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Video blogging ideas for Realtors from industry outsiders

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Finding inspiration outside of the industry

Something I love to do is find inspiration in random places. Many of my best blog posts, videos and thoughts in general are inspired by some passing thing: a story on NPR, a beautiful sky, a joke my daughter tells me, a song… you get the picture.

It is a good idea to be well rounded in your interests because there are so many good ideas in other genres outside of real estate that we can apply to our real estate marketing and business in general. Today I want to expand your horizons on video Blogging or Vlogging.

If you follow me you know I am a big fan of video, but now that video is more common place in the real estate industry it has also become a bit dull. We all have the video where we are sitting in a chair or at a desk and giving advice. Those are good, and important, but not new or exciting. How about some inspiration to shake it up a bit?

I have been researching video bloggers who are not in the real estate industry to see what we can learn. I am going to share my top five picks with you and tell you what I think is exciting or inspirational about them and I really hope you will share some new ones in return!

#1- Story Corps

From storycorps.org: “Since 2003, StoryCorps has collected and archived more than 30,000 interviews from more than 60,000 participants. Each conversation is recorded on a free CD to share, and is preserved at the American Folklife Center at the Library of Congress. StoryCorps is one of the largest oral history projects of its kind, and millions listen to our broadcasts on public radio and the web.”

These are cartoons, and I get that we don’t all have the ability to work with animation (although you could look into Xtranormal ). What I love and find inspiring is the actual story telling itself.

Actionable tip: How about if we were to sit down our clients and interview them in a story format about their life in the house they are selling? Wouldn’t that be more intimate, special and appealing than the typical “virtual tour”? I can just imagine Mrs. Homeseller recounting how she and the kids made cookies in the kitchen, etc.

#2- schmoyoho aka The Gregory Brothers

These are the guys that created famous “songified” autotuned news songs like Bedroom Intruder, Double Rainbow and Backing Up. Admittedly, they are probably more talented than we are in the singing and video editing department, BUT…

Actionable tip: why not have some fun? How about a video where you lip sync or conga line through the office? Consider taking a chance in your videos and letting your real estate subscribers see another side of you that makes you multi faceted, amusing and FUN! Wouldn’t you rather work with an agent who is not only good at what they do, but amusing to boot?

#3- Ask iJ

So, people ask her questions on Twitter, Facebook and Youtube and then she answers them in rapid fire manner. This is a no brainer for real estate.

Actionable tip: how about setting up a channel that allows you to take rapid fire questions about your brokerage or market?

#4- Steve Garfield

Fellow Massachusetts resident gives him an automatic like in my book. The fact that he came out to Podcamp Western MA 2 last year, taught a great session and then said it was one of his faves adds to my appreciation, and I love how real he is and how he gets creative with his videos.

In one I watched recently he crowd sourced on social media platforms to see what beer he should buy at Whole Foods. He bought the beer and talked about them on camera.

Actionable tip: How about if we asked our connections on social media about things that have to do with homes: services, products, etc. and then video the findings of their responses?

#5- Ray William Johnson

One of the top vloggers on YouTube Ray takes the best of the funny videos and drops commentary on them. He is a nice blend of funny and relaxed, letting the original funny content come through as the highlight.

Actionable tip: What about taking other real estate videos and doing a commentary? Whether it is humor based or “home help”, I think this might be a great way to vlog without having to come up with your own long content. Sort of a curation with commentary.

Taking risks with your video blog

I have been getting braver with video and taking risks. There are videos where I tap dance, wear a hat sideways and use the word “fly”, and a sweet one with my daughter who was about 4 at the time. So, there are some ideas for inspiration and adaptation in the video blogging space. What can you think of? Where do you find inspiration?

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.

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14 Comments

14 Comments

  1. Harry Wood | Virtual tour

    March 24, 2011 at 11:37 am

    a real estate video tour saves buyers, sellers and Realtors countless hours of preview appointments and open houses. Offering video tours of your listings gives your clients a means of taking a life-like walk-thru of your real estate properties, thus allowing you to give your buyers an in-depth sense of the property’s scale and flow before they take the next step of scheduling an appointment.

