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Powered By MadMimi- Magically Delicious Simplicity



Now with 7 Whole Grains

I must say, if you aren’t sending newsletters to your clients or readers of your local blogs because you just aren’t that savvy… then you haven’t tried Mad Mimi.

As someone who has used several of the popular brands for email distribution, I’ve often been left wishing for more, and often beggingfor less. Complicated navigation, destructive timeouts when idle, and unbelievably hard to use features- the learning curve just seems ridiculously high for the price. I’ve often felt as if they create complicated systems to leave you shelling out cash for help… seriously.

Not at Mad Mimi

I simply logged in, uploaded my list, created my banner, and off I was. I set up the Ag newsletter in a matter of an hour for the first one and less than 20 minutes on the second. You spend more time researching and collecting content than actually constructing an email.

What About the Price?

I have nothing to say about the price because the entire point of Mad Mimi is to not only simplify your email campaigns, but also to dramatically reduce the insane costs of email campaigning. It virtually costs you peanuts to communicate with your audience.

But since you’re curious, you can send 100 emails a month for free, 5,000 emails at $12.00 a month, all the way up to the gold unlimited at only $199 a month- with no monthly contracts! Like I said, there’s a size to fit all and a price for any budget that leaves you wondering how they pay the bills!


The canvas is complete with editors for text, a simple upload feature for images as well as drag and drop editing. Changing, switching, and adjusting is simple, as well as cloning of your campaign to simplify distribution to new subscribers of your blog. Mad Mimi also comes complete with a new subscriber widget that fits anywhere into your blog or website.


How about throwing away the phone and clicking the ‘chat’ button in the top right corner during business hours where you will typically find Dean ready willing and able to come to your rescue- sometimes I just stop by to say hi, that’s how accessible they are…. seriously! Just tell ’em Agent Genius sent you!

Try Mad Mimi

Like I said, the entire point of Mad Mimi is to break down the walls around email campaigning, and I believe wholeheartedly that they’ve done exactly that. So give it a whirl and be sure to add us to your newsletter even with your local blogs- we’ll feature the best right here on the G.

Wait! What About a Tutorial?

You bet! But you’re going to have to sign up for our newsletter to get it and our other tutorials, reviews, sneak peaks, and special offers to G-Letter Readers! It’s easy, just check the sidebar!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Jeannette Neerpat

    August 3, 2008 at 1:26 am

    I think this is so cool, just checked it out and signed up. I have been looking for something like this.

  2. Dale Chumbley

    August 3, 2008 at 3:18 am

    Always having to break out the calculator for those math problems… lol

    Seriously, I’m reading this cool new AG newsletter in my Inbox. I then run over to my Google Reader and find a new post talking about this nifty little website called MadMimi. Hmmm… Go back to look at newsletter again. Hey, this is from MadMimi. I’m not always the quickest tool in the shed but certainly know how to listen!

    Currently signing up and checking this thing out. As always, thank you AG crew for just being awesome!

  3. Eric Blackwell

    August 3, 2008 at 8:46 am

    Great find, Benn.

    This one looks like something good for agents to do and it looks simple…



  4. Benn Rosales

    August 3, 2008 at 9:28 am

    Awesome and Outstanding, both at the same time! If I can help either of you,let me know.

    and thanks Eric!

  5. Brad Nix

    August 3, 2008 at 10:10 am

    It’s hard to beat iContact’s ability to import RSS feeds to auto-generate email newsletters. I do like MadMimi’s simplicity!

  6. Jeff Bernheisel

    August 3, 2008 at 10:13 am

    I’ve been waiting patiently for this review for a couple weeks now…

    Everything looks so much more attractive compared to what I’ve been using for the last 2 years, I guess I’ll just have to give it a shot and see. Thanks for the review!


  7. Benn Rosales

    August 3, 2008 at 10:15 am

    Hi Brad, sure, to you and I, that’s a neat thing to have- but to an agent who is not tech savvy, that is a bunch of blah blah blah. Breaking down the bar to entry is the job at hand, and Her Madness does that for the beginner and even someone on a higher level, not only in price, but function. You’ll note in my review I said begging for less, and I really think that at times, less really is more…

    I’m adding the rss options to my wish list with Mimi (although I know they’re reading, Hi Gary!) along with something else that I think is missing- spell check? Oversight? Unnecessary?

  8. Benn Rosales

    August 3, 2008 at 10:19 am

    Jeff, thanks for your patience, generally, when I review something it cranks right out that same day, but July really kicked us in the teeth and we’re still recovering!

    I hope you like it, and feel free to drop us some feedback!

  9. Holly White

    August 3, 2008 at 11:04 am

    The price is right and it’s simple. I’m in! Thanks for this great find Benn!

  10. Daniel Rothamel, The Real Estate Zebra

    August 5, 2008 at 11:27 am

    Talk about timing. I was just trying, TODAY, to remember what that cool email marketing service that you mentioned before was called. Then, I troll through my RSS reader, and POW!

    Good stuff.

  11. Holli Boyd

    September 27, 2008 at 12:21 pm

    Just signed up and sent 2 newsletters – so sweet and easy! Thanks for recommending so many great products for agents to use!

  12. Grant in Nashville

    January 22, 2010 at 1:33 am

    I actually use Mad Mimi with my auction business and the email stat tracks are awesome. I only wish that their flyer design tool was a little more fancy.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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