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(Yawn…) Is Web 2.0 Over Yet?

Something on the AG Facebook “Like” page got me to thinking about the pace of technology and it’s effect on real estate.  I’m sure it wasn’t meant this way (ok, I’m not sure but I’m pretty sure) but I kinda took it as, maybe, a little bit of ADD.

The question was: “Which company do you believe is the biggest disrupter in the real estate space right now?”

It’s a fair enough question but I got to wondering why the real estate space needs disrupting and hasn’t it been disrupted enough already?   That line of thinking, I’m sure, just shows I’m behind the times.  Anyone in the current Web 2.0 space is eager to get onto the next big thing.  QR coding (and you were worried about Facebook privacy??? You ain’t seen nothin’ yet.), augmented reality (isn’t real reality enough to deal with?) and whatever else Web 3.0 or whatever it’s going to be called will bring us.

Wait A Minute! I Just Learned I Should Blog.

Believe it or not there are a whole lot of people out there that still don’t understand the nuances of Twitter and Facebook and what this whole blogging thing is all about and, hey, Open Houses are still cool.  Early adopters don’t see it that way, though.  It’s like the kid in school who gets Ritalin shoved down his throat when really he’s just bored with the teacher and the material.  He’s ready to move on and to hell with everyone else in 4th grade.

New technology is great and all but I wonder if the real estate industry really needs this constant upheaval.  I mean, aren’t we really still talking about facilitating the sale between a buyer (human being) and a seller (human being). Virtual tours, electronic signatures, talking houses, texting, chatting, “click to speak to a real person” (!!) make for great marketing.

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Do they make for great for a great real estate experience?

Written By

“Loves sunrise walks on the beach, quaint B & Bs, former Barbie® boyfriend..." Ken is a sole practitioner and Realtor Extraordinaire in the beautiful MD Suburbs of DC. When he's not spouting off on Agent Genius he holds court from his home office in Glenn Dale, MD or the office for RE/MAX Advantage Realty in Fulton, MD...and always on the MD Suburbs of DC Blog



  1. Ruthmarie Hicks

    May 31, 2010 at 1:06 am

    It depends on what it is that people are doing. Are people just shoving their faces on to other people’s listings trying to grab buyers on Zillow or any of the index IDX sites – or are they offering real information about a neighborhood or about the buying and selling process? Much of what bloggers do in particular – is of value to the consumer as they gather information. But a lot of it is also just cyber-junk clogging the search engines. Personally, I find much of what I see on facebook to be pure garbage. The hard part for the consumer is to determine which is which.

    Thus the circle begins anew. The web was supposed to take black box and create “transparency” to the real estate transaction. But instead, the internet created its own black box and have converted into a black hole of information that is difficult for the public to disseminate.

    • Ken Montville

      May 31, 2010 at 11:58 am

      “But a lot of it is also just cyber-junk clogging the search engines” Amen to that Ruthmarie.

  2. Michael Bertoldi

    May 31, 2010 at 2:06 am

    The biggest key to technology is not just the tools themselves, but what you do with them. For example, people don’t understand with twitter that your success in engaging the community depends on who you surround yourself with or “follow.” I follow other marketers and real estate agents from my personal account so I can learn from them, but from our company twitter I’ve been following and connecting with people who live in my town. I’ve been invited to lunch, made plans to grab a beer, and more from twitter. That results in face to face interactions and introductions.

    Another thing to remember is that you don’t have to jump on every new thing that comes out. Focus on what works for you.

    • Ken Montville

      May 31, 2010 at 11:59 am

      “Focus on what works for you.” Sage advice.

  3. Chuck G

    May 31, 2010 at 8:56 am


    You’re right — real estate is very much a person-person interaction, and social networking doesn’t necessarily make the real estate experience “better.” As an agent, it simply gets you to the dance, ahead of the sea of other agents who you are competing with. What we do with that opportunity is entirely up to our skills as a person/agent, NOT as a social networker. And just because someone is a great blogger/tweeter/facebooker doesn’t automatically mean they’re a great agent….. just like a great athlete might not make a great coach.

