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Why Follow Commercial RE People on Twitter?

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Commercial Real Estate Information

Can’t think of a reason to follow commercial real estate agents on Twitter because you’re in residential real estate?  Let’s talk it over.  First, in case you don’t know, most commercial real estate professionals have spent time earning their CCIM which is an extremely tough, rigorous program.  Many CCIMs are analytical and often work in very fast paced, professional environments and while some are interactive on Twitter, most are not and that can be a turnoff to the gregarious residential Realtor.

The lack of interactivity isn’t a bad thing though because CCIMs are tweeting about local (and sometimes national) commercial real estate trends. Find a CCIM that is in your city and you’ll learn that they are a great resource for learning news like what new shopping center is coming to the subdivision you specialize in, it’s a good way to know what’s coming down the pipeline before permits are even applied for.

Stats and information absorption and dissemination is in their DNA as their job requires them to be extremely well informed. Below is a list of 10 commercial real estate professionals that you can learn from, but we encourage you to find one locally and learn from them– it will help you know your environment better and therefore, help you be a better Realtor.

10 Commercial Pros:

To simultaneously view bios or follow all 10 of those listed below, click here.

  1. @CBREcorp
  2. @CCIM
  3. @ChipLaFleur
  4. @ColliersIntl
  5. @CREDallas
  6. @dukelong
  7. @jonsengland
  8. @mjking
  9. @muljat
  10. @TheWrightCCIM

Mike King, commercial broker out of Coeur d’Alene, ID compiled a list of 75 commercial real estate industry professionals to follow and read that you should check out.

Who do you learn from in the commercial real estate world?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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19 Comments

19 Comments

  1. Chris Lengquist

    October 14, 2009 at 11:13 am

    CCIMs are the ivy league kids of the real estate industry. I’ve taken a few classes to help me with what I do regarding residential investment property. There is a lot to learn from the commercial guys. Too bad for them their tough wave is still building. Here in KC industrial and warehouse space is pretty full but retail is softening quickly as well as office space. At least that’s what I’m hearing from the commercial guys I talk to.

  2. Duke Long

    October 14, 2009 at 6:03 pm

    Thanks Lani,
    Your post is dead on. CRE and RESI can learn so much from each other. CRE is my dominant biz but I have done both and I think each really does compliment the other. Not “interactive” OOOOoooo I don’t know about that. No doubt that RESI is way way ahead of CRE in the soc media INTERWEB (echo)(echo). Give us us chance to catch up.There are some pretty smart peeps in the CRE biz. I would encourage the RESI peeps to take a CCIM or CRE person to lunch.,wade thru the Frat boy rah rah mba bs and listen to the market knowledge,you wil be amazed. Even better take someone from here https://www.crewnetwork.org/ to lunch and be blown away. GIRL POWER BABY!!!

  3. Greg Cooper

    October 14, 2009 at 8:29 pm

    Great to see you expanding the family Lani…..Duke’s a pro and a friend but if he drops any more initials I’m going to have to go back for another degree to follow his post.

    (for those of you who don’t know….Duke and I obviously know each other and never miss the op to plunge the dagger of humility into the other….Duke..you’re up brother)

  4. Benn Rosales

    October 15, 2009 at 2:53 am

    @dukelong that has to be one of the most exciting comments I’ve read all week (maybe all year) heh fly into Austin, @laniar and I’ll buy you lunch just for being such a swell guy, and bring that @Gregcooper guy along too 😉

  5. Terry McDonald

    October 15, 2009 at 6:58 am

    Ach, I’ve been offended by the “ivy League” class, however they are an important part of the food chain and their knowledge of the area, from future shopping malls to demographic stats is impressive. But like Lani,I haven’t seen the local guys on Twitter but I’m going to look.
    My normal blogging and videos pick up commercial leads, and am working a couple now with a new “partner.” we’ll see! 🙂

  6. Portland Real Estate

    October 15, 2009 at 3:19 pm

    I like following the green builders. I love seeing the links of the cool sustainable houses that come out.

    -Tyler

  7. Mike King

    October 19, 2009 at 11:17 pm

    Lani,
    Thanks for the mention. We have found good success posting local information on our team Twitter account @commercial1031

    We post locals news and completed transactions. Our account has a good following from locals who are interested in who is coming to town and what is happening in commercial real estate.

