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Ben Martin, Va Assn of REALTORS
October 2, 2008 at 5:31 pm
According to CREST’s most recent survey, so few RE bloggers are using PPC (less than 10%), it stands to reason that there’s vast untapped potential out there.
Kim Wood
October 2, 2008 at 5:33 pm
Way to use another resource while waiting for Google to get you back and coming, Kelley! I have not ventured into even really thinking about Adwords, but as always – know that AgentGenius is a good resource to look with people like you writing here !!!
Lisa Sanderson
October 2, 2008 at 5:40 pm
I know nothing about AdWords and look forward to you learnin’ me. Thanks for sharing your secrets! And, uh, hurry up with the next article. Pls.
Jay Thompson
October 2, 2008 at 5:53 pm
Kelley, I’m not sure where PPC got to be a four-letter word. As you mention, it is *fantastic* for “split testing” and identifying key words/phrases.
And there is nothing wrong, at all, with using it as a main traffic source. It becomes problematic if it is the only way you drive traffic to your site. Problematic in that the moment you shut it off, your traffic stops. The nice thing about organic search is it sticks around despite your budget.
PPC can also be very expensive for certain key words. But used right, with good landing pages and the right terms, it can drive very focused traffic.
Really looking forward to learning more about it as I am definitely weak in this area. Curious as to what led to the banishment too if you’re willing to share, or if you know.
Paula Henry
October 2, 2008 at 6:38 pm
Kelley – I use PPC, strictly in relation to driving traffic to my Property Search. I find the use of different landing pages interesting, since I have often wondered if asking for the phone number makes a difference in whether people are willing to sign up.
Looking forward to more info on this topic.
Jason Sandquist
October 2, 2008 at 6:50 pm
I had a landing web page through a certain website provider, not going to name names or anything but was screwed royally. They wanted so much $$$ and promised to deliver so many leads. They had it set up on a per month fee. Well the a-holes blew my budget within the first week and it brought nothing. I sound mad about it but it is water under the bridge.
Definitely will try it again, no way a bad thing and a great tool. Looking for the great advice for the DIY people, I can have more control over it.
Matt Stigliano
October 2, 2008 at 7:33 pm
Kelley – Can’t wait for this thread of posts! I’ve looked into Google a few times, just poking about and seeing what was there, but never really got too into it. Interested to see where you lead us and what advice you’ve got from being the guinea pig to forge ahead.
Jason – I got a call for the same idea (maybe same company) – they wanted a lot of cash on a monthly basis. My question to them…how do I know the “leads” aren’t generated by your staff and its not just you clicking through? He stuttered when answering that one. I hung up.
Vicki Moore
October 2, 2008 at 8:43 pm
I’m glad I’m not the only one doesn’t know how to use PPC. Bring it on, woman!
Mariana Wagner
October 2, 2008 at 9:07 pm
HouseChick … Will you reference “wiffle bats” in your series?
Jack Leblond
October 2, 2008 at 9:10 pm
PPC is a great tool for generating traffic while working on your organic rankings, and for doing testing. Oddly enough, many people think then when you reach the first page in the listings you should drop your PPC. Actually, some studies have shown that PPC combined with strong organic rankings increases the click-though of the organic listing by about 60%.
Mark Eckenrode
October 2, 2008 at 10:17 pm
woot! ppc is a marketer’s dream for so many different reasons. can not wait for what you got to share.
Ruthmarie Hicks
October 3, 2008 at 12:41 am
I think it can be useful – HOWEVER, you can’t let yourself get addicted. I know someone who is paying over $600 a month on PPC. That’s nuts – Sure he’s at the top of the search engines, but his organic search results have been stagnant for a couple of years.
Tim Baur
October 3, 2008 at 5:45 am
PPC is great but you have to have many systems in place to be profitable. It’s all about ROI. For every dollar we spend the return is $10 and there is definitely room for improvement……looking forward to hearing more of your ideas Kelley.
Julie Anne
October 3, 2008 at 8:46 am
I am up in the air about it. I used ppc and had great traffic, but poor quality leads. I think I need to redifine the key words as you say. My website is producing more and more leads as we work on it, but a little boost would be great about now.
Missy Caulk
October 3, 2008 at 1:40 pm
Kelly, I use it too so will probably do some piggy backing off this post. I was at a meeting this week at the Chamber. One of my past clients spoke from Google. He said, and I have done of flip on it on youtube and AR.
70% more people click organic
30% Pay per click
Conversion rate is much higher even with 30% clicking.
It works and I am doing good in a terrible MI economy, and market. I think most people are just afraid of what they don’t understand. IMHO