Reddit often gets a bad rap in the media for being a cesspool of offensive language and breeding grounds for extreme, harmful ideas. This is due in part to the company’s refusal to mediate or ban hate speech.
In fact, Reddit CEO Steve Huffman recently stated that it’s not possible for the company to moderate hate speech. Huffman noted that since hate speech can be “difficult to define,” enforcing a ban would be “a nearly impossible precedent to uphold.”
As lazy as that may sound, anyone who has operated massive online groups (as we do) knows this to be unfortunate but true.
Currently, Reddit policy prohibits “content that encourages, glorifies, incites, or calls for violence or physical harm against an individual or a group of people […or] that glorifies or encourages the abuse of animals.”
Just about anything else is fair game. Sure, subreddit forums have been shut down in the past, but typically as the result of public pressure. Back in 2015, several subreddits were removed, including ones focused on mocking overweight people, transgender folks, and people of color.
However, other equally offensive subreddits didn’t get the axe. Reddit’s logic was that the company received complaints that the now retired subreddits were harassing others on and offline. Offensive posts are permitted, actual harassment is not.
Huffman previously stated, “On Reddit, the way in which we think about speech is to separate behavior from beliefs.” So posting something horribly racist won’t get flagged unless there’s evidence that users crossed the line from free speech to harassing behavior.
Drawing the line between harassment and controversial conversation is where things get tricky for moderators.
Other social media sites like Facebook, Instagram, and Twitter at least make an attempt, though. So what’s holding Reddit back?
Well, for one, moderating hate speech isn’t a clear cut task.
Right now, AI can’t fully take the reins because to truly put a stop to hate speech, there must be an understanding of both language and intent.
Since current AI isn’t quite there yet, Facebook currently employs actual people for the daunting task. The company mostly relies on overseas contractors, which can get pretty expensive (and can lack understanding of cultural contexts).
Users post millions of comments to Reddit per day, and paying real humans to sift through every potentially offensive or harassing post could break the bank.
Most agree that cost isn’t a relevant excuse, though, so Facebook is looking into buying and developing software specializing in natural language processing as an alternative solution. But right now, Reddit does not seem likely to follow in Facebook’s footsteps.
While Facebook sees itself as a place where users should feel safe and comfortable, Reddit’s stance is that all views are welcome, even potentially offensive and hateful ones.
This April in an AMA (Ask Me Anything) a user straight up asked if obvious racism and slurs are against Reddit’s rules.
Huffman responded in part, “the best defense against racism and other repugnant views both on Reddit and in the world, is instead of trying to control what people can and cannot say through rules, is to repudiate these views in a free conversation.”
So essentially, although racism is “not welcome,” it’s also not likely to be banned unless there is associated unacceptable behavior as well.
It’s worth noting that while Reddit as a whole does not remove most hate speech, each subreddit has its own set of rules that may dictate stricter rules. The site essentially operates as an online democracy, with each subreddit “state” afforded the autonomy to enforce differing standards.
Enforcement comes down to moderators, and although some content is clearly hateful, other posts can fall into grey area.
Researches at Berkeley partnered with the Anti-Defamation League recently partnered up to create The Online Hate Index project, an AI program that identifies hate speech. While the program was surprisingly accurate in identifying hate speech, determining intensity of statements was difficult.
Plus, many of the same words are used in hate and non-hate comments. AI and human moderators struggle with defining what crosses the line into hate speech. Not all harmful posts are immediately obvious, and when a forum receives a constant influx of submissions, the volume can be overwhelming for moderators.
While it’s still worth making any effort to foster healthy online communities, until we get a boost to AI’s language processing abilities, complete hate speech moderation may not be possible for large online groups.
Twitter to start charging users? Here’s what you need to know
(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?
In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:
- The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
- While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
- The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
- The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
- The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
- And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.
This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.
My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.
Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.
My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.
So why do they want even more now?
TikTok enters the e-commerce space, ready to compete with Zuckerberg?
(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.
Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.
According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.
Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.
Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.
But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.
Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.
There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.
TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.
Your favorite Clubhouse creators can now ask for your financial support
(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.
Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.
The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.
To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.
On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.
And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”
Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.
Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.
A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.
Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.
So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?
For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.
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