    Thanks again for the mention,

    Mike King, CCIM

  8. Mike King

    October 20, 2009 at 3:18 am

    Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  9. CBC Schneidmiller

    October 20, 2009 at 3:20 am

    RT @mjking Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  10. Commercial 1031

    October 20, 2009 at 3:20 am

    RT @mjking Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  11. Alex Wright CCIM

    October 21, 2009 at 6:17 pm

    RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  12. Rofo Office Search

    October 22, 2009 at 5:27 pm

    Why Follow Commercial RE People on Twitter? https://bit.ly/3t9pxk

  13. Rofo Office Search

    October 23, 2009 at 12:30 am

    Why Follow Commercial RE People on Twitter? https://bit.ly/3t9pxk

  14. Amy Schenk(CRE)

    October 25, 2009 at 3:58 am

    Why you should follow Commercial Real Estate Agents (or their marketing team).. https://bit.ly/4w8E9R #CRE #Colliers

  15. Michael Blaker

    October 26, 2009 at 4:04 pm

    RT @alschenk: Why you should follow Commercial Real Estate Agents (or their marketing team).. https://bit.ly/4w8E9R #CRE #Colliers

  16. Coy Davidson

    November 20, 2009 at 7:37 am

    @agentgenius Why Follow Commercial RE People on Twitter? https://bit.ly/387su5

  17. Sarah Helfgott

    December 17, 2009 at 6:04 pm

    @cbeyl Why you should follow local commercial real estate people on Twitter/ top 10 to follow: https://tinyurl.com/yj2738x I love you 🙂

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Social Media

Twitter branches out into voice chat – what could go wrong?

(SOCIAL MEDIA) We’re learning more about Twitter’s forthcoming audio chat rooms, but what is Twitter learning about moderation?

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Twitter open on a smartphone on table next to a cup of warm brown tea.

Twitter wants you to talk more with more people. Like, actually form words. With your mouth.

In November, the micro-blogging giant announced it’s testing its new Audio Spaces feature, which allows users to create audio-only chat rooms – making it what Wired calls a copycat of the new and buzzy Clubhouse app.

Twitter itself hasn’t released many details, but tech blogger/app-feature detective Jane Manchun Wong has been tweeting some of the deets.

How it works

Here’s what we know about the private beta version, according to Wong: Users create a chat room and can control who is admitted to the group, whether it’s the public, followers, or followees. Group size is currently limited to 10. Members can react with a set set of emojis: “100,” raised hand, fist, peace sign, and waving hand. Spaces conversations are not recorded, but they are transcribed for accessibility. It uses Periscope on the back end.

One thing that’s not clear: The actual name. Twitter’s announcements have been calling it Audio Spaces, but the product’s handle is @TwitterSpaces.

It’s Twitter! What could go wrong?

The big gorilla in the chat room is moderation – as in, how do you keep humans from being terrible on Twitter?

We can all be forgiven for skepticism when it comes to Twitter’s aim to keep Audio Spaces safe(ish). Twitter can be a toxic stew of personal insults and even threats. Interestingly, Twitter is starting its test by inviting users who are often targets: Women and people from marginalized groups. Great idea! Who better to help craft community guidelines?

Requiring platforms to shut down hate speech and violent threats is having a moment, and Clubhouse is already in the controversy mix. Even as invite-only, the app has had some high-profile failures to moderate with threats toward a New York Times reporter and a problem anti-semitic conversation. It seems likely Twitter is paying attention.

Also on the safe(ish) side: The space creator is all powerful and can mute or kick out bad actors. Spaces can also be reported. Then there’s the transcription, which sets Audio Spaces apart from similar apps. Chat transcription was aimed at accessibility but, TechCrunch suggests that might help keep things civil and appropriate if people know their words are being written down. Hmm. Maybe?

Also… Why?

It doesn’t appear that there was a groundswell of demand from users, but Audio Spaces at least is something different from the feature pile-on making the social media big dogs start to look the same, as in Twitter’s also-new Fleets, Instagram’s and Facebook’s Stories, Snapchat’s… Snapchat. (See also Instagram’s Reels, Snapchat’s Spotlight, TikTok’s… TikTok.)

