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Why Follow Commercial RE People on Twitter?

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Commercial Real Estate Information

Can’t think of a reason to follow commercial real estate agents on Twitter because you’re in residential real estate?  Let’s talk it over.  First, in case you don’t know, most commercial real estate professionals have spent time earning their CCIM which is an extremely tough, rigorous program.  Many CCIMs are analytical and often work in very fast paced, professional environments and while some are interactive on Twitter, most are not and that can be a turnoff to the gregarious residential Realtor.

The lack of interactivity isn’t a bad thing though because CCIMs are tweeting about local (and sometimes national) commercial real estate trends. Find a CCIM that is in your city and you’ll learn that they are a great resource for learning news like what new shopping center is coming to the subdivision you specialize in, it’s a good way to know what’s coming down the pipeline before permits are even applied for.

Stats and information absorption and dissemination is in their DNA as their job requires them to be extremely well informed. Below is a list of 10 commercial real estate professionals that you can learn from, but we encourage you to find one locally and learn from them– it will help you know your environment better and therefore, help you be a better Realtor.

10 Commercial Pros:

To simultaneously view bios or follow all 10 of those listed below, click here.

  1. @CBREcorp
  2. @CCIM
  3. @ChipLaFleur
  4. @ColliersIntl
  5. @CREDallas
  6. @dukelong
  7. @jonsengland
  8. @mjking
  9. @muljat
  10. @TheWrightCCIM

Mike King, commercial broker out of Coeur d’Alene, ID compiled a list of 75 commercial real estate industry professionals to follow and read that you should check out.

Who do you learn from in the commercial real estate world?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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19 Comments

19 Comments

  1. Chris Lengquist

    October 14, 2009 at 11:13 am

    CCIMs are the ivy league kids of the real estate industry. I’ve taken a few classes to help me with what I do regarding residential investment property. There is a lot to learn from the commercial guys. Too bad for them their tough wave is still building. Here in KC industrial and warehouse space is pretty full but retail is softening quickly as well as office space. At least that’s what I’m hearing from the commercial guys I talk to.

  2. Duke Long

    October 14, 2009 at 6:03 pm

    Thanks Lani,
    Your post is dead on. CRE and RESI can learn so much from each other. CRE is my dominant biz but I have done both and I think each really does compliment the other. Not “interactive” OOOOoooo I don’t know about that. No doubt that RESI is way way ahead of CRE in the soc media INTERWEB (echo)(echo). Give us us chance to catch up.There are some pretty smart peeps in the CRE biz. I would encourage the RESI peeps to take a CCIM or CRE person to lunch.,wade thru the Frat boy rah rah mba bs and listen to the market knowledge,you wil be amazed. Even better take someone from here https://www.crewnetwork.org/ to lunch and be blown away. GIRL POWER BABY!!!

  3. Greg Cooper

    October 14, 2009 at 8:29 pm

    Great to see you expanding the family Lani…..Duke’s a pro and a friend but if he drops any more initials I’m going to have to go back for another degree to follow his post.

    (for those of you who don’t know….Duke and I obviously know each other and never miss the op to plunge the dagger of humility into the other….Duke..you’re up brother)

  4. Benn Rosales

    October 15, 2009 at 2:53 am

    @dukelong that has to be one of the most exciting comments I’ve read all week (maybe all year) heh fly into Austin, @laniar and I’ll buy you lunch just for being such a swell guy, and bring that @Gregcooper guy along too 😉

  5. Terry McDonald

    October 15, 2009 at 6:58 am

    Ach, I’ve been offended by the “ivy League” class, however they are an important part of the food chain and their knowledge of the area, from future shopping malls to demographic stats is impressive. But like Lani,I haven’t seen the local guys on Twitter but I’m going to look.
    My normal blogging and videos pick up commercial leads, and am working a couple now with a new “partner.” we’ll see! 🙂

  6. Portland Real Estate

    October 15, 2009 at 3:19 pm

    I like following the green builders. I love seeing the links of the cool sustainable houses that come out.

    -Tyler

  7. Mike King

    October 19, 2009 at 11:17 pm

    Lani,
    Thanks for the mention. We have found good success posting local information on our team Twitter account @commercial1031

    We post locals news and completed transactions. Our account has a good following from locals who are interested in who is coming to town and what is happening in commercial real estate.

    Thanks again for the mention,

    Mike King, CCIM

  8. Mike King

    October 20, 2009 at 3:18 am

    Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  9. CBC Schneidmiller

    October 20, 2009 at 3:20 am

    RT @mjking Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  10. Commercial 1031

    October 20, 2009 at 3:20 am

    RT @mjking Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  11. Alex Wright CCIM

    October 21, 2009 at 6:17 pm

    RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  12. Rofo Office Search

    October 22, 2009 at 5:27 pm

    Why Follow Commercial RE People on Twitter? https://bit.ly/3t9pxk

  13. Rofo Office Search

    October 23, 2009 at 12:30 am

    Why Follow Commercial RE People on Twitter? https://bit.ly/3t9pxk

  14. Amy Schenk(CRE)

    October 25, 2009 at 3:58 am

    Why you should follow Commercial Real Estate Agents (or their marketing team).. https://bit.ly/4w8E9R #CRE #Colliers

  15. Michael Blaker

    October 26, 2009 at 4:04 pm

    RT @alschenk: Why you should follow Commercial Real Estate Agents (or their marketing team).. https://bit.ly/4w8E9R #CRE #Colliers

  16. Coy Davidson

    November 20, 2009 at 7:37 am

    @agentgenius Why Follow Commercial RE People on Twitter? https://bit.ly/387su5

  17. Sarah Helfgott

    December 17, 2009 at 6:04 pm

    @cbeyl Why you should follow local commercial real estate people on Twitter/ top 10 to follow: https://tinyurl.com/yj2738x I love you 🙂

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Social Media

Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck

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Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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Truth Social: Trump’s long-standing battle against Big Tech backfires

(SOCIAL MEDIA) Truth Social is an example of how a new platform, though necessary to keep competition alive, can prove to be fallible before it succeeds.