    Bottom line… it still boils down to the fundamentals of real estate, which really haven’t changed all that much.

    • Ken Montville

      May 31, 2010 at 11:57 am

      “…just like a great athlete might not make a great coach. ” God, isn’t that the truth. My biggest challenge, though, Chuck, is I might be at the dance but I can’t get anyone to dance with me. Sort of like it was in HS. 🙁

  4. BawldGuy

    May 31, 2010 at 11:34 am

    2.0 success is the biggest ongoing fraud in the real estate industry, in the sense that it’s given far more credit than it could possibly deserve. I defy any ‘expert’ to show me an office with 50 or more full time agents, whose top 10 producers include even two agents getting 80%+ of their business from exclusively online efforts. I’ve been laying down this gauntlet now for quite awhile, and have yet to be shown empirical evidence of existence of that mythical office.

    Ironically, for the last several years my firm has been forced through market realities to derive 100% of it’s revenues from online activity. Go figure. However, that will change during the second half of this year, as we ‘return’ to our local San Diego market. I predict our income will skyrocket, and that the lion’s share will originate directly from DinosaurMarketing. 🙂

    Real estate 2.0 has been a lot like the electric car and flying car, both of which have been predicted to dominate since the early-mid 20th century. Much like the dominance of 2.0 real estate, we’re all still waiting. Will it ever happen? Sure, just like the electric car — and when it does, almost a century after it was supposed to happen, they’ll be screamin’ “I told ya so” from the rooftops. 🙂

    • Ken Montville

      May 31, 2010 at 11:55 am

      DinosaurMarketing! I love it. First, Gorilla Marketing, Web 2.0 and now DinosaurMarketing. I see a new movement coming on. Jeff, you better jump on the (sm) or ™ for that and start putting together a PowerPoint. There’s money, there!

  5. BawldGuy

    May 31, 2010 at 11:58 am

    🙂 There always has been.

  6. Mark Jacobs

    May 31, 2010 at 3:19 pm

    Find what works for you and stay focused on hitting your goals.

  7. Joe Spake

    June 1, 2010 at 9:22 am

    Since I got in the business, I have observed Realtors jumping on just about any bandwagon they thought might enhance their business. Some have worked; some have been snake oil. And those instructors “teaching” the basics are still doing the same presentations they were doing 20 years ago..
    Over the past 2-3 years many of us have seen a remarkable drop off in business, leaving plenty of spare time for Facebook, Twitter, blogging, attending BarCamps, and being real estate “cool kids”. Sure, internet marketing is evolving, and Web 3.0 will make Web 2.0 look archaic, but many Realtors and consumers are just beginning to understand the Web 1.0 world.
    There is a lot to be said for the basics. Integrating the basics with the transition from Web 2.0-3.0, and keeping the consumer in the loop, is the real challenge.

  8. Joe

    June 1, 2010 at 11:06 am

    “…there are a whole lot of people out there that still don’t understand the nuances of Twitter and Facebook and what this whole blogging thing is all about and, hey, Open Houses are still cool…”

    Ain’t that the truth. In our area, we are still competing against a large amount of folks who do not have a website, hold open houses, and still ‘walk’ their farm area. I keep thinking they will catch on, but they are not.

  9. Joe Spake

    June 1, 2010 at 12:06 pm

    Joe, not meaning to sound like a Luddite here, but are those techniques: Open houses, walking the farm area, newspaper ads, mass mailings, and no internet, working? I know they work for lots of agents here. Maybe we “early adopters” of all that is shiny and new didn’t miss the boat, but jumped on it too early.

  10. Doug Francis

    June 8, 2010 at 10:11 am

    Over, did you say over?

    The amusing thing is that I now see agents blogging and vlogging like they are on steroids, literally pumping out boring videos and immature blog posts to capture SEO (whatever that is) as though home buyers can’t get enough of their schtick.

    Early adopters have now moved into web 2.5 which will be discussed at the next RE BarCamp!

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