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5 ways the cloud is reshaping business in 2015

(Business) Everyone knows about the cloud, but do you know how it is reshaping business right before our eyes?

cloud computing

cloud computing

Cloud technologies are changing our world

The cloud has become widely adopted by brands of all size as a money saving expense and globe-busting tool. With cloud technologies, staff can be scattered all over the nation, yet effectively working in one spot, and it has changed the way companies operate.

The changes have come quickly and the intensity of these changes is ramping up. So what is on the horizon, and how can you benefit?

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Kira Makagon, RingCentral’s EVP of Innovation points out five ways that cloud technologies are reshaping the future of business, in her own words below:

1. Pay-as-You-Grow

Cloud is enabling businesses to grow faster than traditional on-premise infrastructure could accommodate. From a management perspective, setting up new locations and users on a cloud-based system is as simple as installing software or an app and making a few clicks to configure specific settings. Features and user access privileges can be added or revoked from a single management console in seconds, without having to rely on time-consuming and costly outside technical support.

In addition to offering a flexible and scalable technology, ease of use and minimal management, cloud based business communication solutions are a pay-as-you-grow. Subscription fees are based on the number of users and features, rather than a blanket monthly fee that you must pay regardless of whether you use the full capacity or feature set of your plan. And, an all-inclusive cloud-based system eliminates the need for multiple vendors, which adds even more savings.

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2. Eliminating Geographic Costs

Over the last decade, we’ve seen a tremendous shift in how and where employees work. Broadband Internet accessibility, Wi-Fi and cellular technology have ushered in an explosion in mobility. Many employees are no longer confined to an office, or even a specific building, and now enjoy the freedom to work quite literally anywhere at any time – the corner coffee shop at 6 a.m., at home after midnight or on the beach while soaking up the midday sun.

At the same time, companies have leveraged the power of cloud technology to branch out, setting up distributed office locations while still connecting staff with shared resources like cloud-based productivity software, document storage and collaboration suites, not to mention an entire industry of apps that have emerged to fulfill specific niche needs.

3. Reapproaching Integration

Adding new locations or new users can be very costly and time-consuming, and existing technologies often don’t integrate. That leaves companies forced to pay exorbitant fees for disparate systems that don’t scale and require specialized third-party assistance to maintain, all while taxing internal IT resources and the bottom line.

Adding new features is cumbersome and expensive, and complex systems require massive IT involvement and investment to maintain. Conventional landlines simply don’t work at the pace of modern businesses. Cloud solutions are enabling businesses to integrate without the land-locked ties and costly means of integrating at scale.

4. Bring Your Own Device (BYOD) Challenges

Add in the mobility challenge and things really get messy. Companies can either provide devices to employees and assume the responsibility for device management and cost, or allow employees to use their own. But, BYOD environments can pose a major security threat if not handled properly.

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Not only does it require employees to give up their personal identity (their cell phone number) to business associates – something they’d never do with a home phone or personal email address – BYOD is also difficult to control from a cost standpoint. For BYOD environments, cloud communication solutions are designed for mobility, with apps that keep business contacts, conversations and data usage separate from users’ personal information for added security.

Now, employees can have one number that works to reach them anywhere – no more dialing three numbers and still not getting through.

5. Changing the Perception of IT

Cloud communication solutions can have a powerful impact on raising the overall perception of IT within the organization. Often IT is viewed as a cost center – a necessity of doing business in the modern age, tasked with keeping the systems up and running to enable the “real” business drivers, like sales, marketing, manufacturing and customer service, to do what they do best.

However, by initiating strategy to evaluate and switch to a cloud-based communications platform that saves time and money, and supports the business growth objectives of the organization, IT can transform from a cost center into a value center. Elevating IT’s position as a strategic business component allows any company to adopt a more integrated growth strategy with all departments and services contributing directly to grow the bottom line.

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