TurnSocial goes pro
Last spring, AGBeat introduced you to TurnSocial, a free toolbar that nests at the bottom of a website and allows users to view yelp ratings, your facebook page, local information, walkability and the like without leaving your website, all through a pop up.
TurnSocial Founder, Matt Hendrick told AGBeat, “We’ve always wanted to find a better way to collect more qualified leads and provide the leasing teams with some helpful insights about the leads that they’ve received.”
To meet that goal, the company has launched the TurnSocial Leads Bar – a simple, single-click lead-capture tool for websites which upon installation instantly appears on every page of a website.
Hendrick says the TurnSocial Leads Bar does three things:
- it turns every page into a lead-capture form, creating more opportunities to hear from interested prospects
- it’s the first service that enables agents and marketers to understand potential renters’ likes, interests, current living situation & more, and
- it helps agents identify the advertising & marketing sources that are driving qualified traffic to their websites.
In the real estate sector alone, the free sharing bar has been installed on over 3,000 apartment and Realtor websites, leading to a higher demand from consumers to “close the engagement loop” and convert more leads without spending thousands of dollars a month.
The TurnSocial Leads Bar rests at the top of every page of a website with a customizable space to create a unique call to action as seen on the 30Lines site:
The tool offers two ways to connect consumers with your business – traditional email sign up or Facebook Connect, sending all leads directly to your inbox and includes a personalized lead profile. For Facebook leads, the Facebook Open Graph is used to provide you with basic information about the lead such as their name, and interests, and what page they were viewing when they connected to your site.
In a statement, the company said, “Our goal is to not only increase the total amount of leads collected through your website, but also to provide you with instant customer insights to be used when crafting your follow up message. We think it’s a great start, but have even bigger plans for the future.”
The cost for mass leads is unknown and we suspect negotiated by each large site owner. We would like to see the service integrated into CRM systems and email services to reduce the number of steps it takes a professional to reach a lead. TurnSocial is currently offering a free 30 day trial, then a standard plan of $20 per month for up to 50 leads. The company promises the social bar will always remain free.
Mike Whaling
March 29, 2012 at 11:06 pm
Thanks for the post, Marti! I’m one of the co-founders of TurnSocial, and we’re on the same page in terms of integrating with CRM systems. In the multifamily market, we’re already integrated with RealPage’s Lead2Lease, and we’re working fast to connect with other systems. We’ll keep you posted as we grow the list of integration partners.
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