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Powered By MadMimi- Magically Delicious Simplicity



Now with 7 Whole Grains

I must say, if you aren’t sending newsletters to your clients or readers of your local blogs because you just aren’t that savvy… then you haven’t tried Mad Mimi.

As someone who has used several of the popular brands for email distribution, I’ve often been left wishing for more, and often beggingfor less. Complicated navigation, destructive timeouts when idle, and unbelievably hard to use features- the learning curve just seems ridiculously high for the price. I’ve often felt as if they create complicated systems to leave you shelling out cash for help… seriously.

Not at Mad Mimi

I simply logged in, uploaded my list, created my banner, and off I was. I set up the Ag newsletter in a matter of an hour for the first one and less than 20 minutes on the second. You spend more time researching and collecting content than actually constructing an email.

What About the Price?

I have nothing to say about the price because the entire point of Mad Mimi is to not only simplify your email campaigns, but also to dramatically reduce the insane costs of email campaigning. It virtually costs you peanuts to communicate with your audience.

But since you’re curious, you can send 100 emails a month for free, 5,000 emails at $12.00 a month, all the way up to the gold unlimited at only $199 a month- with no monthly contracts! Like I said, there’s a size to fit all and a price for any budget that leaves you wondering how they pay the bills!


The canvas is complete with editors for text, a simple upload feature for images as well as drag and drop editing. Changing, switching, and adjusting is simple, as well as cloning of your campaign to simplify distribution to new subscribers of your blog. Mad Mimi also comes complete with a new subscriber widget that fits anywhere into your blog or website.


How about throwing away the phone and clicking the ‘chat’ button in the top right corner during business hours where you will typically find Dean ready willing and able to come to your rescue- sometimes I just stop by to say hi, that’s how accessible they are…. seriously! Just tell ’em Agent Genius sent you!

Try Mad Mimi

Like I said, the entire point of Mad Mimi is to break down the walls around email campaigning, and I believe wholeheartedly that they’ve done exactly that. So give it a whirl and be sure to add us to your newsletter even with your local blogs- we’ll feature the best right here on the G.

Wait! What About a Tutorial?

You bet! But you’re going to have to sign up for our newsletter to get it and our other tutorials, reviews, sneak peaks, and special offers to G-Letter Readers! It’s easy, just check the sidebar!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Jeannette Neerpat

    August 3, 2008 at 1:26 am

    I think this is so cool, just checked it out and signed up. I have been looking for something like this.

  2. Dale Chumbley

    August 3, 2008 at 3:18 am

    Always having to break out the calculator for those math problems… lol

    Seriously, I’m reading this cool new AG newsletter in my Inbox. I then run over to my Google Reader and find a new post talking about this nifty little website called MadMimi. Hmmm… Go back to look at newsletter again. Hey, this is from MadMimi. I’m not always the quickest tool in the shed but certainly know how to listen!

    Currently signing up and checking this thing out. As always, thank you AG crew for just being awesome!

  3. Eric Blackwell

    August 3, 2008 at 8:46 am

    Great find, Benn.

    This one looks like something good for agents to do and it looks simple…



  4. Benn Rosales

    August 3, 2008 at 9:28 am

    Awesome and Outstanding, both at the same time! If I can help either of you,let me know.

    and thanks Eric!

  5. Brad Nix

    August 3, 2008 at 10:10 am

    It’s hard to beat iContact’s ability to import RSS feeds to auto-generate email newsletters. I do like MadMimi’s simplicity!

  6. Jeff Bernheisel

    August 3, 2008 at 10:13 am

    I’ve been waiting patiently for this review for a couple weeks now…

    Everything looks so much more attractive compared to what I’ve been using for the last 2 years, I guess I’ll just have to give it a shot and see. Thanks for the review!


  7. Benn Rosales

    August 3, 2008 at 10:15 am

    Hi Brad, sure, to you and I, that’s a neat thing to have- but to an agent who is not tech savvy, that is a bunch of blah blah blah. Breaking down the bar to entry is the job at hand, and Her Madness does that for the beginner and even someone on a higher level, not only in price, but function. You’ll note in my review I said begging for less, and I really think that at times, less really is more…

    I’m adding the rss options to my wish list with Mimi (although I know they’re reading, Hi Gary!) along with something else that I think is missing- spell check? Oversight? Unnecessary?

  8. Benn Rosales

    August 3, 2008 at 10:19 am

    Jeff, thanks for your patience, generally, when I review something it cranks right out that same day, but July really kicked us in the teeth and we’re still recovering!

    I hope you like it, and feel free to drop us some feedback!

