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New mobile IDX takes nontraditional, impressive route



Mobile IDX soon to be released

Although not yet announced, we have gotten the scoop on Diverse Solution’s new dsSearchAgent Mobile IDX which is in the final stages of getting “polished.”

The company has been beta testing the product recently, and we are most impressed at which route they chose in offering mobile IDX search to their clients.

Why you will be impressed

Rather than choose to develop a mobile app for the iTunes store, the Android Market, BlackBerry World and the like, Diverse Solutions opted for the nontraditional yet impressive route of offering web based mobile IDX search. What that means is that Realtors that have IDX through DS can offer mobile real estate search without forcing consumers to download an app, wait for the app to load, and remember to delete the app later when it clutters their device.

Diverse Solutions CEO Justin LaJoie told us that the search is designed for “more modern touch devices like IOS 4.0+ (iPhone, iPod, iPad), Android v2+ phones, Blackberry v6+ phones. Yes, it works on the iPad!”

For the less tech savvy of our readers, it should be noted that there is not a complicated procedure to make the standard IDX (as already offered on your site through DS) mobile, it is simply a line of javascript that is added to the page so that a smartphone or tablet will see the mobile version of the IDX.

LaJoie notes that “on pages where the our dsSearchAgent Mapping IDX or dsIDXpress WordPress IDX is already residing no additional javascript is needed to enable the mobile IDX.”

No clunky apps, it’s automatic

Now, when a mobile user does a Google search and ends up on one of your property details pages, the device will ask the user if they’d rather use the mobile version. No app to download, no learning curve, just an option to use a well designed, streamlined version of the IDX search that is branded at the top with your name and brokerage.

AG supporter Diverse Solutions has thought not only of the Realtor with branding opportunities, but of the consumer who ultimately has to be happy with the search. The design is slick, simple to understand and offers the features you’ve come to love in their IDX.

Full list of features:


  • full search experience in a mobile platform
  • controls are native to each device
  • tab for nearby listings
  • tab for listings near a specific address
  • favorites list
  • easy contact form access
  • clear calls to action
  • oversized buttons and inputs for mobile users
  • central home screen
  • login links on every page


  • auto complete textboxes
  • instant count of matching results
  • instant map results and sorting
  • scroll through 100 results with no re-loading
  • search input via sliders
  • search multiple data feeds at once
  • universal “wildcard” location box
  • view results in a list or on a map
  • instant results re-sorting
  • collapsible sections for easy input

Advanced filtering

  • foreclosure and short sale search
  • mls listing number search
  • open house search
  • radius search
  • street address search
  • WalkScore search

Location-based features

  • search near any street address
  • use GPS to see nearby listings
  • filter listings by radius

Buyer tools

  • saved favorites
  • recently viewed listings
  • favorites synced with website account

Click here to see the dsSearchAgent Mobile IDX test site.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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  1. Ben K

    July 7, 2011 at 1:25 pm

    Awesome! Since I'm a DS customer, I'm ecstatic and definitely looking forward to the mobile search feature.

    • Ricardo Bueno | Diverse Solutions

      July 7, 2011 at 1:37 pm

      Thanks Ben, we're pretty stoked too! I think it's going to bring everything together nicely so you can reach consumers who are accessing content from their mobile devices more and more.

  2. Roland Estrada

    July 7, 2011 at 3:12 pm

    This sound pretty impressive. This would be a great association benefit either free of subsidized – SoCalMLS take note.

    • Ricardo Bueno | Diverse Solutions

      July 8, 2011 at 4:25 pm

      Hi Roland,

      SoCalMLS offers a light version of our dsSearchAgent product as a member benefit already. We'll be doing some live-training with them in the coming weeks/months.

      I'm not sure how this will work into dsSearchAgent Mobile, but the two products integrate seamlessly so we're excited about the release and to be working with folks like SoCalMLS.

  3. Artur

    July 7, 2011 at 3:35 pm

    Welcome news for DS users. RealEstateWebmasters is also coming out with similar approach to the mobile search.

  4. Sam ingersoll

    July 8, 2011 at 7:57 am

    I like the dsidxpress wordpress plugin for seo value but haven't been a fan of the regular ds search because of its low forced lead capture registration rate. That said…having a mobile search rather than another app is fantastic and may be enough to bring me back as a regular customer.

    • Ricardo Bueno | Diverse Solutions

      July 8, 2011 at 4:28 pm

      Hi Sam,

      Hmm… I'm not sure what you mean here. Tons of our clients have been very successful with dsSearchAgent BECAUSE of it's forced registration feature. Maybe we're getting the products missed here?

      In any case, I'd love to show you some examples of how folks are making best use of either/or.

      As for the mobile search, what's neat is that the product will prompt any visitor coming from a mobile device to navigate the mobile optimized search on either dsIDXpress pages or dsSearchAgent.

      We're rolling out shortly… So check back and let me know if you have any questions!

