We all use social networks, but sometimes miss features
Nearly everyone uses social media sites like Twitter, Facebook, and LinkedIn, but a select few know about these best kept secret features of social media sites, revealed by Salesforce.
Secret features of Twitter
You want to stop following a Twitter user, but don’t want them to know they’ve been rejected. The solution? You can “mute” accounts rather than unfollow them – those pesky unwanted tweets will no longer appear on your timeline, but the offending tweeter will be none the wiser.
A great way to reach influential tweeters when you are having an event or releasing a new product is to post a photo (or photo collage with up to four photos per tweet) then “tag” up to ten people in the photo. These tags won’t count towards your 140 word limit.
Hidden features of Facebook
If you manage a business Page, you’ll definitely want to check out the “X People Reached” meter at the bottom of all Page posts. Click to read more information about the actions readers took for each post and a breakdown of likes, comments, and shares. You can even preview how the post looks in a user’s newsfeed.
Keep an eye on what Facebook users are saying about your business. When someone tags your business name in an update, their post will appear on your Page’s sidebar. You should check them regularly for spam, complaints you’ll want to address, posts worth highlighting on your Page, and opportunities to further engage customers.
By the way – as a Page administrator, you can also rearrange the order of the sidebar on your Facebook Page by hovering the mouse over the “about” bar until the manage option appears. Then simply drag and drop to put the most important information at the top of your Page.
Unlocking LinkedIn
Trying to reach someone on LinkedIn who you aren’t already connected to? Here’s a loophole: join a group the person you are trying to reach belongs to, then find one of their posts. Click the down arrow and select “reply privately” to send them a message.
Also on LinkedIn: you can download your entire list of connections by clicking the gear icon in the top right corner of the “connections” menu. In advanced settings, click “export LinkedIn connections.” You can also use LinkedIn to create a “showcase” page off of your business’s main page to promote special events or products. You can make up to ten showcase pages for free.
The takeaway
If you use any of these social media sites for your business, it’s worth taking the time to fully explore the ins and outs. You may find hidden features you’ve never heard of before.
#HiddenFeatures
