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Tech Forecast – It’s Getting Really Really Really Cold Outside

frozen.jpgIt’s funny to me that last year this same time I had not a fear in the world over the State of Real Estate, even with the notion that the tech sector had put together a cash army and were ready to march on Real Estate. I’m still pretty okay with that, really.

But you know, it’s getting really chilly outside. It’s now officially coat season, and honestly, the forecast is for piles and piles of snow in the form of reasons for buyers to wait out the housing correction. As I light a fire, and prepare for Christmas, I worry about the techs and their army out there exposed to the elements. Were they counting on a correction of this magnitude? As Russell Shaw puts it, “two years” of brutally cold weather. Sure, there will be a couple of sun shinny days in the mix, but the overall forecast is for doom & gloom. When you have staff, overhead, and excessive developer costs the way some start-ups have, making payroll is a scary proposition around the beginning and end of February, will they hunker down with you? Meanwhile, I’m still warm and toasty by the fire, I’ve had to shed nothing, but then again, I didn’t need those big beautiful offices to impress our investors.

Yeah, our lifestyle compared to that of a tech company is much different- we can hibernate, but can they? I’ve got investors concerned about everything real estate, imagine needing a cap injection in the middle of a correction crisis and a credit crunch avalanche that is sure to follow. If the cap injection doesn’t come, will the new dot.realestates blame the traditional models? Will they blame the Associations? Or, will the blame rest on the back of the long cold winter… I guess I’ll go ponder those questions by the warm fire.

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Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Lani Anglin-Rosales

    December 3, 2007 at 4:52 pm

    Awww, you feel sorry for them? You mean the companies that came out when the weather was warm and said that Realtors are morons and their programs could substitute professional RE services? You’re so sweet to care. 🙂

  2. Mariana

    December 3, 2007 at 5:45 pm

    Dude. I love the winter. This is when the men are separated from the boys and the women are separated from the girls and the REAL real estate agents are separated from the wannabes.


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