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Apple is launching a new search engine aimed at ending Google (and you’re already using it)

Apple is launching a search engine aimed at destroying Google and chances are, you’re already using it. What is it and how will this impact Google?

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Apple is slowly plotting their revenge on Google

After finding out that Google planned to compete with the iPhone, Steve Jobs said, “We did not enter the search business, they [Google] entered the phone business. Make no mistake; they want to kill the iPhone. We won’t let them.” Tim Cook seems to be carrying out this vendetta with their latest launch: Spotlight.

Spotlight is what happens on your Mac desktop when you press Command-space, or when you slide down your home screen on iPhone. Why would Apple want to compete with Google’s search engine and how could it possibly be successful? The answer is advertising. Google used to highlight the background of an ad with a color to distinguish it from other content, giving users a choice on whether or not to click on these ads. Over time, however, they have included smaller and smaller notes regarding ad-related content, resulting in many people being completely unaware they are clicking on sponsored content.

Spotlight looks quite Google-y

When you search for something now, the top few hits are ads on Google (more than likely). However, this isn’t true with Spotlight. Spotlight redirects you exactly where you need to be, no ads necessary. When Apple releases their latest updates in the Fall, these “instant search” features will be even richer.

For example, Spotlight will have improved integration for Siri. Since Siri has been pitted against Google Now time and again; the new integration could give it a leg up on Google’s active assistant. Spotlight, also codenamed Proactive, will have access to Siri, Contacts, Calendar, Passbook, and third-party apps, making it more contextually aware and “proactive,” rather than passively waiting for the user to speak.

With all of these innovations, Spotlight could indeed overtake Google for searches. While Google has certainly been the favorite for searches, it seems the tides may very well be changing.

#AppleSpotlight

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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2 Comments

2 Comments

  1. Ilya Geller

    June 22, 2015 at 1:50 pm

    Apple is too late.

    Being structured information can search for people itself, based on their profiles of structured data. The information does not need any intermediators, like Google, search engines, between it and people. App;e's new search enfine is obsolete even before it began to work.

    I discovered and patented how to structure any data: Language has its own Internal parsing, indexing and statistics and can be structured internally. For instance, there are two sentences:

    a) 'Sam!’
    b) 'A loud ringing of one of the bells was followed by the appearance of a smart chambermaid in the upper sleeping gallery, who, after tapping at one of the doors, and receiving a request from within, called over the balustrades -'Sam!'.'

    Evidently, that the 'Sam' has different importance into both sentences, in regard to extra information in both. This distinction is reflected as the phrases, which contain 'Sam', weights: the first has 1, the second – 0.08; the greater weight signifies stronger emotional ‘acuteness’.
    First you need to parse obtaining phrases from clauses, restoring omitted words, for sentences and paragraphs.
    Next, you calculate Internal statistics, weights; where the weight refers to the frequency that a phrase occurs in relation to other phrases.
    After that data is indexed by common dictionary, like Webster, and annotated by subtexts.
    This is a small sample of the structured data:
    this – signify – <> : 333333
    both – are – once : 333333
    confusion – signify – <> : 333321
    speaking – done – once : 333112
    speaking – was – both : 333109
    place – is – in : 250000
    To see the validity of technology – pick up any sentence.

    Do you have a pencil?

    As you can see I really structure data. All current IT industry – and Apple as well – is obsolete and must either change or die.
    Google has no this choice, I don't give it to Erich Schmidt, Sergey Brin and Larry Page – Google is dead.

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Anti-surveillance mask – creepy, ingenious, or potentially illegal?

(TECHNOLOGY) Advances in surveillance tech have impressed the masses, but as our cultures consider the risk and reward, some are preparing to protect themselves from overreaching technologies and governments.

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anti-surveillance prosthetic

How many surveillance cameras do you pass when you walk down the street? Most of us don’t know and prefer not to think about it. We know that public and private entities, from social media sites like Facebook, to law enforcement agencies, are using facial recognition software. In most cases, we haven’t actively consented to this surveillance, and we don’t know what will be done with information – but it also seems like there’s not much we can do about it.

Enter artist Leo Selvaggio, who is interested in “increasing the amount of public discourse about surveillance and how it affects our behavior in public space.” Selvaggio has launched a venture called URME Surveillance, whose focus is “protecting the public from surveillance and creating a safe space to explore our digital identities.”

URME is doing this is in an unusual, and admittedly kind of unnerving way. The site provides masks, in the likeness of Selvaggio’s face, that you can wear in public to protect your own mug from ending up on file. These “Personal Surveillance Identity Prosthetics” are sold at cost – Selvaggio isn’t in it for the profits. There’s a $200 resin prosthetic, a set of 2D paper masks for large groups (protestors?), and a downloadable PDF paper mask that fits together like a 3D puzzle, giving the mask more dimension than the flat, 2D version.

paper anti-surveillance

“Our world is becoming increasingly surveilled. For example, Chicago has over 25,000 cameras networked to a single facial recognition hub,” explains the URME website. “We don’t believe you should be tracked just because you want to walk outside and you shouldn’t have to hide either. Instead, use one of our products to present an alternative identity when in public.”

