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Steve Simon
October 17, 2008 at 6:28 am
Statistical information when used in a micro economic setting may or may not be as valuable as one would think…
A buyer is 63, a buyer is 29, the statistical average from this population is 46!
The nuances needed to move the 63 or the 29 year old into position are not the same as what would be needed for the 46 year old (indicated by straight average).
A better unit of referance would be a “Modal” or most frequently appearing age within the population being measured.
Mismanagement based on stastical data is the reason for 50% of the marketing and operational failures seen today.
The real estate transaction is a large cumbersome transaction requiring multiple decisions to complete, over relatively long periods of time. Although there are numerous attempts at doing so, It is not easily staistically quantified and labeled for expedited use.
It is (in this Old Man’s opinion) a case by case business. Think micro for marketing would be my advice: “Do what you like to do, boat, bike, golf,etc. ” Do not miss opportunities for “Face to Face” promotion and conversation and keep a tickler file. These things will still serve you well. The environment may have changed, there may be Twitter and the like, but human is the same:)
Bill Lublin
October 17, 2008 at 12:47 pm
Amy – Great post – and Steve’s comment notwithstanding, I’ll buy the statistics you used because they have validity in context.
Steve; I would agree with you that we need to meet people face to face to do business, but I think that the important point that Amy makes is that its easiest to meet people where they are, not where you want them to be…. and we need to meet them (virtually or face to face) before we do business with them