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Real estate niche marketing online – for beginners

Seek and ye shall find it, on the internet and more specifically on Twitter. I have, in the past, discussed how you can find and follow the people you already know on Twitter and even how to find people that live near you to follow. Today let us discuss niche marketing.

(Sidebar, if it is quiche and niche how come it isn’t cliche instead of clee-shay?)

Nice Niche!

Something we hear about in real estate all the time is that you can’t be all things to all people and garner success. Well, I can, but most people can’t (taking tongue out of cheek now). I think that this advice is sound and have made a concerted effort to focus my attentions to residential listings in my target area and first time home-buyers. Perhaps you are the Condo Queen or a Historic homes specialist…how do you find people who share your specific market interest?

#1- We discussed this search venue from a geographical point of view in the past, but it can be used to search ANYTHING on Twitter.

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#2- Hashtags.
Find em, use em, invent em, engage people who use em. Keep search columns open for key hashtags that have to do with your niche.

#3- Shout it out!
Blog about your specialties from the consumers point of view, share your specialties on Twitter and Facebook and Linkedin, etc. Be sure that people know that you have a passion for being a specialist in your niche.

#4- Join in a Twitter Chat.
There are loads of scheduled chats on a variety of subjects each week. If there isn’t one about your niche already, then create it and add it to this handy twitter chat schedule.

#5- Share lots of content.
Good content, of course. Think simply. Is there a photo that you could easily snap and create a photo blog entry? Did a funny thing happen that relates to your niche? Is there a local event that ties in? Share, share, share.

How are you finding and engaging with your target market? Take my advice and share, share, share with us!

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Written By

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.



  1. Michael LaPeter

    November 10, 2010 at 2:07 pm

    Another effective way I’ve seen to promote niche content on your blog is to also post something to ActiveRain, they have a ton of google juice and it can quickly get your local post to the top of search results.

  2. anthonyebright

    November 10, 2010 at 2:19 pm

    I would love to see more twitter activity in my area, but it hasn’t taken hold in Sonoma County, California. Any suggestions on how to get more interest with this wonderful tool?

    • Morriss Partee

      November 11, 2010 at 10:08 am

      @Anthony There are plenty of twitterers in Sonoma County if you know where to look. Here’s a start:

      Here’s another way to find Sonoma County tweeps:

      Via the preceding results page, you can tap into dozens of lists of Sonoma County twitterers. You yourself are actually on a couple of these lists: and

      Once you tap into the people on these lists, you can see what other Sonoma County lists they are on, and follow the people on *those* lists. Using these methods you should easily be able to connect with a couple thousand people in Sonoma County. After all, you are in the wine region north of silicon valley. With enough perseverance I would think you’d be able to find 10,000 or so folks in your geographic area. Happy tweeting!

    • Lesley Lambert

      November 11, 2010 at 10:26 am

      Great info Morriss, thank you!

      Anthony, in addition to these great tips, it is important to remember that this isn’t a quantity issue. If there are 100 people on twitter in your area and you are able to make friends with them and create a relationship then it has worked.

  3. Kelsey Teel

    November 10, 2010 at 8:30 pm

    Good advice, Lesley. I recently read a compilation of 10 case studies on Twitter, and your to-do list supports their success stories! Great job. 🙂

  4. New Social Media

    November 11, 2010 at 11:15 am

    Great tips – I think when people are new to an environment, they are shy about jumping in – I know I was. If people, new to Twitter, follow your advice and observe for a bit they’ll feel more comfortable about jumping in.

    Thanks – Theresa

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