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Link Love Defined



This may be a bit basic for some, but have to put it out there anyway because of a few requests I had this week.  After posting an article on Miamism called Choosing the right REALTOR to sell you home.
I did not get just one request, but several to re-post the article in its entirety.  Several agents from across the US asked if they could re-post the article on their sites.   I’ve never really been concerned with duplicate content issues because I know Google penalizes sites that do it constantly and openly, but I’m really not an SEO guru and it’s best for you to read this AG article by Jack Leblond:

Should you be worried about Duplicate Content?

My point is….. even if you don’t believe in Duplicate Content issues…. why would you just re-post someone else’s article?  Wouldn’t you be doing your readers a disservice by not providing your own voice to go along with a link?  Blogging, in my opinion, especially when you are a Realtor with a hyperlocal blog writing for a particular audience, is about putting your voice and personality out there for people to “know you”.  If you just re-post someone else’s writing, without providing at least commentary, you would be doing a disservice to your readers and ultimately to your blog and business.

So next time you see a great article that you think will also benefit your readers – instead of asking the author for permission to re-post the article – write your own article linking, quoting and using your own examples to strengthen the point.  You can even do that if you disagree with someone, as long as you always give credit where credit is due.  I am always honored when people like my content and link back to it (who doesn’t like link love?).

And while I’m at it – a good blogging strategy is to find local bloggers and link back to then every so often – it creates good camaraderie with locals who may ultimately also link back to you as a resource. (in addition to sharing your on-line influence and Social Capital).

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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  1. Elaine Reese

    May 18, 2009 at 9:26 pm

    You are so right. Re-posting shows an inability on the part of the re-poster to be able to write their own creative material or a lack of knowledge on the subject so they must rely on the knowledge of others. Lots of people on AR do it. Of course, there it’s an easy way to get the infamous points (DUH) without any effort.

    As you say, it’s best to add our own thoughts, experiences or knowledge, then link to the originator as a supporting opinion.

  2. Joe Loomer

    May 19, 2009 at 6:32 am

    Ines, as some one just recently diving head-first into the SEO/Blogging foray, I find articles like yours just what the doctor ordered.

    Simple, easy to read, not caught up in the terminology I don’t yet understand, with great tips. Hadn’t thought of the local angle that much, but there are tons of places I can turn to now that you’ve refocused some of my efforts – they don’t even have to be Real Estate sites!

    Navy Chief, Navy Pride

  3. Ines Hegedus-Garcia

    May 19, 2009 at 8:30 am

    Elaine – It’s not so much as “inability” as it is lack of imagination. Go back a few years to when we started in AR and were clueless – if that’s what’s being taught, it begins to sound like the norm. That whole “repost” option should be eliminated IMHO.

    Joe – so glad to be of help – not everyone is at the same level, so you will see a lot of different posts here on AG that talk to different people at whatever stage they are on their Social Media Efforts. As for hyperlocal, think of your audience and who your client is and write to them – it has been working for me for over 2 years.

  4. Jack Leblond

    May 19, 2009 at 2:33 pm

    Thanks for the love!

    I could not agree with you more. Your readers want your words. Even if you link to the other site, take a grade school flash back and do a “book review” of it on your site and tell your readers what you did/did not like about it – how it might affect them, why they should care ….. something, anything.

  5. Austin SMith -

    May 22, 2009 at 3:42 pm

    I agree with you Ines. I’m no SEO expert, but it seems to me that embedding a hyperlink in your own blog, linking back to the third-party post, would be most beneficial for all parties involved. As I understand it, re-posting (Duplicate Content) hurts the SEO of both websites, while embedding a hyperlink boosts the SEO of both sites due to the increase of like-minded keywords pointing in the same direction. Correct me if I’m wrong..

    I also agree w/your view of blogging. The whole point is to engage on a personal level, best achieved by using your own voice, nigh impossible by simply aggregating content. Keep fighting the good fight, Ines.

  6. ines

    May 22, 2009 at 4:30 pm

    Jack – thanks for explaining….a lot of us make assumptions about the implications of duplicate content – great to have an expert explain it in English.

    Austin – ABSOLUTELY! SEO benefits with links are much better, but even if you are not thinking of SEO, it makes total sense not to copy and paste. (thanks for the compliment)

  7. Missy Caulk

    May 22, 2009 at 7:33 pm

    Great advice, I agree it would be better to just link to the thought and make it local for your own area.

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Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.



facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

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Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.



Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.



impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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