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#OrangeJumpsuit : Will orange become the official color of the persecuted?

While ISIS uses social media to promote genocide, others use social media to raise awareness and promote love by commemorating the fallen through the #OrangeJumpsuit hashtag and by wearing orange.

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#OrangeJumpsuits

#OrangeJumpsuit

The rise of religious persecution

It was a cold day in Tripoli, Libya this February when 21 Egyptian Christians were captured, forced to wear orange jumpsuits, and marched on to a windy beach where they were all beheaded. The fear of these men must have been overwhelming with their hearts racing and stomachs turned, knowing their fate at the hands of terrorist group, ISIS. The mass beheading was said to be in revenge for “Muslim women persecuted by Coptic crusaders in Egypt.”

Reverend Patrick Mahoney, Director of the Christian Defense Coalition says that every five minutes, a Christian dies for their faith somewhere in the world, amounting to over 100,000 deaths every year. “Americans need to realize we are seeing a genocide the likes we have not seen in a generation.”

Wearing orange in response to the persecutions

In response to the massacre on that Tripoli beach, and to stand against the gaining momentum of ISIS executing Christians for their faith (most recently the 147 killed in Kenya, and this week the filmed murder of 30 Ethiopian Christians), Christians have been encouraged to wear orange and pray for the persecuted.

The campaign has spread beyond wearing orange to church on Sundays to wearing it any day to symbolize the orange jumpsuits worn by the 21 murdered on the beach (and now all Christians killed for their faith), and even to orange ribbons. Pope Francis has called attention to the persecution, and Father Frank Karwacki in Pennsylvania helped spark the wearing of orange by asking his congregation to wear the ribbons and dress in orange which has spread to other congregations and denominations across the globe.

But it’s not just Christians being called to wear orange, Karwacki has called upon other faiths, including Muslims, to discourage the persecution by wearing orange. The Church is continuing to give aid to Christian refugees in the Middle East and urges everyone to call on their lawmakers to provide further assistance.

The #OrangeJumpsuit hashtag takes off

Rev. Mahoney began the #OrangeJumpsuit hashtag, which has taken off on Twitter and Facebook, as people urge each other to acknowledge the crisis abroad, which many fear will successfully spread on to our own shores.

While not as viral as the gold/white/black/blue dress, it has gained some traction on Twitter. According to Topsy, tweets hit their high point of nearly 2K tweets on April 17th:

topsy orange jumpsuit

Further, a sampling of data from TweetReach reveals that the #OrangeJumpsuit hashtag has nearly 200K impressions on Twitter alone:

orangejumpsuit

We noticed, however, that many people don’t know the hashtag, so a more broad search using terms “orange” and “ISIS,” both referring to the wearing of orange, were more voluminous:

orangeisis

Further, there were several variations of the hashtag being used (for example, nearly 110K people have used #OrangeJumpsuits in the plural form rather than singular), so it is impossible to track the true reach of this movement.

Growth of the issue

Will orange become the official color rallying Christians and increasing awareness of persecutions abroad, or perhaps even the official color of all religious persecution worldwide? Just as pink became the official color of breast cancer, and purple is the color associated with Alzheimer’s, it appears that orange, the color worn by the men that were brutally murdered in Tripoli this winter, could forever commemorate their deaths and bring attention to this type of death internationally.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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Social Media

Instagram announces 3 home feed options, including chronological order

(SOCIAL MEDIA) Instagram is allowing users to choose how their home feed appears so they can tailor their own experience… and chronological is back!

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Instagram home feed options

Break out the bottle of champagne, because they are bringing back the chronological order in Instagram!

About time, right? Well, that’s not all. Per Protocol, Instagram has announced that they are rolling out three feed options in the first half of 2022. What?! Yes, you read that right.

3 New Feed View Options

  1. Home: This feed view should feel familiar because it’s the algorithm you already use. No changes to this view.
  1. Favorites: This feed view option presents a nice and tidy way to view creators, friends, and family of your choosing.
  1. Following: Last, but not least, is my favorite re-boot, the chronological view of every account that you follow.

Per Protocol, recent legal allegations have been made that Instagram and Facebook have been prioritizing content viewed as harmful in the algorithm and specifically in Instagram. Instagram is widely believed to be harmful to teens. Per the American Psychological Association, “Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety, and other problems”.  They have been under scrutiny by lawmakers and in response are posing the chronological feed as a solution.

However, this won’t fix everything. Even if the algorithm isn’t prioritizing harmful posts, those posts will still exist and if that account is followed it can still be seen. The other issue with this solution is the knowledge that unless Instagram lets you choose your default feed view, they could still cause the algorithm view to be the automatic view. Facebook doesn’t allow you to make the chronological feed your default view. This means you would need to choose that view every time. This bit of friction means there will be times it is overlooked and some may not even know the functionality exists. Knowing this information about Facebook, prepares us for what’s to come with Instagram. After all, Facebook, or Meta, owns both.

