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Zillow Hack- How to Get Around the New $9.95 Per Listing Charge
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Fred Romano
December 15, 2009 at 10:49 am
Sweet! Thanks for the “hack” 😉
Missy Caulk
December 15, 2009 at 11:24 am
Mine go in from RealEstateShows and Vflyer.
Glad they are adding rentals…we have so so many in my area right now.
Jim Duncan
December 15, 2009 at 2:21 pm
An issue we have in the Charlottesville area is that a lot of the homes are for sale or rent … not sure how Z’s able to address this either/or.
Robert Drummer
December 15, 2009 at 11:54 am
The $2.4 million you cite assumes that everyone currently loading listings at $0.00 will continue to do so when faced with $9.95.
My guess is that those listings will be cut by 80%.
Lani Rosales
December 15, 2009 at 12:03 pm
Robert, you’re probably right. But even so, many dollars from agents’ pockets is more than no dollars from agents’ pockets! Even if it’s cut by 80%, you’re still looking at half a million dollars each year whereas it was zero dollars before this announcement.
ines
December 15, 2009 at 12:23 pm
Lani,
You crack me up – that’s why my question to David and Drew about syndication and which system overrides the information. David explained that the closest feed to the MLS will win meaning those of us that syndicate from v-flyer, for example, may start competing with our own broker syndication.
Question now is if I am syndicating both a rental and sale listing from one of these systems, which will zillow take if they can only show either sale or rental listing of a property. I agree with Jim Duncan that thay may be a major flaw.
Joe Loomer
December 15, 2009 at 12:25 pm
Ok, maybe I need to go back and read yesterday’s post – is Zillow going to charge for non-lease listings now?
Horrible thing to hear on “Bill of Rights” Day!
Navy Chief, Navy Pride
David G from Zillow.com
December 15, 2009 at 12:55 pm
Hi, Lani, it’s David from Zillow,
I also recommend syndicating your listings to Zillow via a listing feed (and it is free) but I must clarify that if you do, your listing will not be featured on Zillow. The $9.95 (for 180 days) buys you a FEATURED listing which will be sorted to the top of search results. Featured listings enjoy 6X the traffic of listings posted via listing feeds so it’s worth going the featured route in a competitive market. There are now 4 million listings on Zillow; if a listing agent wants to win a sellers’ business, featuring their listings is a good way to differentiate yourself from the other “hacks.” 😉
Lani Rosales
December 15, 2009 at 1:41 pm
amended.
Charles McDonald - Charlottesville Real Estate
December 16, 2009 at 8:00 am
It seems that a fee per listing is not the best strategy for Zillow. Especially for rentals. May be that they are looking to get revenue from the home owners vs agents.
Funny think I just checked and Zillow still has a couple of my sold homes in the Charlottesville area as active…
To many sites out there going after the same fish
David G from Zillow.com
December 16, 2009 at 10:58 am
Thanks Lani – you rock!
Charles – email me an address or two (davidg@zillow) and we’ll figure out what’s up with that! I read (somewhere) that (something like) 80% of the online activity in Real Estate relates to listings yet no one site has even double-digit market share so that will explain the ubiquity of listings on the web. The implication for agents is that (well controlled) listing syndication is essential to marketing homes these days.
Shuki from Lofts.com
December 16, 2009 at 6:01 pm
David G,
Does Zillow offer a feed base or bulk system to list featured listings both for sale or rent. I just read above that you take a feed for free but those are not going to be featured listings. Is there another field in the feed that you can check off to say “featured” and have it setup to bill a credit card etc?
Can you point me in the right direction to read up more on the feed documentation.
Thanks in advance!
Kevin Tomlinson
December 16, 2009 at 7:38 pm
God, that makes me feels so good….deep, deep down.
Pete
July 14, 2010 at 2:06 pm
I use Postlets all the time and my last two listings are not on Zillow but on all the other websites. The other sites you mentioned are also pay sites. (RealEstateShows, RealBird and PostYourListings). Thanks for the info.