New BrightNest launch hints at homeowners’ futures
Today, BrightNest has announced the launch of “Homefolio,” a cloud-based tool that seeks to help homeowners stay organized and keep home information handy and upkeep simpler. The Homefolio can find and store appliance owner’s manuals, design details like paint colors and contractors’ numbers, all in the same place. Because all users have to do is tell Homefolio the brand and model number for their appliances, owner’s manuals will be stored online for quick reference.
As part of BrightNest’s offering, customized tips and a schedule of critical home tasks are send to homeowner users to help them save money, stay safe and healthy, and keep their home in better condition. The company says they believe that Homefolio “will be a key player in the trend of home automation.”
“People love the idea of keeping their home in shape because that translates to saving money and a healthier, safer environment for their family,” said Allen Shulman, co-founder and chief executive officer of BrightNest. “But, getting organized can be overwhelming. The Homefolio brings an order to the chaos, providing people with the organization and direction they need to stay on top of home maintenance. No more drawers of unidentified manuals and papers, now it’s all right there at their fingertips.”
“Our vision is to make BrightNest the place where people go online to explore, organize and take action when it comes to their home,” said Shulman. “The Homefolio is the go-to tool for organizing – it keeps all essential information in one easy place, but it also brings tangible value for homeowners. They can track repair and maintenance history, which they can use for their own records or pass on to prospective buyers as reassurance during the selling process.”
Last fall, AGBeat introduced you to BrightNest, a budding startup seeking to “redefine home maintenance,” the company says as it offers home care tips, weekly reminders to users and step-by-step instructions for home maintenance. “Think of us as the owner’s manual for the American Dream.”
We were so impressed with their offering and potential for rapid growth, they were named a 60 Genius Brand to watch in 2012, noting “The AGBeat team is pretty savvy about home maintenance, but we have all learned a lot from the BrightNest tips and if we love the look, feel and content they produce, we know consumers do as well. Watch for BrightNest to go mainstream and get some serious funding in 2012.”
In 2012, BrightNest has already made a huge, brilliant, and logical move with their “BrightNest Professional” launch, giving real estate and mortgage professionals tools to “effortlessly stay in touch with their clients” through a weekly emailer and customized dashboard providing tools and tips to keep their homes in shape.
The company says their next roll out will include the ability to store warranty information, add home photos and documents, and alerts for consumer recalls.