If you’re planning on running a Twitter campaign in the future, listen up: Twitics may have the answers to all of your marketing questions.
Twitics is a deep Twitter analysis tool developed by a startup of the same name, designed to show you exactly how your ads are impacting people, what demographic is responding best to your campaign, and what people are saying about your brand in real time.
This tool also boasts a “historic mode” in which you can view every tweet you’ve ever posted and the resulting responses.
How it works
The app is fairly simple: to create a campaign, you enter a couple of keywords, save your settings, and let Twitics do all the hard work for you. Your information will come quickly, and in the form of “colorful, well-detailed, and easy to read reports for you and your clients.” Talk about maximizing efficiency AND accessibility.
Faster than real time
Twitics even intercepts relevant tweets before they go live on Twitter, storing the information for you to view at your leisure. If you want to run a real time analysis campaign to adapt your marketing techniques on the fly, this is the way to go.
Other cool features of this app include sentiment info–an analysis trick that shows you positive, neutral, and negative feedback appropriately–and competitor analysis, with which you can view and compare your results alongside competing agencies.
I normally wouldn’t go so far as to say ANY app is a “must have” for pretty much any reason, but Twitics may be the exception to that rule. I’m sure I don’t need to stress the importance of accurate, up-to-date information about one’s marketing campaign to Twitics’ target demographic, but if you have an ongoing, future (hell, even past) Twitter campaign and you’re on the fence about this app, let me save you some debate time: GO GET IT.
Not convinced by an all-caps imperative statement? Head on over to Twitics and convince yourself. You aren’t going to want to miss this one.