You’ve been served
Since its beginnings in a Harvard dorm room in 2004, we’ve increasingly come to rely on Facebook for a multitude of services through its core brand, as well as its multiple acquisitions.
Want to stay in touch with old friends and make new ones? It’s got it. Take and share multitudes of photos in your daily life, documenting the sublime to the banal? It’s got that, too. Virtual reality? Yes, even that.
And, for those unlucky in love, Facebook offers a way to be told that your marriage is over: the electronic delivery of divorce papers.
The traditional way
To be fair, Facebook — and the law — doesn’t discriminate as to which kind of process service you receive on the platform. So, instead of divorce papers, it might well be a notice that you’re being sued by a neighbor. And, to be fair, Facebook or other social media sites won’t be the first step taken to contact you.
We’re familiar with the trope of the process server. He hangs about outside of the house or office of the soon-to-be-served, resorting to subterfuge when necessary to get the signature he needs on the documents, saying “You’ve been served,” as the papers flutter into the hands of the sued.
Very little of this is close to a true depiction of what life is like for the process server, but the image persists. In some instances however, it is accurate.
It’s not hard to imagine the lengths people might go to avoid being sued. Accurate and timely service of process of a complaint is crucial to ensure the potential defendant in a proceeding knows they are being sued, and has the fullest ability to respond to the claims against them.
A new precedent
If you’re being sued, you can expect the courts to attempt to notify you through traditional methods like in-person service or through certified mail. However, when neither of those methods prove fruitful, courts may allow the plaintiff to attempt to serve you through substituted or alternative service methods, including electronic service.
A decade ago, using e-mail to provide service of process was a novelty. Courts fretted over this, as they were uncertain about the reliability and the ubiquitousness of the method. However, as we’ve seen, the overwhelming majority of Americans regularly check their e-mail accounts.
Using e-mail to provide notification to parties in a case is now a regularly accepted tool.
With the continued expansion of social media sites, such as Facebook, one could argue an expansion of process service to include those sites would ensure people are notified in a reliable way.
Working for the read receipt
“The desire to give actual notice is at the heart of service. The strongest argument for effectuating service of process through social media — Facebook in particular — is that, in many cases, the likelihood of the defendant receiving actual notice is extremely high because users of social media typically access their accounts regularly,” writes Keely Knapp, JD, in the Louisiana Law Review. “Moreover, through social media the plaintiff has the ability to gauge a defendant’s interaction on the account, which makes assessing the chance of actually receiving notice even more accurate.”
Think about it for a moment. If the process server can verify you logged into your Facebook or other social media account and posted updated, or interacted through Messenger, then, when all else traditional fails, that’s the best — and probably most accurate — way to let you know you need to respond to a lawsuit.
The critical point here is that you’ve got to be able to ascertain that it’s actually the person who is named on the account using it to be able to claim that service of process via Facebook was accurate and timely. Consider for example a recent divorce trial in Brooklyn. The state of New York previously allowed Facebook as an alternate means of service when all else had failed. However, the judge in this case ruled that the defendant hadn’t interacted with his Facebook account since 2014.
Given a lack of updated information, there was no way to establish that he would presumptively come across it. While his wife argued that she had interacted with her husband on Facebook since 2014, she had no physical documentation of those exchanges.
“As such, plaintiff has not demonstrated that… service by Facebook is reasonably calculated to apprise defendant of the matrimonial action,” concluded the judge. “Before the Court could consider allowing service by Facebook…the record must contain evidence that the Facebook profile was one that defendant actually uses for receipt of messages.”
Utah, the cutting edge of law
The model for utilizing social media sites as an alternative service of process comes from a perhaps unlikely source: the state of Utah.
The state has been at the leading edge of considering ways to allow its citizens to interact with the court system in a smoother fashion.
Because of this forward thinking attitude, the state amended its rules of civil procedure in 2001 — before the existence of Facebook — to include electronic formats, mentioning email and “other possible electronic means”.
Thinking back to 2001, the social media landscape was barren. Sure there was Xanga, but Friendster wouldn’t come along until the next year, and Tom wouldn’t be our friend on Myspace until 2004. So, as Stephanie Irvine noted, “what was also genius about this is that when said electronic means became possible, the law wouldn’t need to be rewritten, and thus, judges could determine when the “other means” would be appropriate.”
The courts in Utah have remained progressive, at least on this front. In 2010, rules were amended, and a specific affidavit was created for process service by electronic means, specifically mentioning “Social Network (such as Facebook), Twitter, Text Message, and Phone.”
Soon to be adopted as normal
While not every state has caught up to the electronic revolution for alternative electronic means of process service, there will come a time when it will seem like a normal part of operations. We’ve accepted the alteration of our lives with the assistance of technology. The unimaginable and fantastic are becoming commonplace daily.
The ingrained nature of social media means that, for some, it is the most reliable means of getting in touch with them.
Their online presence may be more stable than their corporeal one.
As with any form of legal documentation, ensuring the intended recipient actually receives it and can be documented doing so is critical. So as you peruse your Facebook timeline or Twitter feed, be careful about just scrolling on through. You might just miss an important date in your future.
Instagram announces 3 home feed options, including chronological order
(SOCIAL MEDIA) Instagram is allowing users to choose how their home feed appears so they can tailor their own experience… and chronological is back!
Break out the bottle of champagne, because they are bringing back the chronological order in Instagram!
About time, right? Well, that’s not all. Per Protocol, Instagram has announced that they are rolling out three feed options in the first half of 2022. What?! Yes, you read that right.
