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LinkedIn’s digital business card converter for iPhone

LinkedIn’s CardMunch

In 2011, professional networking site, LinkedIn acquired CardMunch, an app that allows a user to take a photo of a business card which is then transcribed into usable contact information. Much like Google Googles can take a photo of an image, then search Google for like images or brand information, CardMunch can take a picture of a business phone and recognize the contact information.

In the last quarter of the year, LinkedIn launched an iPhone app using the CardMunch technology and the announcement was quickly buried as early adopter analysts criticized the app for not allowing contacts to be saved to their iPhone, rather converted the business card data into a LinkedIn connection.

That said, for the business professional who likes the idea of scanning a business card and being sent to a user’s LinkedIn profile, the CrunchMunch app is extremely useful, especially in a professional business networking setting like at a conference. Given that most LinkedIn users also feature their Facebook, Twitter, and blog links, it is an effective point of contact that can make understanding contact’s background easier.

The app has recently been sped up and the number of clicks reduced to three, and it now has flash support for iPhone 4 and 4S, allowing cards to be captured in low-light situations (like at a bar where so many networking events are held). The app allows users to take notes about the person who gave the business card, just like people write on the back of cards for later reference.

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We like the idea of having an extremely simple way of scanning cards in that have legitimate context that is quickly accessible. There is no word as to when CardMunch by LinkedIn will be available on Android devices.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. David Berkowitz

    January 18, 2012 at 6:11 pm

    Cardmunch is a great app for when you have someones business card. When people come into the office for a meeting, the first thing I do when they leave is scan their card and then shred it. If you ever run out of business card or dont have a card, Fetchly offers a free Digital Business Card that works via text message. Easy to use with anyone, anytime and doesnt require any apps to download

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