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Social Media

How this influencer gained 26k followers during the pandemic

(SOCIAL MEDIA) Becoming an influencer on social media can seem appealing, but it’s not easy. Check out this influencer’s journey and her rise during the pandemic.

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Influencer planning her social media posts.

Meet Carey McDermott – a 28-year-old Boston native – more widely known by her Instagram handle @subjectively_hot. Within a few months, since March, McDermott has accrued a whopping 26k following, and has successfully built her brand around activism, cheeky observations of day-to-day bullshit, and her evident hotness.

“It mostly started as a quarantine project.” Said McDermott, who was furloughed from her job at the start of shelter-in-place. “I had a lot of free time and I wanted to do an Instagram for a while so I thought, ‘I might as well take some pictures of myself.’”

To get started McDermott, used a lot of hashtags relevant to her particular niche to get noticed, and would follow other influencers that used similar hashtags.

“I definitely built a little online community of women, and we all still talk to each other a lot.”

Like many popular influencers, McDermott engages with her audience as much as possible. She is sure to like or reply to positive comments on her pictures, which makes followers feel special and seen, and subsequently more likely to follow and continue following her account. She also relies heavily on some of Instagram’s more interactive features.

When asked why she thinks she has been able to build and retain such a large base in just a few months, McDermott explained: “I think people like my [Instagram] Stories because I do a lot of polls and ask fun questions for people to answer, and then I repost them”.

But it’s not just fun and games for @subjectively_hot – Carey wants to use her account to make some substantial bread.

“I’ve gotten a bunch of products gifted to me in exchange for unpaid ads and I’m hoping to expand that so I can get paid ads and sponsorships. But free products are nice!”

Additionally, McDermott was recently signed with the talent agency the btwn – a monumental achievement which she attributes to her influencer status.

“Having a large Instagram following gave me the confidence to reach out to a modeling brand. After they looked at my Instagram, they signed me without asking for any other pictures.”

To aspiring influencers, McDermott offers this advice:

“Find your niche. Find your brand. Find what makes you unique and be yourself – don’t act like what you think an influencer should act like. People respond to you being authentic and sharing your real life. And definitely find other people in similar niches as you and build connections with them.”

But McDermott also warns against diving too unilaterally into your niche, and stresses the importance of a unique, multi-dimensional online persona.

“[@subjectively_hot] is inherently a plus size account. But a lot of plus size Instagrams are just about being plus size, and are only like, “I’m confident and here’s my body”. I don’t want to post only about body positively all day, I want it to be about me and being hot.”

And you definitely can’t paint this girl in broad strokes. I personally find her online personality hilarious, self-aware, and brutally anti-patriarchal (she explicitly caters to all walks of life minus the straight cis men who, to her dismay, frequent her DMs with unsolicited advice, comments, and pictures). Her meme and TikTok curations are typically some of the silliest, most honest content I see that day and, as her handle suggests, her pictures never fail in their hotness value.

For McDermott, right now is about enjoying her newfound COVID-era celebrityhood. Her next steps for @subjectively_hot include getting paid ads and sponsorships, and figuring out the most effective way to monetize her brand. The recent spike in COVID-19 cases threaten her chances of returning to the place of her former employment in the hospitality industry.

With so many influencers on Instagram and other platforms, some might find it hard to cash in on their internet fame. But with a loyal fanbase addicted to her golden, inspiring personality, I think Carey will do just fine.

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Social Media

This LinkedIn graphic shows you where your profile is lacking

(SOCIAL MEDIA) LinkedIn has the ability to insure your visibility, and this new infographic breaks down where you should put the most effort.

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LinkedIn

LinkedIn is a must-have in the professional world. However, this social media platform can be incredibly overwhelming as there are a lot of moving pieces.

Luckily, there is a fancy graphic that details everything you need to know to create the perfect LinkedIn profile. Let’s dive in!

As we know, it is important to use your real name and an appropriate headshot. A banner photo that fits your personal brand (e.g. fits the theme of your profession/industry) is a good idea to add.