  9. Holly White

    August 3, 2008 at 11:04 am

    The price is right and it’s simple. I’m in! Thanks for this great find Benn!

  10. Daniel Rothamel, The Real Estate Zebra

    August 5, 2008 at 11:27 am

    Talk about timing. I was just trying, TODAY, to remember what that cool email marketing service that you mentioned before was called. Then, I troll through my RSS reader, and POW!

    Good stuff.

  11. Holli Boyd

    September 27, 2008 at 12:21 pm

    Just signed up and sent 2 newsletters – so sweet and easy! Thanks for recommending so many great products for agents to use!

  12. Grant in Nashville

    January 22, 2010 at 1:33 am

    I actually use Mad Mimi with my auction business and the email stat tracks are awesome. I only wish that their flyer design tool was a little more fancy.

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Social Media

This non-judgmental app can help you switch to a plant-based diet

(SOCIAL MEDIA) There are many reasons people choose plant-based diets. If you’re looking to try it out, this app helps you stay on track.



No Meat Today, a judgement-free plant-based diet tracking app.

The interest in plant-based proteins continues to grow. Healthline suggests that Americans are shifting toward plant-based meat substitutes because of shortages in the grocery store due to the pandemic, but there are many reasons to make the switch.

Plant-based proteins are considered more sustainable than traditional meat. Nutritionally, plant-based meat alternatives are often healthier. Regardless of the reason, if you’re one of the many Americans who are changing your diet, there’s a new app that can help you stay on track without making you feel judged if or when you do eat meat.

Your companion to eating less meat

No Meat Today is an app available in the App Store. You can get on a waitlist in Google Play. It’s a fun app that asks you, “Did you eat meat today?” You can even define what meat means to you, red meat, fish and seafood, poultry, eggs and/or dairy. As you eat less meat, your “planet” attracts cows. The design is simple, “don’t eat meat, get a cow.” If you eat too much meat, your cows go away. There’s no judgement if you lose a cow.

The creator, Arnaud Joubay says, “I’m not here to tell anyone what they should do, only to offer a friendly app to those who want to do the same.” It’s recommended to look back at your history to decide whether you want to eat meat or not.


The app was just released earlier this year. Most of its features are free, but you can pay $4.99 for all the features for one year. There have been some very cute cows released for special days. In the App Store, reviews are positive, but the caveat is that the creator asks you to contact him first if you if your review isn’t 5-stars. It’s a cute app that can motivate you to eat less meat.

Here’s the link to the product page.

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Social Media

Twitter insights to engage more customers this holiday season

(SOCIAL MEDIA) Twitter wants to help you prep your marketing for the first COVID holiday season by sharing findings on what customers care about.



Man on laptop open to Twitter, considering his holiday shopping with Christmas tree behind him.

The year 2020 has been a year like no other. None of us expected to be confined to the inside of our homes, but here we are. And now, more than ever, the holiday season is something most of us are looking forward to, even if we have to spend it apart. And social media like Twitter will be a key part of that.

So, to get a sense of what consumers expect this holiday season, Twitter UK has shared some insights to help brands better strategize on their holiday campaigns. Twitter’s official partner, Brandwatch, analyzed tweets from March to September to find out “people’s opinions and biggest concerns.” Here are Twitter’s findings.

Compared to previous years, people have already started asking for and have begun giving gift ideas and recommendations to each other. According to the data, mentions of Christmas started to increase in March. Between March 1 and September 30, there was a 10% increase in mentions compared to last year. So, brands should definitely start kicking off their marketing campaigns sooner than later.

The pandemic has undoubtedly influenced how we spend our money and has altered how we are able to have family time. According to the Brandwatch Twitter data, 59k people are discussing how family gatherings will be impacted by it. So, brands should be mindful of this, and incorporate messaging that reaches out to everyone. Messaging that makes family and friends feel connected, even if they are spending the holidays alone.

Another thing to consider is combining your efforts with local businesses. Making purchases from small and independent businesses is something that has been heavily highlighted since the beginning of the pandemic. With Christmas drawing near, this couldn’t be more important in people’s minds. Twitter has seen a substantial jump in people saying they will be holiday shopping locally. By partnering with a local business, both small and large companies can benefit from sales.

Also, health and safety were and still are at the top of everyone’s minds. A lot of people on Twitter are saying they will do all their shopping early. This will help them avoid the large crowds of last-minute shoppers.

As a result, companies should start preparing themselves to receive early shoppers. Part of preparing is making sure all health and safety measures are in place. Brands should follow all CDC guidelines and make sure they continue to be transparent with customers. Sending out a simple safety message through social media or email will go a long way.

