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How social media has grown in just the last 12 months

(Social Media) Social media is no longer new, and it has gone mainstream, but this past year was an explosive year for growth – let’s look at the numbers.

social media

social media

Shocker: social media use on the rise

It is no secret that the Internet took the world by storm and completely revolutionized how we communicate with others. This proves to be true with each passing year as social media becomes more of a fixed presence in our lives.
With new apps, social media sites, and videos to watch and download, the Internet is constantly in use. complied an infographic (below) to look at the increase of Internet and social media usage between 2013 and 2014. And, as you may have guessed, every portion they reviewed had increased.

The components that they researched for the infographic were: Facebook, Instagram, Twitter, Pinterest, Vine, Google, YouTube, iTunes, Spotify, Amazon, and e-mails. They looked at these sites through per-minute usage, and found percentage increases in all 11 categories.

Facebook, Instagram, Twitter nailing it

Facebook, in 2013, had 461,805 logins per minute which had increased 29.92 percent in 2014 to a solid 600,000 logins per minute.

In 2013, there were 38,000 photos uploaded per minute to Instagram. This rose to 67,000 in 2014 for an increase of 76.31 percent.

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Every minute in 2013 saw an average of 347,000 tweets sent via Twitter. In 2014, tweets per minute increased to 433,000 which was a percentage hike of +24.78.

Are you using Pinterest or Vine yet?

Pinterest users added 2,700 pins per minute in 2013, which increased to 3,400 per minute in 2014. This was an increase of 25.92 percent in Pinterest images added.

Vine sees less activity compared to its predecessors with 360 videos being uploaded per minute in 2013. This changed to 450 in 2014 for an increase of 25 percent.

Of course we Googled a ton this year

Google, not surprisingly, sees the most activity per minute and had 4.11 million searches per minute in 2013. In 2014, we saw an increase of 1.9 percent for a total of 4.19 million Google searches per minute.

For every minute in 2013, there was 103 hours worth of video content uploaded to YouTube. This more than doubled in 2014 with a total of 306 hours of video footage being uploaded to YouTube per minute, for an increase of 197 percent.

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Music, shopping, and communication

The iTunes stores saw 37,000 app downloads per minute in 2013 and 50,200 downloads per minute in 2014 for an increase of 35.6 percent.

Spotify, the least active item on this list, saw nine songs added per minute in 2013. In 2014 this increased to 14 songs per minute for a percentage increase of 55.5.

Amazon sales have steadily increased from 66,200 per minute in 2013 to 80,000 per minute in 2014 for a total increase of 20.8 percent.

Finally, there were 127,013,889 e-mails sent per minute in 2013 which rose to 136,319,444 e-mails per minute in 2014 for a total increase of 7.3 percent.

The overall population online boomed

The population of Internet users also increased with there having been 2,712,239,300 users, which comes out to 37.9 percent of the population, in 2013. This increased in 2014 to 3,028,523,000 users, or 40.4 percent of the population.
Let’s see what we can accomplish per minute in 2015!

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social media

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

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