3 New Feed View Options
- Home: This feed view should feel familiar because it’s the algorithm you already use. No changes to this view.
- Favorites: This feed view option presents a nice and tidy way to view creators, friends, and family of your choosing.
- Following: Last, but not least, is my favorite re-boot, the chronological view of every account that you follow.
Per Protocol, recent legal allegations have been made that Instagram and Facebook have been prioritizing content viewed as harmful in the algorithm and specifically in Instagram. Instagram is widely believed to be harmful to teens. Per the American Psychological Association, “Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety, and other problems”. They have been under scrutiny by lawmakers and in response are posing the chronological feed as a solution.
However, this won’t fix everything. Even if the algorithm isn’t prioritizing harmful posts, those posts will still exist and if that account is followed it can still be seen. The other issue with this solution is the knowledge that unless Instagram lets you choose your default feed view, they could still cause the algorithm view to be the automatic view. Facebook doesn’t allow you to make the chronological feed your default view. This means you would need to choose that view every time. This bit of friction means there will be times it is overlooked and some may not even know the functionality exists. Knowing this information about Facebook, prepares us for what’s to come with Instagram. After all, Facebook, or Meta, owns both.
While as an entrepreneur, the chronological view excites me, I know the reality of it being used is questionable. I would love to know others can see the products and services I offer instead of hoping that Instagram finds my content worthy to share in the algorithm.
As a human being with a moral conscience, I have to scream, “C’mon Instagram, you CAN do better!” We all deserve better than having a computer pick what’s shown to us. Hopefully, lawmakers will recognize this band-aid quick fix for what it truly is and continue with making real changes to benefit us all.
Facebook’s targeting options for advertising are changing this month
(SOCIAL MEDIA) Do you market your business on Facebook? You need to know that their targeting options for ads are changing and what to do about it.
Meta is transforming Facebook’s ad campaigns beginning January 19th. Facebook, which has been infamously battling criticism regarding election ads on their platform, is revising its limited targeting ad campaigns. Per this Facebook blog post, these changes eliminate the ability to target users based on interactions with content related to health (e.g., “Lung cancer awareness”, “World Diabetes Day”), race and ethnicity, political affiliation, religious practices (e.g., “Catholic Church” and “Jewish holidays”) and sexual orientation (e.g., “same-sex marriage” and “LGBT culture”).
These changes go into effect on January 19, 2022. Facebook will no longer allow new ads to use these targeting tools after that date. By March 17, 2022, any existing ads using those targeting tools will no longer be allowed.
The VP of Ads and Business Product Marketing at Facebook, Graham Mudd, expressed the belief that personalized ad experiences are the best, but followed up by stating:
“[W]e want to better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers, and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available.”
To help soften the blow, Facebook is offering tips and examples for small businesses, non-profits, and advocacy groups to continue to reach their audiences that go beyond the broad targeting of gender and age.
These tips include creating different types of targeting such as Engagement Custom Audiences, Lookalike Audiences, Website Custom Audiences, Location Targeting, and Customer Lists from a Custom Audience.
Here’s the lowdown on how it will happen.
Per the Search Engine Journal, changes can be made to budget amounts or campaign names without impacting the targeting until March 17th. However, if you go to change the ad set level that will then cause changes at the audience level.
If you need to keep that particular ad to reuse, it may be best to edit the detailed targeting settings before March 17th in order to ensure you can make changes to it in the future.
I believe it was Heraclitus that declared change is constant. Knowing this, we can conclude other social platforms may follow suit and possibly adjust their targeting in the future as well.
Hate speech seemingly spewing on your Facebook? You’re not wrong
(SOCIAL MEDIA) Facebook (now Meta) employees estimate its AI tools only clean up 3%-5% of hate speech on the platform. Surprise, Surprise *eye roll*
As Facebook moves further toward Zuckerberg’s Metaverse, concerns about the efficiency with which the company addresses hate speech still remain, with employees recently estimating that only around 2% of offending materials are removed by Facebook’s AI screening tools.
According to Wall Street Journal, internal documents from Facebook show an alarming inability to detect hate speech, violent threats, depictions of graphic content, and other “sensitive” issues via their AI screening. This directly contradicts predictions made by the company in the past.
A “senior engineer” also admitted that, in addition to removing only around 2% of inappropriate material, the odds of that number reaching even a numerical majority is extremely unlikely: “Recent estimates suggest that unless there is a major change in strategy, it will be very difficult to improve this beyond 10-20% in the short-medium term.”
The reported efficacy of the AI in question would be laughable were the situation less dire. Reports ranging from AI confusing cockfights and car crashes to inaccurately identifying a car wash video as a first-person shooting are referenced in the internal documents, while far more sobering imagery–live-streamed shootings, viscerally graphic car wrecks, and open threats of violence against transgender children–went entirely unflagged.
Even the system in which the AI works is a source of doubt for employees. “When Facebook’s algorithms aren’t certain enough that content violates the rules to delete it, the platform shows that material to users less often—but the accounts that posted the material go unpunished,” reports Wall Street Journal.
AI has repeatedly been shown to struggle with bias as well. Large Language Models (LLMs)–machine-learning algorithms that inform things like search engine results and predictive text–have defaulted to racist or xenophobic rhetoric when subjected to search terms like “Muslim”, leading to ethical concerns about whether or not these tools are actually capable of resolving things like hate speech.
As a whole, Facebook employees’ doubts about the actual usefulness of AI in removing inappropriate material (and keeping underage users off of the platform) paint a grim portrait of the future of social media, especially as the Metaverse marches steadily forward in mainstream consumption.
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