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Man holding iPhone with Truth Social app download page up, as well as the stock market and Trump in the background on computer screens.

Former President Donald J. Trump announced a new social media platform, dubbed “Truth Social” last week. The platform has since been the recipient of cyber attacks by hacker collective Anonymous and the Software Freedom Conservancy has accused the Trump Media and Technology Group of violating the terms of their software agreement.

The circumstances plaguing Truth Social provide a small (if nuanced) look into the rigors of creating and sustaining new social media platforms in the modern-day. While expanding the number of social media platforms available creates more competition, this platform, in particular, raises some questions about the wisdom of investing in a service that creates an ideological echo chamber, as well as demonstrating that not just anyone can run a social media site.

There’s no denying that this new entry into the world of social media is off to a rocky start. Cyberattacks just hours after Truth Social’s test run left the site in disarray, with fake user accounts for Mike Pence, Steve Bannon, and Donald Trump appearing at various stages of the launch. Truth Social’s hosts eventually took it offline, and the sign-up process is halted for the time being.

Woman holding iPhone showing Truth Social's feed.

Truth Social also has some interesting rules regarding user interactions on their platform, including a non-disparagement clause and the assertion that users can be sued for the content they post, Time reports.

“In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress,” says one section of the Truth Social terms of use.

This clause is in stark contrast to the ethos behind Truth Social – a platform that, according to the press release, was “founded with a mission to give a voice to all” and “stand up to the tyranny of Big Tech.”

The disparity in messaging versus reality is an understandable mistake, as much of Trump’s mindset was most likely impacted by criticism levied against him on mainstream social media when he had his accounts – and anyone in the same position might reasonably make the same call. However, restricting users to agree with one set political ideology is a perilous precedent to set. Echo chambers aren’t particularly conducive to longevity.

iPhone showing Trump's suspended Twitter account.

The Trump Media and Technology Group also violated the terms of their open-source software of choice when they uploaded the pilot version of Truth Social. According to the licensing agreement associated with Mastodon – the software company TMTG used – users must have access to the source code for the product in question (in this case, Truth Social).

Since the initial users of Truth Social did not receive that access, the social media platform is at risk of permanently losing its rights to the code.

While some of these pitfalls feel proprietary to Trump insofar as his high-profile battle against social media is concerned, the truth is that any development of new social media entries will be messy and fraught with obstacles. Truth Social is just one example of how a new platform – something that is absolutely necessary to keep competition alive – can prove to be publicly fallible far before it ever succeeds.

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Social Media

Instagram Collabs: New feature fosters the ability to co-author content

(SOCIAL MEDIA) Instagram is rolling out a few updates, including a new post format called Collabs, giving users a new way to co-author feed posts and reels.

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Instagram stock images of collab feature.

Instagram is rolling out a few updates, including a new post format that many can benefit from. Called Instagram Collabs, this latest feature gives users a new way to co-author feed posts and reels. This isn’t the first feature Instagram has rolled out to promote collaboration between users, but we think it will be a beneficial addition!

How to use Instagram Collabs

Using Collabs is very similar to how you tag someone on Instagram. You can start by choosing to create either a reels video or feed post. After recording your video or taking your photo like you normally would, you head over to the “Share” screen and select “Tag People”. On that screen, there is now an “Invite Collaborator” option!

By choosing to invite a collaborator, the account you add will be able to share your post to their profile grid and their followers. Additionally, the names of all the collaborators will appear in the feed post or reel header, but before their username shows up on your post, the collaborator will need to accept the collaborator invitation first.

Keep in mind, only public accounts can be tagged and there is a limit to how many tags you can use. You’re able to tag up to 20 accounts, including the number of tagged users and collaborators.

Instagram stock photo of how to use new feature, Collabs, with iPhones showing the sequence of how to add a co-author.

Benefits of Instagram Collabs

Collabs makes it quicker and easier for everyone to share content on the platform. From local artists working together on a project to businesses working with high-profile influencers to promote their brand, content is shared instantly. Gone are the days of screenshotting or using third-party apps to repost that same content on your profile.

Along with making sharing easier, the feature makes it clear and simple to give credit where it’s due – all authors are given credit. When it comes to branded sponsorships, instead of adding hashtags or brand tags that can become cluttered, along with the user, the names of brands are neatly displayed in the header. Before this feature, it was a little difficult to distinguish a regular tag from a business, but with Collabs, that is no more.

And last, but not least, collaborators will all share views, likes, and comments. By sharing engagement signals, content creators will be able to maximize their reach and businesses will have more transparency with their customers.

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