential as a marketing tool.

The seemingly biggest drawback of using Stories for marketing is that, taking a cue from Snapchat, Instagram Stories are only online for 24 hours, then they disappear forever.

Nonetheless, the analysts at Socialbakers say that businesses should seriously consider marketing via Stories. These experts looked at over 1,000 Instagram accounts from businesses and found that they are being underutilized as a marketing tool.

Stories are extremely popular amongst viewers. There are 300 million active users looking at Stories every day, and that number hasn’t stopped growing since Instagram launched the feature.

Stories also appear at the very top of a user’s feed – although we’re still not exactly sure how Instagram’s algorithms sort these posts.

It’s also important to note that users can’t “like” or leave comments on Stories, so you won’t be able to use these metrics to gauge the success of your Stories marketing. Instead, you’ll have to look at Total Impressions, which tells you how many people have seen your story, or Reach, which tells you how many brand new potential customers saw your story.

With social media platforms always changing their rules and algorithms, it’s getting harder and harder to reach new potential customers, especially without dishing out cash for paid or boosted ads. Stories is a great loophole that allows you to connect with your audience without paying for it.

Don’t get caught up thinking you have to make a high-production video. Short, rough-cut, unpolished videos work great for Stories and give your audience a behind-the-scenes view of your business. Stories can be utilized to tell the story of your brand. And you can even add a poll to your story to increase engagement. For example, Red Bull asks viewers which picture they should post next, keeping the user engaged and clicking.

Social media platforms are always changing, but your business can get an edge over your competitors by staying up-to-date with new formats and features.

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Social Media

European court busts Facebook for illegally tracking people

(SOCIAL MEDIA) Facebook is in hot water again for how they track non-users (and many were unaware they ever did).

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Facebook has been collecting data from both users and non-users across the internet, and Europeans are not having it.

A Belgian court has ruled that Facebook violates privacy laws by using technologies like cookies, plug-ins, and pixels, to track internet users’ browsing behaviors on up to 10,000 websites, whether or not users even have a Facebook account. A similar ruling was handed down by a German court just last week.

The legal battle began in 2015 when the Belgian Privacy Commission brought a civil suit against Facebook, who attempted to argue, unsuccessfully, that because their European headquarters is in Ireland, they are outside of the jurisdiction of Belgian law.

Nonetheless, the Belgian court is charging Facebook fines of €250,000 per day, up to €100 million, or 124,000 million U.S. dollars, if they fail to comply. The court has ordered FB to cease tracking Belgian internet users and to destroy the data they’ve already collected.

What’s Facebook’s excuse for non-consensually gathering so much data? As usual, they try to sell users on giving up their privacy for a more “relevant” ad experience. But we all know this is just a coded way of saying that they do it for the advertisers.

Facebook also claims that this data gathering is consensual and that users have the option to opt out. “We require any business that uses our technologies to provide clear notice to end-users, and we give people the right to opt-out of having data collected on sites and apps off Facebook being used for ads,” says Richard Allen, Facebook’s vice president for public policy in Europe.

However, the court, and Belgian privacy watchdog groups, say that many of Facebook’s tracking mechanisms are invisible to the user, and that privacy controls are preset to opt-in, with opt-out options difficult to find. The Belgian court also says that Facebook isn’t being clear enough about how the data they’re collecting is being used.

Facebook plans to appeal the ruling, and the case could very well end up in the CJEU, Europe’s supreme court. The social media giant will probably have an increasingly difficult time getting away with tracking practices after the EU passes new rules, known as the General Data Protection Regulation, in May.

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