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How a chatbot can actually change people’s habits

(EDITORIAL) So many brands are creating chatbot functions and say they’re “building” a chatbot, but think of your users as you expand into this universe – define what you’re doing first.

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It’s no secret there are a lot of chatbots these days. The latest trend: chatbots wanting to change people’s habits, and not all are created equal. As these types of bots become more prevalent, it poses the question: do they actually work? Answer: sometimes, and it depends.

Do chatbots actually affect behavior?

As a founder of an AI chatbot financial assistant, I know the opportunities and challenges that come from influencing daily behavior. When it comes to habits, you face the difficulties of say, marketing a vitamin versus a painkiller. I want to build software that will enact actual change, but let’s be real – people aren’t as motivated in the mundane, everyday decisions, because they don’t think it matters.

I’ve seen my fair share of chatbots — both impressive and crappy — come and go, and I can confidently say that chatbots/AI assistants will only work if behavioral science is implemented. This must be intentionally created throughout the software — from UX to UI to copywriting.

When there’s not an actual person on the other side of the conversation, the bot needs to use other motivating factors — otherwise, users won’t take it seriously. (Remember SmarterChild on AIM? Case in point.)

Real-life example: Open Habits

Let’s explore this further and look at new startup, Open Habits.

First off, the origin of Open Habits is pretty interesting. Twitter and Product Hunt user Aiden Buis tweeted a fun concept – a self-imposed hackathon where he would build and ship a SaaS product within 100 hours, and document every step.

It’s built as a bot within the app Telegram, so others can track your progress. But with the Open Habits bot, it isn’t geared towards a specific habit or interest. A user can track any habit they want to change. It seems like a good idea for flexibility, but in reality, this typically sets someone up for failure.

Motivations for different habits aren’t one size fits all, but specific tactics need to be used depending on the desired habit to change.

Overall, I’d give it an 7/10. For a quickly shipped software, it’s not all that bad.

But to actually create change, here are some guidelines to keep in mind:

1. Go easy on the notifications.

Let’s look at a software that fails at this, MyFitnessPal. I kind of shiver just thinking about the notifications I used to receive. An everyday notification typically means someone will turn off your notifications or flat-out ignore them. Make the notifications actually helpful, not constant or annoying, and for the love of God, please space out the timing.

2. Show the long-term picture for daily habits.

Show your users what they’re doing does matter and does lead to big change.

For example: If you’re talking about weight loss, show how swapping one dessert for fruit once a week can equate to X or Y calories or pounds lost a year. If it’s financial habits, show how saving even $1 a day can grow your financial future into $X. (Acorns does an excellent job of this.)

3. Do your research on favorable or unfavorable language.

If you’re trying to change someone’s habits, prepare to get to know as many experts as possible in your field. Read all the books, meet all the professors, and get to know all the researchers that study far beyond what you’re doing. Prime example: financial app users hate the term “budgeting” because it’s associated with negative feelings, and we only knew this because of This is why it’s crucial to become best friends with the leaders in your industry.

As always, this is simply a starting point for guidelines to keep in mind whether you’re building or just using a chatbot. Look at the competitors, see what works best for you and what motivates you, then go from there.

Elise Graham Kennedy is a staff writer at The American Genius and Austin-based digital strategist. She's a seasoned entrepreneur, started and sold two companies, and was on a TV show for her app. You can usually find her watching The Office on her couch with her dog and husband.

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Making Slack actionable makes you productive

(TECHNOLOGY) Slack is an amazing productivity tool, but of course can add more to your plate – this feature puts you back on track.

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You know when you’re using Slack and you’re having a conversation with your teammate about whether or not you should grab lunch or go to Soul Cycle, but before you can answer, your editor Slacks you about deadlines and your design partner messages you proofs and suddenly you snap back to reality and remember that you’ve been working on a blog post for an hour and your concentration is completely shattered? You know, the exact moment when your productivity is officially derailed?

Well, Slack now offers Actions to help make sure that doesn’t happen. Your day may get busy, but at least nothing will slip through the cracks, work-wise.

Integrated with project management tools like Asana, Zendesk, and Jira, Actions allows users to create and comment on tasks, tickets or issues within conversations. That means no clicking through tabs or apps until you can no longer remember why you started clicking in the first place. More importantly, Actions keeps track of the work you need to do and when you need to do it.

So, how do Actions work?

1. Need to create a deadline or set up an appointment? Anything you see in Slack that needs a follow-up can be turned into an action when you click the ••• icon and choose an “action.”

2. When you’ve completed an action, a message appears in your Slack channel and lets your team know you’ve flagged it for follow-up.

3. Whichever app you’ve integrated with will alert Slack at which point you and your team can determine the next steps.

Bottom-line, Actions help keep your workflow moving. While it may not stop the onslaught of Slack messages from breaking your concentration, at least you’ll know what you should to be concentrating on.

If you’re curious to know more about Actions, the company has ample info on their API pages for your perusal.

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Freezetab streamlines how you save tabs in Chrome

(TECH NEWS) Freezetab is the newest chrome extension that allows you to organize saved tabs in a myriad of ways.

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Internet made easier

With the browser becoming more and more of a workspace than merely an application, the built in bookmarks tool may leave you a bit hungry for more.

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Chrome users who need better tools to organize and manage bookmarks may find the power they need in Freezetab.

Bookmark’s cooler, hotter younger brother

Freezetab seeks to answer the questions of “what if I could organize my bookmarks by website” or “I only want to save all but two of these tabs on zen office designs.” It seeks to give you more options beyond the “one or all” choices in chrome. Here is the lowdown:

  • The calendar feature remembers WHEN you saved a tab – so if you can’t remember the title you can just go back to the day.
  • Chrome either lets you save one or all tabs. Freezetab expands those options to include: all, current, everything but current, right of, left of, or pick and choose.
  • If you are sharing a collection of tabs with a workgroup or a partner, it exports as a nice textbox that is easy to share in integrated messaging, IM, or email. Or even social media!
  • Sorting is robust, and there is a solid search feature that searches as you type.
  • That quick save feature saves all the tabs and closes them – and you can adjust that quick save feature to meet your needs.
  • There is a handy little star feature to note important bookmarks (i.e. recipes and excel techniques).
  • Enhances your close tab capability to close everything to the left and specific tabs – this great if you work in chrome and have 75 tabs open that have one letter names.
  • It is easier to sort tabs after you save them – you can search for them and then sort into folders you create rather manually organizing them into folders.
  • As a bonus: for those who don’t want to have to sort bookmarks – unlike Chrome which requires you to pick a folder or risk turning your bookmarks to an unorganized mess, the extension automatically organizes it for you.

Freezetab findings

After spending a few moments with Freezetab, it does fit in nicely with a workflow. Solidly reviewed, the developer did solve an issue with “pinned” tabs in the 1.2 update. – so it doesn’t remove or add them. The features are nice and easy to use, and it doesn’t require more than five minutes of playing around.

One complaint – if you choose to the right or left of the current tab to close, it did close the active tab as well – which was a little funky. But once you get comfortable with the nuances, it’s easy to use.
The interface is function over form, but you won’t have any problem using or customizing this extension. Now Bookmark smart y’all!

#FreezeTab

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Tech News

We’ve all seen job listings for UX writers, but what exactly is UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

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The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touchpoints through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User centered design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

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