Connect with us

Tech News

6 Big Data trends, 5 ways companies of all size are adapting

Professionals of all types are diving into the wealth of information being collected every second online, and because it’s called Big Data, so many will be at a disadvantage by ignoring the concept. Here are 6 trends and 5 ways to adapt to the Big Data movement.

Published

on

Defining Big Data

Recently, AGBeat addressed “Big Data” which is defined as large data sets which cannot be managed with simple, common software that captures and processes the data, and is typically consisting of at least dozens of terabytes in a single data set. The challenges of Big Data are, well, big, and most attention is being paid to the massive amounts of data being generated by social media sites like Facebook and Foursquare.

In fact, Big Data was a popular theme at the recent South by Southwest Conference in Austin, with technologists and marketers bringing their unique backgrounds to the conversation, each addressing the collection of and processing of the unprecedented data being collected, for the first time outside of the government, and the concerns that go along with consumers blindly offering up the data.

6 Big Data trends

Bassel Ojjeh, CEO of nPario and former Senior VP of the Data Technology division at Yahoo gave AGBeat an exclusive look at what he is seeing as the top six trends in Big Data:

  1. Consolidation of Big Data players by either system integrators or hardware makers. Big Data has a big appetite for consulting as well as hardware and storage.
  2. Hadoop becoming the source of raw data and connectors from there to enterprise data warehouses like Netezza, etc.
  3. The slow death of RDBMS as we grew up to know them. Which makes for a good question of what will Oracle do.
  4. Evolution of startups from those who focused on infrastructure plays (Cloudera as an example) to industry specific and application specific plays.
  5. Integration of data from Natural user interfaces and smart devices with social and behavioral data.
  6. “Global Impact – Big Data empowering more Arab Springs around the world”. We already saw this in few occasions.

Operating at the intersection of technology and advertising, nPario delivers Big Data publisher and marketing solutions. nPario provides “Audience DNA” to reduce consumer data complexity and to deliver ROI and is the only player in the industry offering these solutions on an open and extensible architecture. nPario is able to extract consumer insights from all sources and transform them into a set of integrated marketing apps that product owners, account executives and clients can use to drive their campaigns. The company helps business users to drive more relevant experiences for their customers through data. They have a multi-patented Big Data platform that was built for and managed by one of the largest online portals in the world.

5 ways professionals are mastering Big Data

Kami Huyse, CEO of Zoetica (an agency that connects brands and nonprofits with their communities for social good) recently crafted a list of five essential skills to master Big Data that is geared toward public relations professionals but we believe is applicable to almost any professional:

  1. Become an analyst. Don’t be intimidated by data and analytics.
  2. Learn Excel. One of the best gifts you can give yourself is to take an advanced Excel course to learn how to manipulate data in spreadsheets.
  3. Collect Data. Consider collecting your own data to supplement what you get from any tools you use.
  4. Evaluate Tools. By all means keep an eye out for new tools.
  5. Ask questions. Lots of them. With all of these big data tools, understanding the methodology new tools use to analyze data will be critical.

More details can be found on SpinSucks.com, but Huyse mainly notes that it is important not to get intimidated – the very phrase Big Data can be intimidating, but it is within reach of companies to grasp the wealth of information available to them.

Tonia Ries, founder of Modern Media and The Realtime Report and conferences said, “Understanding how to query, read, map and manipulate data — not what the typical PR or marketing person signed up for, but so critical. I look at it the same way I look at programming: I don’t need to know exactly how to do it, but I need to understand enough about it so I can ask the right questions and use the tools that are built by the programmers.”

“There is a ton of data that people can get their heads around and gain valuable insights with a few simple tools,” said Matt Hixson, CEO of Tellagence. “Learning excel is a great example of DIY analytics. You can gain a ton of insights from doing that. Where it gets complex is when you get to relationships and groups of relationships around specific subjects that form communities. We have tons of data points today but most of us end up putting a mental model of how it all fits together in our head. I think over the coming months people will see new accessible applications that allow them to visualize and understand what they have only pieced together in the past.”

The takeaway

Big Data is here and it is not for the nerds, it is something many companies are already tackling, and all businesses will be thinking about in coming years – it is better to get a jump on it sooner than later to maximize its potential.

Public relations professionals, marketing and communications staff or even CEOs have DIY options, but have amazing tools like nPario within reach, but the commonality of what everyone above is saying is that it is not a trendy phrase, it is a relevant business concept, and we would add that it is a concept most will ignore because it sounds too sophisticated and data nerdy, so professionals in the know will have the advantage.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Continue Reading
Advertisement
30 Comments

30 Comments

  1. Matthew Hardy

    March 29, 2012 at 2:57 am

    > “Big Data” which is defined as large data sets which cannot be managed with simple, common software…

    Such as Excel?

    > The slow death of RDBMS as we grew up to know them. Which makes for a good question of what will Oracle do.

    Funny. And a marketing statement. Competitors have made this claim so many times it might even count as big data. 😉

    > Learn Excel.

    Certainly a “small data” tool for most.

    > Collect Data. Consider collecting your own data…

    Yes. By all means. Collect data. The relevant, pertinent data regarding your real estate business. This is the important data worth spending your time on. Even data sets managed by the inimitable Russell Shaw wouldn’t qualify as “big data”. Why? Because he *can* manage his atypically large data sets with simple software.

    The value of big data is largely in providing market analytics for large companies. If some company does get really good at locating and predicting the behavior of potential clients, we might actually see a Redfin put traditional agents out of business, but I don’t see these products being priced for individual agents.