These insights from Twitter are specific to the UK, but should still be considered. No one knew we’d still be where we are now. However, the holiday season is still something people are excited about. And, brands can take these insights to help maximize sales.

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Social Media

10 Snapchat Ad tips to increase engagement for holiday shopping season

(SOCIAL MEDIA) As holiday shopping draws near, Snapchat offers helpful tips to help business owners make use of their advertising and branding tools.



Woman holding phone open to Snapchat chat window, casually dressed with journal and coffee nearby.

The holidays are basically here, and Snapchat wants to make sure you get the most out of your Snap promotions. The company recently released its “Snapchat Ads Best Practices: 10 Tips to Help Increase Ad Engagement” post. With these pointers and advertising best practices, Snap hopes to help companies “build visually appealing ads that drive quality engagement and high return on investment for your business.”

So, let’s get into the tips!

1. Choose the right ad format for your goals
With a lot of advertising options, Snap says you need to select the right ad type that will better align with and help you meet your business goals.

2. Showcase your product front and center in your ad creative
Displaying a fullscreen video or image of your product will encourage a viewer to want to engage more. As a result, it is good to include a ‘hero’ message at the beginning that has all relevant information, such as offers and specials.

For eCommerce purposes, products should be featured “front and center to drive purchase intent.” For apps and games, include the app’s UI, features, and benefits in the ad. Meanwhile, local businesses should highlight the services or products their business specializes in.

And, always remember to make sure your creative meets Snapchat’s ad specs so your ad can be displayed flawlessly.

3. Make your ads feel native to Snapchat
No one likes intrusive ads that scream at your face telling you to buy a certain product or service. To prevent this from happening, Snap says your ads should “mirror the bite-sized and linear storytelling of Snaps” already on the platform. These non-intrusive ads should be kept short at around 5-6 seconds. And, Snap says these more “conversational ads” get viewed more fully than polished ads do.

4. Drive urgency with relevant messaging
Don’t overcomplicate the message. This will just get people to swipe away. Instead, make sure relevant information is at the beginning and is easy to understand. Placing your messaging within the first 2 seconds is preferable.

5. Design for sound on
Despite what you might think, silence isn’t better. Snap says that about 64% of Snapchat ads have the sound turned on. And, an effective way of including sound in your creative is by using a customer testimonial. Spoken testimonials help viewers understand and better relate to the brand or product.

6. Link your ads properly
Make sure users are being directed to where you want them to go. You don’t want them clicking on a broken link. Or worse, someone else’s content. The right link is crucial for impressions and conversions. Here are Snap’s recommended “attachment types depending on advertiser goal.”

  • Drive online sales by using Web View Attachments. These pages instantly load for the user and are available in Snap Ads, Story Ads, and Lenses.
  • Drive app installs by using App Install Attachments. Snapchatters will be able to swipe and download your app. Using ‘Install Now’ or ‘Download’ as a CTA, Snap says you will have strong conversion rates.
  • Drive app engagement/app visits by using Deep Links. These links will bring existing users back to your app. At the same time, any new users will be directed to the app store to install the app. Deep Links can be added to Single Image or Video ads, Story Ads, and Lenses.

7. Test ad creative and try new ad formats
Testing something is a pretty good idea when it comes to anything. Snap emphasizes this, and says testing can give you “insight into what content resonates most with your target audience.” They recommended testing your ad creative for about 2-4 weeks using different formats. After you’ve gathered enough information, you can determine the winning format that is best for you.

8. Use goal-based bidding to bid towards your desired action

  • Goal-based bidding “allows you to optimize towards a specific action that a Snapchatter is most likely to take, such as installing your app, watching a video, or completing a purchase.”
  • Snap has several bidding strategies, and it recommends using Target Cost Bidding.

9. Broaden your targeting
After you’ve been running your ads for at least a couple of weeks, Snap says to consider broadening your target audience. Snapchat has several different targeting options. Some of the categories you can expand on are geo, gender, age ranges, and languages. Expanding your audience will allow you to get more impressions.

10. Understand your audience reach to optimize
Finally, make use of Snap’s Audience Insights. These insights provide Snapchat with data like demographics, interests, locations, and devices overview. By knowing this information, you can better understand your audience and create content that is tailored to them. Content that will ultimately maximize your advertising efforts.

Overall, Snapchat understands that “mobile advertising is a key component to any digital marketing strategy.” By offering us these tips, they are reminding us of some things we already know, and telling us how they can help us achieve our advertising goals.

With the holidays around the corner, Snapchat says they can help you reach a large and engaged audience for just $5 a day with their offerings. So, what do you think of Snapchat’s tips?

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