Sunday, January 11, 2026

Super Hero Style or Yawn, Shrug and Muggle?

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 “What makes a good agent?”  

You and I could write a multi-chaptered book about the answer. Maybe we will someday. In the meantime, here’s a shortish answer in blog post form. Basically, you have to behave like a Super Hero with multiple personalities.  You’re smart, you can do it if you choose.

Consider this…

Your Job Is Not Selling Real Estate

Happy buyers and sellers are the byproduct of successful service, not Bad-Ass Sales Technique, Shazam Geek Savvy, Cheesy Chest Thumping or Faux Posing.  To grow, last, laugh and enjoy success, don’t focus on selling.  Focus on service.  Here’s what I think our real jobs are, and a few role models who light the way.

Surprise and Stupify – Forest Gump Style

Gump didn’t run around shouting “I’m NUMBER ONE”, “Dig ME”.  He wasn’t brain surgeon smart.  He was candid, curious and sincere.  He ran and ran and ran.  He was humble.  He didn’t brag. He surprised.  He over-delivered.  He had a quirky sense of humor, too.

Are you about “YOU” or “THEM”?  Do you surprise or bore, underwhelm or….?  Are you killjoy serious or ????  

Lead – Joan of Arc Style

Joan didn’t complain and whine.  She didn’t talk about what she was going to do.  She didn’t wait, mope and hope.  She took charge.  She acted.  She committed.  She was passionate about her cause.

Do you lead or bend and noodle with the lemming masses?

Advocate – Johnnie Cochran Style

Johnnie didn’t engage half-assed.  He went strong.  He beamed grace, charm and substance.   He clawed, battled and rhymed a stone cold killer out of the electric chair.  For grins, say it with me, ” If the glove doesn’t fit….”  

Do you drift limping through the motions or are you gracefully fierce?

Love All, Serve All – Mother Teresa Style

Mother Teresa loved all. Served unselfishly.  Forgave.  Burned with quiet compassion.  Shined ego free.  Lived in the now.

Do you hold grudges, prejudge and ego-bloat yourself up or do you flow, give, share, seek to understand and serve?

Prevent Forest Fires – Smokey Style

Smokey preached prevention – fire prevention.  

Don’t let tempers flare.  Keep fiery emotions in check.  Don’t fan the licking flames of gossip.  Keep things and people cool, fresh and fizzy light as a  tall glass of chilled Perrier. Be proactive. 

Do you start and fuel emotional forest fires or do you prevent them? 

Connect & Inspire – Obama Style

Think about the odds.  The audacity.  The journey.  The endurance.  The clarity.  The assuring confidence.  The message and the method. The passion.

Are you devolving Old School or evolving New School?  Do you inspire and arouse or deflate and fast forward flaccidity?

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That’s it.  Focus on attractive, empowering characteristics and what you strive for will find you.  Focus on sales, transactions, units, leads and prospects – you’re swimming upstream my friend. 

My three cents.

Cheers.

Ken Brand
Ken Brandhttps://www.brandcandid.com
Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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