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Andrew Mckay
September 29, 2011 at 7:30 pm
'bout them Heels Rebecca 🙂
Wrongly I don't track where leads come from or worry too much about ROI etc. I tend to throw it all in the pot and sees what comes out at the end. I know the "experts" say track, use this to see what works and so on. My problems is I may meet some one socially, they then read my blog and we become Facebook buddies/Twitter.
Now do I measure the success by meeting them initially, showing them my "expertise" on the blog or keeping in regular contact on Facebook. It's all so integrated these days that I'm unsure it's possible to measure.
Rebecca Denison
September 29, 2011 at 10:59 pm
I know what you mean. I've realized lately that attribution is the biggest problem we face. If you drive sales, where do you give the credit? Maybe it was that Facebook friendship, but if they click an ad, that ad will likely get the credit. It can be a mess. Thanks for reading and getting me thinking.
And you leave my Tar Heels alone!! 😉
Andrew Mckay
September 30, 2011 at 10:50 am
You'll find me in the '83 to '84 Yackety Yackety year book:)
Rebecca Denison
September 30, 2011 at 10:53 am
Get out of town!! I'm always so glad to run into other Tar Heels. 🙂
Matthew Hardy
September 30, 2011 at 11:21 pm
Reminds me of the old John Wanamaker quote:
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Rebecca Denison
October 1, 2011 at 7:06 pm
Isn't that always the problem?