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Why Follow Commercial RE People on Twitter?

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Commercial Real Estate Information

Can’t think of a reason to follow commercial real estate agents on Twitter because you’re in residential real estate?  Let’s talk it over.  First, in case you don’t know, most commercial real estate professionals have spent time earning their CCIM which is an extremely tough, rigorous program.  Many CCIMs are analytical and often work in very fast paced, professional environments and while some are interactive on Twitter, most are not and that can be a turnoff to the gregarious residential Realtor.

The lack of interactivity isn’t a bad thing though because CCIMs are tweeting about local (and sometimes national) commercial real estate trends. Find a CCIM that is in your city and you’ll learn that they are a great resource for learning news like what new shopping center is coming to the subdivision you specialize in, it’s a good way to know what’s coming down the pipeline before permits are even applied for.

Stats and information absorption and dissemination is in their DNA as their job requires them to be extremely well informed. Below is a list of 10 commercial real estate professionals that you can learn from, but we encourage you to find one locally and learn from them– it will help you know your environment better and therefore, help you be a better Realtor.

10 Commercial Pros:

To simultaneously view bios or follow all 10 of those listed below, click here.

  1. @CBREcorp
  2. @CCIM
  3. @ChipLaFleur
  4. @ColliersIntl
  5. @CREDallas
  6. @dukelong
  7. @jonsengland
  8. @mjking
  9. @muljat
  10. @TheWrightCCIM

Mike King, commercial broker out of Coeur d’Alene, ID compiled a list of 75 commercial real estate industry professionals to follow and read that you should check out.

Who do you learn from in the commercial real estate world?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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19 Comments

19 Comments

  1. Chris Lengquist

    October 14, 2009 at 11:13 am

    CCIMs are the ivy league kids of the real estate industry. I’ve taken a few classes to help me with what I do regarding residential investment property. There is a lot to learn from the commercial guys. Too bad for them their tough wave is still building. Here in KC industrial and warehouse space is pretty full but retail is softening quickly as well as office space. At least that’s what I’m hearing from the commercial guys I talk to.

  2. Duke Long

    October 14, 2009 at 6:03 pm

    Thanks Lani,
    Your post is dead on. CRE and RESI can learn so much from each other. CRE is my dominant biz but I have done both and I think each really does compliment the other. Not “interactive” OOOOoooo I don’t know about that. No doubt that RESI is way way ahead of CRE in the soc media INTERWEB (echo)(echo). Give us us chance to catch up.There are some pretty smart peeps in the CRE biz. I would encourage the RESI peeps to take a CCIM or CRE person to lunch.,wade thru the Frat boy rah rah mba bs and listen to the market knowledge,you wil be amazed. Even better take someone from here https://www.crewnetwork.org/ to lunch and be blown away. GIRL POWER BABY!!!

  3. Greg Cooper

    October 14, 2009 at 8:29 pm

    Great to see you expanding the family Lani…..Duke’s a pro and a friend but if he drops any more initials I’m going to have to go back for another degree to follow his post.

    (for those of you who don’t know….Duke and I obviously know each other and never miss the op to plunge the dagger of humility into the other….Duke..you’re up brother)

  4. Benn Rosales

    October 15, 2009 at 2:53 am

    @dukelong that has to be one of the most exciting comments I’ve read all week (maybe all year) heh fly into Austin, @laniar and I’ll buy you lunch just for being such a swell guy, and bring that @Gregcooper guy along too 😉

  5. Terry McDonald

    October 15, 2009 at 6:58 am

    Ach, I’ve been offended by the “ivy League” class, however they are an important part of the food chain and their knowledge of the area, from future shopping malls to demographic stats is impressive. But like Lani,I haven’t seen the local guys on Twitter but I’m going to look.
    My normal blogging and videos pick up commercial leads, and am working a couple now with a new “partner.” we’ll see! 🙂

  6. Portland Real Estate

    October 15, 2009 at 3:19 pm

    I like following the green builders. I love seeing the links of the cool sustainable houses that come out.

    -Tyler

  7. Mike King

    October 19, 2009 at 11:17 pm

    Lani,
    Thanks for the mention. We have found good success posting local information on our team Twitter account @commercial1031

    We post locals news and completed transactions. Our account has a good following from locals who are interested in who is coming to town and what is happening in commercial real estate.

