Connect with us

Tech News

How a chatbot can actually change people’s habits

(EDITORIAL) So many brands are creating chatbot functions and say they’re “building” a chatbot, but think of your users as you expand into this universe – define what you’re doing first.

Published

on

chatbot

It’s no secret there are a lot of chatbots these days. The latest trend: chatbots wanting to change people’s habits, and not all are created equal. As these types of bots become more prevalent, it poses the question: do they actually work? Answer: sometimes, and it depends.

Do chatbots actually affect behavior?

As a founder of an AI chatbot financial assistant, I know the opportunities and challenges that come from influencing daily behavior. When it comes to habits, you face the difficulties of say, marketing a vitamin versus a painkiller. I want to build software that will enact actual change, but let’s be real – people aren’t as motivated in the mundane, everyday decisions, because they don’t think it matters.

I’ve seen my fair share of chatbots — both impressive and crappy — come and go, and I can confidently say that chatbots/AI assistants will only work if behavioral science is implemented. This must be intentionally created throughout the software — from UX to UI to copywriting.

When there’s not an actual person on the other side of the conversation, the bot needs to use other motivating factors — otherwise, users won’t take it seriously. (Remember SmarterChild on AIM? Case in point.)

Real-life example: Open Habits

Let’s explore this further and look at new startup, Open Habits.

First off, the origin of Open Habits is pretty interesting. Twitter and Product Hunt user Aiden Buis tweeted a fun concept – a self-imposed hackathon where he would build and ship a SaaS product within 100 hours, and document every step.

It’s built as a bot within the app Telegram, so others can track your progress. But with the Open Habits bot, it isn’t geared towards a specific habit or interest. A user can track any habit they want to change. It seems like a good idea for flexibility, but in reality, this typically sets someone up for failure.

Motivations for different habits aren’t one size fits all, but specific tactics need to be used depending on the desired habit to change.

Overall, I’d give it an 7/10. For a quickly shipped software, it’s not all that bad.

But to actually create change, here are some guidelines to keep in mind:

1. Go easy on the notifications.

Let’s look at a software that fails at this, MyFitnessPal. I kind of shiver just thinking about the notifications I used to receive. An everyday notification typically means someone will turn off your notifications or flat-out ignore them. Make the notifications actually helpful, not constant or annoying, and for the love of God, please space out the timing.

2. Show the long-term picture for daily habits.

Show your users what they’re doing does matter and does lead to big change.

For example: If you’re talking about weight loss, show how swapping one dessert for fruit once a week can equate to X or Y calories or pounds lost a year. If it’s financial habits, show how saving even $1 a day can grow your financial future into $X. (Acorns does an excellent job of this.)

3. Do your research on favorable or unfavorable language.

If you’re trying to change someone’s habits, prepare to get to know as many experts as possible in your field. Read all the books, meet all the professors, and get to know all the researchers that study far beyond what you’re doing. Prime example: financial app users hate the term “budgeting” because it’s associated with negative feelings, and we only knew this because of This is why it’s crucial to become best friends with the leaders in your industry.

As always, this is simply a starting point for guidelines to keep in mind whether you’re building or just using a chatbot. Look at the competitors, see what works best for you and what motivates you, then go from there.

Elise Graham Kennedy is a staff writer at The American Genius and Austin-based digital strategist. She's a seasoned entrepreneur, started and sold two companies, and was on a TV show for her app. You can usually find her watching The Office on her couch with her dog and husband.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Australia wants Facebook and Google to pay media royalties

Australia seeks to require Facebook and Google to pay royalties to media companies for use of news content on their platforms.

Published

on

australia facebook google

Australia is in the process of requiring tech giants, Facebook and Alphabet, to pay royalties to Australian media companies for using their content. Australian Treasurer Josh Frydenberg announced the move the day after the US Congressional antitrust hearing that put the CEOs of Facebook, Alphabet, Amazon, and Apple back in the regulatory spotlight.

In addition to the pressure from the United States investigation into market control by these companies, global leaders are calling for similar regulations. Though none have been successful, media companies in Germany, France, and Spain have pushed for legislation to force Google to pay licensing fees to use their news content. Some companies have been pushing for this for years and yet, the tech giants keep dragging out their changes, even admitting their actions are wrong.

In 2019, the Australian government instructed Facebook and Google to negotiate voluntary deals with Australian media to use their content. The Australian government says the companies failed to follow through on the directive, and therefore will be forced to intervene. They have 45 days to reach an agreement in arbitration, after which the Australian Communications and Media Authority will create legally binding terms for the companies on behalf of the Australian government.