    If your a small businessperson (read: real estate agent), “big data” is not that important to you. Your own data is.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

How to stimulate your brain, and develop your skills with Virtual Assembly

(TECH NEWS) With many places mandating social distancing and shelter in place, how are you supposed to network, learn, or have fun? With Virtual Assembly, that’s how!

Published

on

Virtual Assembly

Before you were all forced to stay home for the good of all humanity, you might have planned your monthly social calendar using websites like Eventbrite or MeetUp.com to find local events. These are great resources if you are looking to make new friends, take up a new hobby, get involved with a social or charitable organization, or network with fellow entrepreneurs.

Well, just because you are no longer heading out to happy hours and social gatherings, doesn’t mean you can’t go to some events – virtual events that is.

Virtual Assembly is a crowdsourced website with over 200 free, high-quality virtual events, courses, tools, and volunteering opportunities. They believe that social distancing shouldn’t mean social isolation. The Virtual Assembly website is updated daily with new events hosted by people and organizations across the country.

The straightforward website is easy to navigate with events searchable by date or type. Search for online courses, creative gatherings, networking opportunities, VR museum tours, and so much more. The world may be a little crazy right now, but it’s only forcing people to be that much more creative.

We’ve all being forced to slow down, but there is so much to do besides laying on your couch staring at the news reels all day. This could be the perfect time to learn that new hobby you’ve been eyeing or finally get some creative relaxation you have been putting off.

Social distancing measures and stay-at-home orders are going into effect across the county. With many lockdowns and stay-at-home orders being extended, some indefinitely, many are left looking for ways to fill their time and maintain a sense of normalcy. Virtual Assembly could be just the tool you need to help make your social isolation feel a little more social.

If you’ve looking for ways to stay connected with the world and get out there (but not actually, please stay home) during the pandemic, Virtual Assembly is here for you. You can visit their website to see what events are happening or you can subscribing to their newsletter to be among the first to hear about the latest virtual events.

Continue Reading

Tech News

Woven is the secret productivity weapon for remote teams

(TECH NEWS) Woven helps you keep track of your digital calendar in the age of remote work. It has great integration and alerts to keep you on track with ease.

Published

on

woven productivity

We are now several weeks into social distancing and remote work. Hopefully, you’ve begun to settle into a routine and you find yourself able to take a look at the situation around you instead of just fighting to keep your head above water. Managing, or being a part of, a remote team comes with its challenges.

Working remotely has the potential to blur the lines between work and life. As you try to schedule time to see family and friend’s virtually, it can become difficult to manage all your different digital commitments. This is especially true if you use multiple calendar systems such as Microsoft Outlook for work and Gmail for your personal life.

If you’re riding the struggle bus, Woven can lend a helping hand. This next-generation smart calendar released a suite of tools designed to help maintain productivity and collaborate better. Woven allows you to schedule meetings with people directly from your calendar. Share one-off scheduling links with anyone anywhere – eliminating the need for a bunch of third party apps. You can even send a link through iMessage. Woven also helps you schedule meetings with multiple people by building group polls and sharing availability with other participants.

One of the key tools in the Woven suite is Zoom integration.

Zoom meetings work to keep everyone together, but scheduling them and keeping track of your calendar can be a remote work nightmare. Using Woven, you’ll be able to turn those weird Zoom meeting URLs into simple “join call” buttons, streamline your entire day, and reduce the Zoom overwhelm. This can eliminate a source of unnecessary stress as you do your best to be a productive employee, or business owner, through the current global situation.

Other powerful tools joining Woven’s suite include, “Home” which highlights your important meetings for the day and “Analytics” which gives you actionable insights on how you spend your time. You can review it daily and weekly to ensure you’re spending your most valuable asset on the things you care the most about.

If you’re struggling to manage your new remote workflow and keep track of your digital appointments, consider trying Woven. It is currently available for free download for Mac, iPhone, iPad, and Windows.

Continue Reading

Tech News

Zoom banned by Space X? Why?

(TECH NEWS) Just because an app is most used doesn’t mean it is most trustworthy, Zoom has some glaring security faults most people didn’t know about.

Published

on

Zoom security

Video conference apps are the glue currently holding large parts of workforce together. If you’re working from home either as a result of the quarantine or business as usual, then you’ve likely heard or used the common go-to app, Zoom. Recently, Zoom has made some troubling headlines regarding privacy concerns so much so that SpaceX employees are now banned from using the app. This comes soon after an announcement by the FBI warning about call hijacking and harassment now aptly named “Zoombombing”.

An earlier report this week by The Intercept shows that Zoom does not provide end-to-end encryption between call participants. The company also has the ability to view call sessions. As SpaceX is a federal contractor whose customers include NASA and the Department of Defense, the company is classified as an essential business. The decision to ban Zoom usage came from a memo from founder and CEO Elon Musk.

New York Attorney General Letitia James has reached out to Zoom addressing security concerns. Other security researchers have discovered flaws in Zoom’s software where hackers can gain access to users’ cameras or microphones.

As if it couldn’t get any dicier, the iOS version of the Zoom app is found to send data to Facebook regardless if a user has a Facebook account. As of March 2020, Zoom’s privacy policy made no mention of the data exchange.

ZOOM CEO Eric Yuan announced the company is focusing on solving its privacy and security issues. He’s vowed that over the next 90 days, Zoom will prepare a transparency report showing information related to data requests in addition to diverting all engineering resources to resolve “trust, safety, and privacy issues.”

Considering how many video calls will be made in the near future, and that we don’t know when Zoom will be trustworthy here are some paid and free options. It seems that even your computers aren’t safe during the pandemic.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!