Is this product a genuine solution to non-consensual surveillance? Or is it simply an artist’s attempt to make a statement? The 3D resin mask is fairly realistic, but with the wearer’s eyes peeking out of the mask’s holes, it’s creepy, to say the least.

anti-surveillance face

While the mask may thwart surveillance cameras, it will probably attract attention from other people nearby – so perhaps anonymity isn’t the goal.

It’s more about making sure that your face doesn’t end up in a databank; or at the very least, inspiring conversation about the topic of public surveillance. Potential customers should also be advised that many states and cities have laws against wearing masks in public.

Regardless of the ultimate intention, the fact that Selvaggio is willing to sacrifice his own likeness to Big Brother means that he takes the issue seriously. Cameras linked to facial recognition software will identify and track Selvaggio, regardless of who is under the mask. URME has actually tested the product using Facebook’s “sophisticated” facial recognition software.

Selvaggio even acknowledges that people could use the mask to commit crimes, which could land him in hot water. However, he has “come to the conclusion that it is worth the risk if it creates public discourse around surveillance practices and how it affects us all.”

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For meetings that should be an email? There’s an app for that

(TECH NEWS) If you’re tired of having your precious work time taken up by useless meetings, there may be a solution.

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Have you ever attended a meeting that turned out to be a waste of time and set you back on your work? I’m going to go out on a limb here and assume that every person reading this article is nodding in agreement.

Meetings, if executed appropriately (and sporadically,) can be effective. However, having weekly (or even daily) meetings that are designed to catch-up or give reports can add up to a ton of wasted time.

Across the board, meetings are generally geared towards productivity, and oftentimes they are counterproductive. So, how can you still get that need for touching-base with employees while still being productive? StandupMeet might just have the answer for that.

StandupMeet is a tool designed to make meetings more productive and agile. According to their statistics, more than $37 billion per year are being spent on unproductive meetings.

The main features include: the digitization of meetings, the instantaneous sharing of minutes, and the ability to assign actions and keep track of progress.

By making the meetings digital, you organize meeting points in one place. Decisions, actions, and key points can be logged in real time and accessed before the meeting.

This makes projects more agile and helps to increase critical success factors.

With instantaneous sharing of minutes, you can collaborate and share minutes of the meeting, key result areas, and action points. This is also done in real time and is shared with colleagues to make sure that each person is on the same page.

Finally, by assigning actions and keeping track of projects helps to ensure data integrity and provides accountability to each team member. Automated reminders are available so that you can spend your time on the more valuable tasks first.

In addition, StandupMeet also offers: project wised meeting, customized meeting types, organized agendas, shareable meeting minutes, accountability, reminders to ensure time is being appropriately applied, recurring meetings, conflict-free meeting scheduling, locations, automated follow ups, automatically tracked action points, and flexibility across time zones.

This can save time and increase productivity for on-site workers and can also be beneficial for teams that are remote.

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Drag keeps your email insanely organized

(TECH NEWS) Determining the best way to organize your tasks is a task in-and-of itself. A new app is here to help you organize your emails.

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Finding the best way to keep yourself organized can be trial and error. And, there’s not one correct method for every element that you have to keep organized in your life. How you track your finances may be completely different from how you organize your art supplies.

All of this can vary based on the person at hand, as well. Some people are visual, some are list-makers, some are a combination of a little bit of everything.

With much of our work and communication being done in the virtual world, one of the more crucial organization concepts to determine is how to organize your email. This is something I just recently found a good-method-for-me after years of everything just being scattered in my inbox.

Now, a new application is available to help people be proactive in their email organization.

Made specifically for Gmail users, the Drag app exists to change the way you organize.

According to developers, “Drag lets you transform your inbox into organized task lists. Sort your emails between pipeline stages (To Do, Doing & Complete) with simple drag ‘n drop, and mark as complete. Change the way you manage your emails, right inside your Gmail inbox.”

The platform is designed similar to a site like Trello, where you have columns of cards (in this case, emails) you can customize.

Drag’s example shows a “To-Do List,” “In Progress,” and “Complete.” This way, users can keep track of what emails still need attention as well as seeing exactly where they’re at in the attention stage.

This is great for someone who has many task-oriented emails. However, if you’re someone like me who has many folders/labels for email organization, the visual aspect may become overwhelming quite quickly.

With that being said, there is still the option to keep the folders/labels while introducing the visual aspect. As someone who is very list-oriented, this could be a beneficial way to enhance organization.

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