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Apple is launching a new search engine aimed at ending Google (and you’re already using it)

Apple is launching a search engine aimed at destroying Google and chances are, you’re already using it. What is it and how will this impact Google?

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Apple is slowly plotting their revenge on Google

After finding out that Google planned to compete with the iPhone, Steve Jobs said, “We did not enter the search business, they [Google] entered the phone business. Make no mistake; they want to kill the iPhone. We won’t let them.” Tim Cook seems to be carrying out this vendetta with their latest launch: Spotlight.

Spotlight is what happens on your Mac desktop when you press Command-space, or when you slide down your home screen on iPhone. Why would Apple want to compete with Google’s search engine and how could it possibly be successful? The answer is advertising. Google used to highlight the background of an ad with a color to distinguish it from other content, giving users a choice on whether or not to click on these ads. Over time, however, they have included smaller and smaller notes regarding ad-related content, resulting in many people being completely unaware they are clicking on sponsored content.

Spotlight looks quite Google-y

When you search for something now, the top few hits are ads on Google (more than likely). However, this isn’t true with Spotlight. Spotlight redirects you exactly where you need to be, no ads necessary. When Apple releases their latest updates in the Fall, these “instant search” features will be even richer.

For example, Spotlight will have improved integration for Siri. Since Siri has been pitted against Google Now time and again; the new integration could give it a leg up on Google’s active assistant. Spotlight, also codenamed Proactive, will have access to Siri, Contacts, Calendar, Passbook, and third-party apps, making it more contextually aware and “proactive,” rather than passively waiting for the user to speak.

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With all of these innovations, Spotlight could indeed overtake Google for searches. While Google has certainly been the favorite for searches, it seems the tides may very well be changing.

#AppleSpotlight

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

2 Comments

2 Comments

  1. Ilya Geller

    June 22, 2015 at 1:50 pm

    Apple is too late.

    Being structured information can search for people itself, based on their profiles of structured data. The information does not need any intermediators, like Google, search engines, between it and people. App;e's new search enfine is obsolete even before it began to work.

    I discovered and patented how to structure any data: Language has its own Internal parsing, indexing and statistics and can be structured internally. For instance, there are two sentences:

    a) 'Sam!’
    b) 'A loud ringing of one of the bells was followed by the appearance of a smart chambermaid in the upper sleeping gallery, who, after tapping at one of the doors, and receiving a request from within, called over the balustrades -'Sam!'.'

    Evidently, that the 'Sam' has different importance into both sentences, in regard to extra information in both. This distinction is reflected as the phrases, which contain 'Sam', weights: the first has 1, the second – 0.08; the greater weight signifies stronger emotional ‘acuteness’.
    First you need to parse obtaining phrases from clauses, restoring omitted words, for sentences and paragraphs.
    Next, you calculate Internal statistics, weights; where the weight refers to the frequency that a phrase occurs in relation to other phrases.
    After that data is indexed by common dictionary, like Webster, and annotated by subtexts.
    This is a small sample of the structured data:
    this – signify – <> : 333333
    both – are – once : 333333
    confusion – signify – <> : 333321
    speaking – done – once : 333112
    speaking – was – both : 333109
    place – is – in : 250000
    To see the validity of technology – pick up any sentence.

    Do you have a pencil?

    As you can see I really structure data. All current IT industry – and Apple as well – is obsolete and must either change or die.
    Google has no this choice, I don't give it to Erich Schmidt, Sergey Brin and Larry Page – Google is dead.

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