  5. jarvisteam

    November 4, 2011 at 8:17 pm

    That's a nice puff piece but I wonder if users of mobile devices want to see listings on a browser vs an app. Id vote for an app. Mobile browsing just isn't there yet. Interested in seeing what features overcome this.

    Hoping that DS will upgrade their sales customer service on their next round. ;p

  6. speakingmytruth

    July 17, 2012 at 8:37 pm

    FORGET trying to get any support from Diverse Solutions. THEY ARE HORRIBLE! I called Sales and emailed them TWICE and they can’t even get a response!! NOT going to last in my opinion!!

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Social Media

Facebook releases Hotline as yet another Clubhouse competitor

(SOCIAL MEDIA) As yet another app emerges to try and take some of Clubhouse’s success, Facebook Hotline adds a slightly more formal video chat component to the game.



Woman forming hands into heart shape at laptop hosting live video chat, similar to Facebook's new app Hotline

Facebook is at it again and launching its own version of another app. This time, the company has launched Hotline, which looks like a cross between Instagram Live and Clubhouse.

Facebook’s Hotline is the company’s attempt at competing with Clubhouse, the audio-based social media app, which was released on iOS in March 2020. Earlier this year, The New York Times reported Facebook had already begun working on building its own version of the app. Erik Hazzard, who joined Facebook in 2017 after the company acquired his tbh app, is leading the project.

The app was created by the New Product Experimentation (NPE) Team, Facebook’s experimental development division, and it’s already in beta testing online. To access it, you can use the web-based application through the platform’s website to join the waitlist and “Host a Show”. However, you will need to sign in using your Twitter account to do so.

Unlike Clubhouse, Hotline lets users also chat through video and not just audio alone. The product is more like a formal Q&A and recording platform. Its features allow people to live stream and hold Q&A sessions with their audiences similar to Instagram Live. And, audience members can ask questions by using text or audio.

Also, what makes Hotline a little more formal than Clubhouse is that it automatically records conversations. According to TechCrunch, hosts receive both a video and audio recording of the event. With a guaranteed recording feature, the Q&A sessions will stray away from the casual vibes of Clubhouse.

The first person to host a Q&A live stream on Hotline is real-estate investor Nick Huber, who is the type of “expert” Facebook is hoping to attract to its platform.

“With Hotline, we’re hoping to understand how interactive, live multimedia Q&As can help people learn from experts in areas like professional skills, just as it helps those experts build their businesses,” a Facebook spokesperson told TechCrunch. “New Product Experimentation has been testing multimedia products like CatchUp, Venue, Collab, and BARS, and we’re encouraged to see the formats continue to help people connect and build community,” the spokesperson added.

According to a Reuters article, the app doesn’t have any audience size limits, hosts can remove questions they don’t want to answer, and Facebook is moderating inappropriate content during its early days.

An app for mobile devices isn’t available yet, but if you want to check it out, you can visit Hotline’s website.

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Social Media

Brace yourselves: Facebook has re-opened political advertising space

(SOCIAL MEDIA) After a break due to misinformation in the past election, Facebook is once again allowing political advertising slots on their platform – with some caveats.



Facebook open on phone in a wallet case, open for political advertising again.

After a months-long ban on political ads due to misinformation and other inappropriate behavior following the election in November, Facebook is planning to resume providing space for political advertising.

Starting on Thursday, March 4th, advertisers were able to buy spots for ads that comprise politics, what Facebook categorizes as “social issues”, and other potentially charged topics previously prohibited by the social media platform.

The history of the ban is complicated, and its existence was predicated on a profound distrust between political parties and mainstream news. In the wake of the 2016 election and illicit advertising activity that muddied the proverbial waters, Facebook had what some would view as a clear moral obligation to prevent similar sediment from clouding future elections.

Facebook delivered on that obligation by removing political advertising from their platform prior to Election Day, a decision that would stand fast in the tumultuous months to follow. And, while Facebook did temporarily suspend the ban in Georgia during the senate proceedings, political advertisements nevertheless remained absent from the platform in large until last week.

The removal of the ban does have some accompanying caveats—namely the identification process. Unlike before, advertisers will have to go to great lengths to confirm their identities prior to launching ads. Those ads will most likely also need to come from domestic agencies given Facebook’s diligent removal of foreign and malicious campaigns in the prior years.

The moral debate regarding social media advertising—particularly on Facebook—is a deeply nuanced and divided one. Some argue that, by removing political advertising across the board, Facebook has simply limited access for “good actors” and cleared the way for illegitimate claims.

Facebook’s response to this is simply that they didn’t understand fully the role ads would play in the electoral process, and that allowing those ads back will allow them to learn more going forward.

Either way, political advertising spots are now open on Facebook, and the overall public perception seems controversial enough to warrant keeping an eye on the progression of this decision. It wouldn’t be entirely unexpected for Facebook to revoke access to these advertisements again—or limit further their range and scope—in the coming months and years.

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?



Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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