Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Yelp is adding video feature to reviews: get ready

(Social Media) Yelp will soon be rolling out a video feature to their mobile app so that consumers can offer a more in-depth review, so businesses better get ready!

yelp video

yelp video

Yelp adds the ability for reviewers to upload videos

Yelp will soon be allowing reviewers to upload videos to enrich reviews, after years of allowing photo uploads from mobile devices. If you’ve ever had horrible service and wanted to tell the world, but pictures just didn’t suffice, Yelp is stepping in so those videos can be crowdsourced into their platform where they’ll remain. On the flip side, if you’ve ever wanted to show the world how amazing someone’s service or product is, video is a great way to convey that, too!

The company tells Business Insider that users will be able to add three to 12 second video clips to their reviews, with the goal being that video can capture what is often missed by photos or words.

bar
Reactions are already varied, with many expressing that this is a huge win for companies, extending their branding opportunities, but puts the vulnerable brands at risk for being exposed, which is permanently attached to their review on Yelp, which continues to grow, year after year.

“It will be a reward for businesses that go to great lengths to achieve a certain ambiance, whether by having a certain lighting or the music at just the right level,” the rep tells Business Insider.

Columnist Chris Morran reacts by noting this product manager’s comment “obviously glossing over how that carefully crafted ambiance could easily be ruined by people constantly shooting mini-movies while others are just trying to eat.”

Advertisement. Scroll to continue reading.

Will this promote overreactions?

Yelpers are already accused of using the site to rant and overreact, so will Yelpers video what is around them, or will they use this opportunity to offer glorified selfies of their reactions to food, seeking the limelight? While designed to prove product and services’ quality, it will also lead to egos to use the platform to talk about themselves, not the restaurant (picture dozens of videos of people shoveling food into their mouth and filming their predictable reactions).

“Encouraging ‘live reviewing’ means that Yelpers might not take the time or energy to think through what they are reporting before posting a review,” notes Eater’s Hillary Dixler about the new feature.

“Elite” Yelpers will have access to the video feature starting this June, but the company has not stated when the rest of the Yelp world will be able to film their mean waitress or kind grocer.

Advertisement. Scroll to continue reading.
Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

2 Comments

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Get a first look at upcoming tools and tech with Google's new AI Test Kitchen, a curated space where users can try out beta...

Tech News

If you have files on Amazon Drive, the service is being sunset soon - better back those files up.

Tech News

If you open Gmail today, things might look and act differently, but the changes are being well received - here's what's new.

Tech News

Tech companies like Slack, JPMorgan, and Zoom are more open to hiring those with criminal records. Why should you follow their lead?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.