    Thanks again for the mention,

    Mike King, CCIM

  8. Mike King

    October 20, 2009 at 3:18 am

    Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  9. CBC Schneidmiller

    October 20, 2009 at 3:20 am

    RT @mjking Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  10. Commercial 1031

    October 20, 2009 at 3:20 am

    RT @mjking Thanks for the mention RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  11. Alex Wright CCIM

    October 21, 2009 at 6:17 pm

    RT @tweetmeme Why You Should Follow Local Commercial Real Estate People on Twitter https://bit.ly/sdDM5

  12. Rofo Office Search

    October 22, 2009 at 5:27 pm

    Why Follow Commercial RE People on Twitter? https://bit.ly/3t9pxk

  13. Rofo Office Search

    October 23, 2009 at 12:30 am

    Why Follow Commercial RE People on Twitter? https://bit.ly/3t9pxk

  14. Amy Schenk(CRE)

    October 25, 2009 at 3:58 am

    Why you should follow Commercial Real Estate Agents (or their marketing team).. https://bit.ly/4w8E9R #CRE #Colliers

  15. Michael Blaker

    October 26, 2009 at 4:04 pm

    RT @alschenk: Why you should follow Commercial Real Estate Agents (or their marketing team).. https://bit.ly/4w8E9R #CRE #Colliers

  16. Coy Davidson

    November 20, 2009 at 7:37 am

    @agentgenius Why Follow Commercial RE People on Twitter? https://bit.ly/387su5

  17. Sarah Helfgott

    December 17, 2009 at 6:04 pm

    @cbeyl Why you should follow local commercial real estate people on Twitter/ top 10 to follow: https://tinyurl.com/yj2738x I love you 🙂

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Social Media

Facebook’s Hobbi app was a complete flop

(SOCIAL MEDIA) Facebook seemingly has enough money to throw away projects and apps they know will fail. Hobbi is their most recent flop.

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Facebook failed Hobbi

Due to its abysmal underperformance on the App Store, Facebook is killing their new app, Hobbi, just months after its rollout in February.

Hobbi was the brainchild of Facebook’s New Product Experimentation Team, whose stated purpose is to rapidly ideate, build, and launch experimental new apps – then pull them if they aren’t successful.

Hobbi was designed to help users document their progress on their various personal projects and, well, hobbies. Complaints centered primarily on its threadbare feature offerings. Notably, Hobbi does not allow its users to browse the works of other creators through the app- it only packages media like photos and videos for sharing elsewhere.

A post on the Tech@Facebook blog states that they “expect many failures” from the NPE Team, suggesting that Hobbi was not necessarily intended to last. But you have to wonder… what is supposed to be the point of a tool like this?

Stories are a popular feature on most major social media websites, including Facebook itself. And Instagram (which is owned by Facebook) already allows its users to curate and group posts about whatever they want, including personal projects, hobbies and interests, through their story highlights.

So Facebook created a product that was already made redundant by their existing properties. What is experimental about that, exactly?

Hobbi originally drew comparisons to Pinterest. Both are like digital scrapbooks; Pinterest is a platform for content that inspires creativity, and Hobbi creates progress reports for creative undertakings.

One could also compare Hobbi to the underperforming video streaming platform, Quibi, which recently became infamous for its ostentatious ad campaign, aggressively flaunted celebrity cameos, and ultimately, its overwhelming failure.

Jeffery Katzenberg, Quibi cofounder of Disney and Dreamworks fame, blamed the coronavirus pandemic for Quibi’s flop – a questionable claim, considering just how much free time many have had to binge Netflix’s Tiger King during the lockdown.

The same could be said about Hobbi. People have been taking on projects like crazy in the time that has Hobbi been on the market. Quarantine cabin fever has us baking, crafting, painting, cleaning, and redecorating like never before. Yet Hobbi went nearly untouched.

Nobody used it because nobody needed it. Surely some cursory research would have demonstrated this?

One conclusion is that the app itself was the research – that Facebook’s NPE team isn’t really creating finished products, but rather testing the waters for potential new ones. (Could this framing be an elegant form of damage control, though? It’s easier to say “I meant to do that!” than it is to admit failure, especially in business.)

Still, creating throwaway apps in a bloated industry feels like cheating, whether it was meant for research purposes or not. There are plenty of indie app developers who create great tools with way less funding. Filling app marketplaces with lemons makes it harder for folks to find those gems.

Either way, hopefully we will see some original ideas coming from Facebook’s NPE Team moving forward, because this was clearly a disappointment.

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Social Media

Can Twitter ever secure data privacy, like even once?

(SOCIAL MEDIA) Twitter releases private information affecting already hurting businesses, should this even be a surprise anymore? They have a history of privacy breaches.

