Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Cable companies continue to bask in price absurdity

(TECH NEWS) Cable companies are insane – instead of lowering prices to compete with streaming services, they continue to increase rates.

smart tv remote cable

so long cable

Cable companies continue to increase their prices but at what cost?

As these businesses fail to recognize the changing times, more customers are switching to cheaper and more quality options.

No competition

With the popularity of online streaming services such as Netflix, Hulu and Amazon, people have been opting out of traditional cable services. In the last few years the trend has seen more switching to online services and cutting the cord altogether.

So what have the cable services done to prevent this?


Cable services continue to increase in price despite their decreasing clientele. They are not even a worthy opponent when compared to online options. Do they just not want the business anymore?

Advertisement. Scroll to continue reading.

Survey says

Recently, TiVo announced the results of their Video Trends Report, a survey they have been conducting since 2012. In the most current results, almost half of participants said they were considering ending or switching their cable services.

It all comes down to money.

Current cable packages are too expensive for the average household to continue. In fact, 37% of survey participants claim to pay over $100 a month. On top of that, less than a quarter of consumers reported that they were satisfied with the services in the first place.

For most, the increasing bill is the primary reason.

Many also say that cable bundles include a ton of channels that are not even necessary. No matter if you have 100 channels or 20, chances are that the average watcher will only frequently use a few.

Some people think reducing channels may lower the cost, though as history tells us, cable companies will continue to find a way to overcharge.

Smart shoppers

As consumers become smarter about their options, cable companies are choosing not to follow in their footsteps. Online services cost less and have high quality programs that people want to watch.

Advertisement. Scroll to continue reading.

Over half of those surveyed in the Video Trends Report said they have a Netflix subscription.

If this is the case, then cable will continue to become less of a necessity. For now, the only thing cable companies can offer is a guarantee of an ever-increasing bill.


Written By

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

1 Comment

1 Comment

  1. Pingback: By the end of the year 22M adults will say goodbye to cable - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Streaming services have been dominating, but are we nearing the official death of cable TV with YouTube's Channel Store?

Business News

Streaming networks have been climbing the ladder for a little over a decade, but now, they're finally passed cable TV viewership numbers.

Tech News

(TECH NEWS) Cable was once the king of the entertainment castle but by the end of this year, it will likely be overthrown.

Business News

(BUSINESS NEWS) Amazon recently acquired Whole Foods in a win-win situation for consumers everywhere.e Amazon is getting fresher, Whole Foods is getting a price...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.