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Ten inspiration points for real estate blogging

Finding inspiration

So, you are a real estate agent who has decided that you want to embrace inbound marketing via social media and the internet.

You have read success stories, maybe you even know someone at your office who is using these tools to great advantage and you have made the call that you are ready to jump on board and get blogging.

You did some research on blogging platforms and have decided which site you want to call home and you are ready to get started and then you realize:

That was the easy part!

Now the really big questions come to the front including the one that seems to come up most with new bloggers… “What will I write about?”

First off, I would like to encourage you not to worry about being an English professor or journalist. Your “voice” should be be true to you and readers of blogs are there for information, not perfect grammar. While you should endeavor to use your best writing skills, missing a comma or dangling a participle will not get you kicked off the internet or cause your readers to shut you down. Content is the key to a great blog, the rest matters much less.

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Simple tips for finding inspiration:

As to the WHAT to write about, here are some simple tips for blogging inspiration for real estate agents:

1- a fun, funny, unique or strange house showing story. I wrote one on a whim and had a wonderful response to it. Let’s face it: we run into some pretty random things while showing houses…share the fun!

2- a recent buyer story. Get their permission, along with a photo and a quote. This is a step up from publishing testimonials, it is graphic and real and your readers will be able to relate.

3- community news.

4- market reports. They aren’t as fun as other posts, but there are some readers that just LOVE them.

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5- home selling tips by season.

6- changes in real estate transaction requirements like smoke detectors, septic tanks, etc.

7- a special mortgage program or town funded home buyer incentive program.

8- short sale advice for sellers.

9- specific buyer tips and advice. Write to the first time home buyers or foreclosure buyers or investors, for example.

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10- news about you…did you get an office award, attend special training, earn a recognition in the community?

These are just a few ideas to get you started. Blogging gets easier the more you do it and soon enough you will have more blog post ideas than time to write them! Blog posts don’t need to be long, in fact, many argue that shorter is better and if you have a story that is long, you can break it into several parts and post separately.

Soon you will be shouting out loud, “OH, I have to blog about that!” or thinking “That’s a blog post!” as you pass through your day.

Remember: you are the expert! Speak in your blog as you do when sitting with your buyer and seller clients and share your expertise with a larger audience. Your authenticity and advice will capture your audience and help you establish yourself as an authority in yet another format.

photo courtesy of M i x y on flickr

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Written By

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.



  1. Andrew McKay

    June 25, 2010 at 9:30 pm

    Great tips Lesley. The only one I disagree with is number 10.
    I think people are fed up with the self congratulatory nature of Realtors, the ” aren’t I wonderful ” type thing. If this makes sense I think a blog works because it is about you with out being about YOU. All the expertise, experience, decency comes through in the posts without “I” always in every sentence and possible clients want to contact the writer of the great information.
    As always I have to add I’m am a 12 month novice blogger/ 24 month realtor who probably doesn’t know what he is talking about 🙂

  2. Jill Wente

    June 25, 2010 at 10:24 pm

    I get great ideas for blog posts from both buyers and sellers questions.

  3. Lesley Lambert

    June 26, 2010 at 1:05 pm

    #10 shouldn’t be self congratulatory, but rather news about you and you can turn that into news about what you can do FOR them.

    Jill, great addition!

  4. Colleen

    June 27, 2010 at 8:52 pm

    For blogging ideas, we are subscribed to our area’s chambers, city rec depts, etc. We find all sorts of community news through these portals.

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