Clubhouse does appear to be hugely popular in Silicon Valley – and it has the investment capital to show it – so maybe there’s something to this audio-only chat thing. But we’ve already seen pandemic-fueled Zoom-happy-hour-fatigue, as users have gotten frustrated with too many people talking at the same time. Video chat can give users at least a few more clues about who is talking and who might be about to talk. Audio-only chat seems like it could quickly devolve into a chaotic cacophony.

But, Twitter says, conversation will flow naturally, and it advises users to “be present.”

“Just like in real life, the magic is in the moment,” it says.

It’s beta testers will surely have a lot to say about “magic” and “moderation.”

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Social Media

Facebook’s latest acquisition dives into backend of social media marketing

(SOCIAL MEDIA) This $1 billion dollar acquisition of a CRM shows Facebook diving into the back end of social media for the first time.

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Woman checking social media on her phone on a balcony overlooking city traffic.

A social media giant is stepping into the Customer Relationship Management Realm.

On November 30, Facebook announced that it had acquired the CRM platform Kustomer for a deal valued at a whopping $1 billion. Founded in 2015, Kustomer boasts to be a customer service focused platform that is made to support high volume transactions. In a statement on the company’s website, Kustomer CEO Brad Birnbaum believes that the platform’s complementary relationship with Facebook will create a mutually beneficial relationship.

“With our complementary capabilities, we will be able to help more people benefit from customer service that is faster, richer and available whenever and however they need it–via phone, email, text, web chat or messaging.” Birnbaum said, “In particular, we look forward to enhancing the messaging experience which is one of the fastest-growing ways for people and businesses to engage.”

The move may seem unusual at first. In the past, Facebook has opted to purchase customer-facing applications and software, instead of back-end applications. Such purchases include Spanish cloud video gaming company PlayGiga in 2019, and popular gif catalog service Giphy this past May. These applications are often used to build out new features for Facebook’s core platform and users.

Considering Facebook makes around 99% of its revenue through advertising, however, the acquisition makes sense. Through Kustomer, Facebook hopes to provide better support to companies wishing to use the social media conglomerate as a channel for attracting customers. By providing end-to-end support for these businesses, Facebook hopes to drive revenue and become a core channel used to sell products and services.

Only time will tell if the investment in a CRM platform can help drive companies to use Facebook as a primary sales channel. Ultimately, the end goal for Facebook is to increase its advertising revenue, and one could expect the organization to integrate Kustomer with popular existing applications like Instagram and Whatsapp.

The acquisition will have to pass a regulatory review, however, before Kustomer can officially become part of the Facebook family. While that is likely to go off without a hitch, Facebook needs to handle some bigger regulation issues before it can take advantage of its new CRM software.

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This non-judgmental app can help you switch to a plant-based diet

(SOCIAL MEDIA) There are many reasons people choose plant-based diets. If you’re looking to try it out, this app helps you stay on track.

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No Meat Today, a judgement-free plant-based diet tracking app.

The interest in plant-based proteins continues to grow. Healthline suggests that Americans are shifting toward plant-based meat substitutes because of shortages in the grocery store due to the pandemic, but there are many reasons to make the switch.

Plant-based proteins are considered more sustainable than traditional meat. Nutritionally, plant-based meat alternatives are often healthier. Regardless of the reason, if you’re one of the many Americans who are changing your diet, there’s a new app that can help you stay on track without making you feel judged if or when you do eat meat.

Your companion to eating less meat

No Meat Today is an app available in the App Store. You can get on a waitlist in Google Play. It’s a fun app that asks you, “Did you eat meat today?” You can even define what meat means to you, red meat, fish and seafood, poultry, eggs and/or dairy. As you eat less meat, your “planet” attracts cows. The design is simple, “don’t eat meat, get a cow.” If you eat too much meat, your cows go away. There’s no judgement if you lose a cow.

The creator, Arnaud Joubay says, “I’m not here to tell anyone what they should do, only to offer a friendly app to those who want to do the same.” It’s recommended to look back at your history to decide whether you want to eat meat or not.

Reviews

The app was just released earlier this year. Most of its features are free, but you can pay $4.99 for all the features for one year. There have been some very cute cows released for special days. In the App Store, reviews are positive, but the caveat is that the creator asks you to contact him first if you if your review isn’t 5-stars. It’s a cute app that can motivate you to eat less meat.

Here’s the link to the product page.

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