Adding your location and a detailed list of work-related projects are both underutilized, yet key pieces of information that people will look for. Other key pieces come in the form of recommendations; connections aren’t just about numbers, endorse them and hopefully they will return the favor!

Fill in every and all sections that you can, and re-read for any errors (get a second set of eyes if there’s one available). Use the profile strength meter to get a second option on your profile and find out what sections could use a little more help.

There are some settings you can enable to get the most out of LinkedIn. Turn on “career interests” to let recruiters know that you are open to job offers, turn on “career advice” to participate in an advice platform that helps you connect with other leaders in your field, turn your profile privacy off from private in order to see who is viewing your profile.

The infographic also offers some stats and words to avoid. Let’s start with stats: 65% of employers want to see relevant work experience, 91 percent of employers prefer that candidates have work experience, and 68% of LinkedIn members use the site to reconnect with past colleagues.

Now, let’s talk vocab. The infographic urges users to avoid the following words: specialized, experienced, skilled, leadership, passionate, expert, motivated, creative, strategic, focused.

That was educational, huh? Speaking of education – be sure to list your highest level of academia. People who list their education appear in searches up to 17 times more often than those who do not. And, much like when you applied to college, your past education wasn’t all that you should have included – certificates (and licenses) and volunteer work help set you apart from the rest.

Don’t be afraid to ask your connections, colleagues, etc. for recommendations. And, don’t be afraid to list your accomplishments.

Finally, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. You’re already using the site, right? Use it to your advantage! Finish your profile by completing the all-star rating checklist: industry and location, skills (minimum of three), profile photo, at least 50 connections, current position (with description), two past positions, and education.

When all of this is complete, continue using LinkedIn on a daily basis. Update your profile when necessary, share content, and keep your name popping up on peoples’ timelines. (And, be sure to check out the rest of Leisure Jobs’ super helpful infographic that details other bits, like how to properly size photos!)

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This Twitter tool hopes to fight misinformation, but how effective is it?

(SOCIAL MEDIA) Birdwatch is a new tool from Twitter in the fight against misinformation… in theory. But it could be overkill.

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Twitter welcome screen open on large phone with stylus.

Social media has proven to be a blanket breeding ground for misinformation, and Twitter is most certainly not exempt from this rule. While we’ve seen hit-or-miss attempts from the notorious bird app to quell the spread of misinformation, their latest effort seems more streamlined—albeit a little overboard.

Birdwatch is a forthcoming feature from Twitter that will allegedly help users report misleading content. According to The Verge, Twitter has yet to release definitive details about the service. However, from leaked information, Birdwatch will serve the purpose of reporting misinformation, voting on whether or not it is truly misleading, and attaching notes to pertinent tweets.

Such a feature is still months away, so it appears that the upcoming election will take place before Birdwatch is officially rolled out.

There are a lot of positive sides to welcoming community feedback in a retaliation against false information, be it political in nature or otherwise. Fostering a sense of community responsibility, giving community members the option to report at their discretion, and including an option for a detailed response rather than a preset list of problems are all proactive ideas to implement, in theory.

Of course, that theory goes out the window the second you mention Twitter’s name.

The glaring issue with applying a community feedback patch to the rampant issue of misinformation on social media is simple: The misinformation comes from the community. A far cry from Twitter’s fact-checking warnings that appeared on relevant tweets earlier this year, Birdwatch—given what we know now—has every excuse to be more biased than any prior efforts.

Furthermore, the pure existence of misinformation on Twitter often results from the knee-jerk, short response format that tweets take. As such, expecting a lengthy form and vote application to fix the problem seems misguided. Simply reporting a tweet for being inaccurate or fostering harassment is already more of an involved process than most people are likely to partake in, so Birdwatch might be overdoing it.

As always, any effort from Twitter—or any social media company, for that matter—to crack down on the spread of misinformation is largely appreciated. Birdwatch, for all of its potential issues, is certainly a step in the right direction. Let’s just hope it’s an accessible step.

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