While as an entrepreneur, the chronological view excites me, I know the reality of it being used is questionable. I would love to know others can see the products and services I offer instead of hoping that Instagram finds my content worthy to share in the algorithm.

As a human being with a moral conscience, I have to scream, “C’mon Instagram, you CAN do better!” We all deserve better than having a computer pick what’s shown to us. Hopefully, lawmakers will recognize this band-aid quick fix for what it truly is and continue with making real changes to benefit us all.

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Facebook’s targeting options for advertising are changing this month

(SOCIAL MEDIA) Do you market your business on Facebook? You need to know that their targeting options for ads are changing and what to do about it.

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Laptop on lap open to Facebook page representing ad targeting.

Meta is transforming Facebook’s ad campaigns beginning January 19th. Facebook, which has been infamously battling criticism regarding election ads on their platform, is revising its limited targeting ad campaigns. Per this Facebook blog post, these changes eliminate the ability to target users based on interactions with content related to health (e.g., “Lung cancer awareness”, “World Diabetes Day”), race and ethnicity, political affiliation, religious practices (e.g., “Catholic Church” and “Jewish holidays”) and sexual orientation (e.g., “same-sex marriage” and “LGBT culture”).

These changes go into effect on January 19, 2022. Facebook will no longer allow new ads to use these targeting tools after that date. By March 17, 2022, any existing ads using those targeting tools will no longer be allowed.

The VP of Ads and Business Product Marketing at Facebook, Graham Mudd, expressed the belief that personalized ad experiences are the best, but followed up by stating:

“[W]e want to better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers, and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available.”

To help soften the blow, Facebook is offering tips and examples for small businesses, non-profits, and advocacy groups to continue to reach their audiences that go beyond the broad targeting of gender and age.

These tips include creating different types of targeting such as Engagement Custom Audiences, Lookalike Audiences, Website Custom Audiences, Location Targeting, and Customer Lists from a Custom Audience.

Here’s the lowdown on how it will happen.

Per the Search Engine Journal, changes can be made to budget amounts or campaign names without impacting the targeting until March 17th. However, if you go to change the ad set level that will then cause changes at the audience level.

If you need to keep that particular ad to reuse, it may be best to edit the detailed targeting settings before March 17th in order to ensure you can make changes to it in the future.

I believe it was Heraclitus that declared change is constant. Knowing this, we can conclude other social platforms may follow suit and possibly adjust their targeting in the future as well.

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Hate speech seemingly spewing on your Facebook? You’re not wrong

(SOCIAL MEDIA) Facebook (now Meta) employees estimate its AI tools only clean up 3%-5% of hate speech on the platform. Surprise, Surprise *eye roll*

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Facebook being crossed out by a stylus on a mobile device for hate speech.

As Facebook moves further toward Zuckerberg’s Metaverse, concerns about the efficiency with which the company addresses hate speech still remain, with employees recently estimating that only around 2% of offending materials are removed by Facebook’s AI screening tools.

According to Wall Street Journal, internal documents from Facebook show an alarming inability to detect hate speech, violent threats, depictions of graphic content, and other “sensitive” issues via their AI screening. This directly contradicts predictions made by the company in the past.

A “senior engineer” also admitted that, in addition to removing only around 2% of inappropriate material, the odds of that number reaching even a numerical majority is extremely unlikely: “Recent estimates suggest that unless there is a major change in strategy, it will be very difficult to improve this beyond 10-20% in the short-medium term.”

The reported efficacy of the AI in question would be laughable were the situation less dire. Reports ranging from AI confusing cockfights and car crashes to inaccurately identifying a car wash video as a first-person shooting are referenced in the internal documents, while far more sobering imagery–live-streamed shootings, viscerally graphic car wrecks, and open threats of violence against transgender children–went entirely unflagged.

Even the system in which the AI works is a source of doubt for employees. “When Facebook’s algorithms aren’t certain enough that content violates the rules to delete it, the platform shows that material to users less often—but the accounts that posted the material go unpunished,” reports Wall Street Journal.

AI has repeatedly been shown to struggle with bias as well. Large Language Models (LLMs)–machine-learning algorithms that inform things like search engine results and predictive text–have defaulted to racist or xenophobic rhetoric when subjected to search terms like “Muslim”, leading to ethical concerns about whether or not these tools are actually capable of resolving things like hate speech.

As a whole, Facebook employees’ doubts about the actual usefulness of AI in removing inappropriate material (and keeping underage users off of the platform) paint a grim portrait of the future of social media, especially as the Metaverse marches steadily forward in mainstream consumption.

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