Google claims the web traffic that it drives to media websites should be compensation enough for the content. A Google representative in Australia asserts that the government regulations would constitute interference into market competition – which would be the point, Google!

According to a 2019 study, an estimated 3,000 journalism jobs have been lost in the last decade. The previous generation of media companies has paid substantial advertising fees to Google and Facebook while receiving nothing in return for the use of its news content. Frydenberg asserts the regulatory measures are necessary to protect consumers and ensure a “sustainable media landscape” in the country.

Continue Reading

Tech News

Onboarding for customers and employees made easy

(TECH NEWS) Cohere enables live, virtual onboarding at bargain prices to help you better support and guide your users.

Published

on

onboarding made easy

Web development and site design may be straightforward, but that doesn’t mean your customers won’t get turned around when reviewing your products. Onboarding visitors is the simplest solution, but is it the easiest?

According to Cohere–a live, remote onboarding tool–the answer is a resounding yes.

Cohere claims to be able to integrate with your website using “just 2 lines of code”; after completing this integration, you can communicate with, guide, and show your product to any site visitor upon request. You’ll also be able to see what customers are doing in real time rather than relying on metrics, making it easy to catch and convert customers who are on the fence, due to uncertainty or confusion.

There isn’t a screen-share option in Cohere’s package, but what they do include is a “multiplayer” option in which your cursor will appear on a customer’s screen, thus enabling you to guide them to the correct options; you can also scroll and type for your customer, all the while talking them through the process as needed. It’s the kind of onboarding that, in a normal world, would have to take place face-to-face–completely tailored for virtual so you don’t have to.

You can even use Cohere to stage an actual demo for customers, which accomplishes two things: the ability to pare down your own demo page in favor of live options, and minimizing confusion (and, by extension, faster sales) on the behalf of the customer. It’s a win-win situation that streamlines your website efficiency while potentially increasing your sales.

Naturally, the applications for Cohere are endless. Using this tool for eCommerce or tech support is an obvious choice, but as virtual job interviews and onboarding become more and more prevalent, one could anticipate Cohere becoming the industry example for remote inservice and walkthroughs.

Hands-on help beats written instructions any day, so if companies are able to allocate the HR resources to moderate common Cohere usage, it could be a huge win for those businesses.

For those two lines of code (and a bit more), you’ll pay anywhere from $39 to $129 for the listed packages. Custom pricing is available for larger businesses, so you may have some wiggle room if you’re willing to take a shot at implementing Cohere business-wide.

Continue Reading

Tech News

Smart clothing could be used to track COVID-19

(TECH NEWS) In order to track and limit the spread of COVID-19 smart clothing may be the solution we need to flatten the curve–but at what cost?

Published

on

COVID tracking clothing

When most people hear the phrase “smart clothing”, they probably envision wearables like AR glasses or fitness trackers, but certainly not specially designed fabrics to indicate different variables about the people wearing them–including, potentially, whether or not someone has contracted COVID-19.

According to Politico, that’s exactly what clinical researchers are attempting to create.

The process started with Apple and Fitbit using their respective wearables to attempt to detect COVID-19 symptoms in wearers. This wouldn’t be the first time a tech company got involved with public health in this context; earlier this year, for example, Apple announced a new Watch feature that would call 911 if it detected an abnormal fall. The NBA also attempted to detect outbreaks in players by providing them with Oura Rings–another smart wearable.

While these attempts have yet to achieve widespread success, optimism toward smart clothing–especially things like undershirts–and its ability to report adequately someone’s symptoms, remains high.

The smart clothing industry has existed in the context of monitoring health for quite some time. The aforementioned tech giants have made no secret of integrating health- and wellness-centric features into their devices, and companies like Nanowear have even gone so far as to create undergarments that track things like the wearer’s heart rate.

It’s only fitting that these companies would transition to COVID assessment, containment, and prevention in the shadow of the pandemic, though they aren’t the only ones doing so. Indeed, innovators from all corners of the United States are set to participate in a “rapid testing solutions” competition–the end goal being a cheap, fast, easy-to-use wearable option to help flatten the curve. The “cheap” aspect is perhaps the most difficult; as Politico says, the majority of people have a general understanding of how to use wearable technology.

Perhaps more importantly, the potential for HIPPA violations via data access is high–and, during a period of time in which people are more suspicious of technology companies than ever, vis-a-vis data sharing, privacy could be a significant barrier to the creation, distribution, and use of otherwise crucial smart clothing.

There is no denying that the Coronavirus pandemic has accelerated, among other things, technological advancement in ways unseen by many of us alive today. Only time will tell if smart clothing–life-saving potential and all–becomes part of that trend.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!