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twitter privacy

Dear Twitter,

I don’t know if you’ve seen the news within the past two years, but Facebook’s been under continuous scrutiny for privacy malpractices that affected millions of its users, so unless your goal is to be the next social network to infringe upon our first amendment right to privacy, I suggest you GET IT TOGETHER!

Over the weekend, users, specifically businesses, realized their billing information was being stored in their browsers cache. This is devastating news for business owners who rely on Twitter to promote their product, or stay in touch with their customers, who over the recent months have already faced monumental challenges. It is hard as a business owner to not feel this is an intentional overreach of privacy.

In an age where we have actual robots to vacuum our floors, and 3D printing, I speak for the people when I say this is unacceptable.

This isn’t the first time Twitter has been caught privacy breaching. A little over a year ago, Twitter announced that they were fixing a bug, many weren’t even aware of, that released phone numbers, location, and other personal data. AND GET THIS, even those who selected the option to keep their information private were affected, so what the hell is the point of asking us our preference in the first place?!!!

What about the time that Twitter accounts could be highjacked by ISIS and used to spread propaganda? All because Twitter didn’t require an email confirmation for account access. Or what about when Twitter stored your passwords in plaintext instead of something easily more secure. Flaws like these show a distinct ability of Twitter to just half ass things; to make it work, but not think about how to keep the users safe.

Like I said in the beginning, get it together Twitter.

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Social Media

Facebook’s Forecast wants ‘qualified’ predictions, but no one’s asking why

(SOCIAL MEDIA) Facebook is asking a bunch of so-called experts to chime in on what the future holds, but can we trust them with the information we’re giving them?

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Forecast app

These days, trolls don’t necessarily lurk beneath bridges in order to ensnare unsuspecting travelers. Instead, they hide out in the comment sections on social media posts, ready to incite wrath and stir up controversy with their incendiary remarks. Because Facebook knows how quickly reasonable discourse can quickly devolve thanks in part to these online trolls, they’ve made a move to establish intelligent discussions through their new “Forecast” app.

The premise of Forecast is fairly straightforward. Facebook has invited an assortment of so-called experts (whether they work in the medical field or academia, or some other field) to cast their vote on predictions about the future. Not only will they share their vote, though, they’ll also pitch in their own two cents about these predictions, sparking what is expected to be insightful and reasonable conversation about the topics.

However, while the premise is exciting (smart people! not basement dwellers! talking about serious stuff!), there’s more than a small amount of risk associated with Forecast. For starters, what exactly is Facebook planning on doing with all of this information that is being volunteered on their app? And secondly, are they going to take precautions to help prevent the spread of misinformation when these results are eventually published?

The fact is, Facebook is notorious for propagating and spreading misinformation. Now, I’m not blaming Facebook itself for this issue. Rather, the sheer volume of its user base inevitably leads to flame wars and dishonesty. You can’t spell “Fake News” with at least a couple of the same letters used in Facebook. Or something like that. The problem arises when people see the results of these polls, recognize that the information is being presented by these hand-picked experts, and then immediately takes them at face value.

It’s not so much that most people are simple minded or unable to think for themselves; rather, they’re primed to believe that the admittedly educated guesses from these experts are somehow better, smarter, than what would be presented to them by the average layperson. The bias is inherent in the selection process of who is and isn’t allowed to vote. By excluding everyday folks like you and me (I certainly wasn’t given an invite!), undue prestige may be attributed to these projections.

At the moment, many of these projections are silly bits of fluff. One question asks, “Will Tiger King on Netflix get a spinoff season?” Another one wonders, “Will Mulan debut on Disney+ at the same time as or instead of a theatrical release?” But other questions? Well, they’re a little more serious than that. And speculating on serious issues (such as COVID-19, or the presidential election) can lead to the spread of serious — and potentially dangerous — misinformation.

Facebook has implemented very strict guidelines about what types of questions are allowed and which ones are forbidden. That, at least, is a step in the right direction. It’s no secret that expectation can actually lead to the predicted outcomes, directly influencing actions and behaviors. While it’s too early to tell if Forecast will ever gain that much power, it undoubtedly puts us in a position of wondering if and when intervention may be necessary.

But I’ll be honest with you: I don’t exactly trust Facebook’s ability to put this cultivated information to good use. Sometimes a troll doesn’t have to be overtly provocative in order to be effective, and it wouldn’t be too much of a stretch to see someone in a position of power exploit the results of these polls to influence the public. It’ll be interesting to see if Forecast is still around in the next few years, but alas, there’s no option for me to submit my vote on that to find out.

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