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Link Love Defined



This may be a bit basic for some, but have to put it out there anyway because of a few requests I had this week.  After posting an article on Miamism called Choosing the right REALTOR to sell you home.
I did not get just one request, but several to re-post the article in its entirety.  Several agents from across the US asked if they could re-post the article on their sites.   I’ve never really been concerned with duplicate content issues because I know Google penalizes sites that do it constantly and openly, but I’m really not an SEO guru and it’s best for you to read this AG article by Jack Leblond:

Should you be worried about Duplicate Content?

My point is….. even if you don’t believe in Duplicate Content issues…. why would you just re-post someone else’s article?  Wouldn’t you be doing your readers a disservice by not providing your own voice to go along with a link?  Blogging, in my opinion, especially when you are a Realtor with a hyperlocal blog writing for a particular audience, is about putting your voice and personality out there for people to “know you”.  If you just re-post someone else’s writing, without providing at least commentary, you would be doing a disservice to your readers and ultimately to your blog and business.

So next time you see a great article that you think will also benefit your readers – instead of asking the author for permission to re-post the article – write your own article linking, quoting and using your own examples to strengthen the point.  You can even do that if you disagree with someone, as long as you always give credit where credit is due.  I am always honored when people like my content and link back to it (who doesn’t like link love?).

And while I’m at it – a good blogging strategy is to find local bloggers and link back to then every so often – it creates good camaraderie with locals who may ultimately also link back to you as a resource. (in addition to sharing your on-line influence and Social Capital).

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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  1. Elaine Reese

    May 18, 2009 at 9:26 pm

    You are so right. Re-posting shows an inability on the part of the re-poster to be able to write their own creative material or a lack of knowledge on the subject so they must rely on the knowledge of others. Lots of people on AR do it. Of course, there it’s an easy way to get the infamous points (DUH) without any effort.

    As you say, it’s best to add our own thoughts, experiences or knowledge, then link to the originator as a supporting opinion.

  2. Joe Loomer

    May 19, 2009 at 6:32 am

    Ines, as some one just recently diving head-first into the SEO/Blogging foray, I find articles like yours just what the doctor ordered.

    Simple, easy to read, not caught up in the terminology I don’t yet understand, with great tips. Hadn’t thought of the local angle that much, but there are tons of places I can turn to now that you’ve refocused some of my efforts – they don’t even have to be Real Estate sites!

    Navy Chief, Navy Pride

  3. Ines Hegedus-Garcia

    May 19, 2009 at 8:30 am

    Elaine – It’s not so much as “inability” as it is lack of imagination. Go back a few years to when we started in AR and were clueless – if that’s what’s being taught, it begins to sound like the norm. That whole “repost” option should be eliminated IMHO.

    Joe – so glad to be of help – not everyone is at the same level, so you will see a lot of different posts here on AG that talk to different people at whatever stage they are on their Social Media Efforts. As for hyperlocal, think of your audience and who your client is and write to them – it has been working for me for over 2 years.

  4. Jack Leblond

    May 19, 2009 at 2:33 pm

    Thanks for the love!

    I could not agree with you more. Your readers want your words. Even if you link to the other site, take a grade school flash back and do a “book review” of it on your site and tell your readers what you did/did not like about it – how it might affect them, why they should care ….. something, anything.

  5. Austin SMith -

    May 22, 2009 at 3:42 pm

    I agree with you Ines. I’m no SEO expert, but it seems to me that embedding a hyperlink in your own blog, linking back to the third-party post, would be most beneficial for all parties involved. As I understand it, re-posting (Duplicate Content) hurts the SEO of both websites, while embedding a hyperlink boosts the SEO of both sites due to the increase of like-minded keywords pointing in the same direction. Correct me if I’m wrong..

    I also agree w/your view of blogging. The whole point is to engage on a personal level, best achieved by using your own voice, nigh impossible by simply aggregating content. Keep fighting the good fight, Ines.

  6. ines

    May 22, 2009 at 4:30 pm

    Jack – thanks for explaining….a lot of us make assumptions about the implications of duplicate content – great to have an expert explain it in English.

    Austin – ABSOLUTELY! SEO benefits with links are much better, but even if you are not thinking of SEO, it makes total sense not to copy and paste. (thanks for the compliment)

  7. Missy Caulk

    May 22, 2009 at 7:33 pm

    Great advice, I agree it would be better to just link to the thought and make it local for your own area.

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Social Media

Zillow launches real estate brokerage after eons of swearing they wouldn’t

(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.



zillow group

Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.

Whoa, big huge yawn-inducing shocker, y’all.

We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).

Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.

Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.

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Social Media

We watched The Social Dilemma – here are some social media tips that stuck with us

(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.



Neon social media like heart with a 0

Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.

The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.

Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)

One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.

  1. Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
  2. Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
  3. Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
  4. Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
  5. Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
  6. Research the many extensions that remove these recommendations and help stop the collection of your data.

At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.

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Social Media

WeChat ban blocked by California judge, but for how long?

(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.



WeChat app icon on an iPhone screen

WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.

“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.

WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.

The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”

This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.

Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”

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