Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Don’t get in trouble for misusing the Google Glass™ brand

(Tech News) Google is stepping up their branding for Google Glass™ and requiring the world to step up with them, issuing new branding guidelines .

google glass

google glass
Watch your capitalization; Google releases branding guidelines for Glass™

New branding guidelines for Google Glass™

Google has released a set of branding guidelines regarding its ever-popular Glass™ product. There are several aspects of these guidelines that will affect how your business displays and discusses the brand. For example, Glass is always supposed to be capitalized and should never be talked about in the plural form. You are not permitted to say, “we sell Glasses;” you will have to say, “we carry Glass.” Also, it should not be possessive: “Google Glass’s controls are easy to use,” is not acceptable.

You cannot use Glass icons or assets for any other purpose, such as in physical merchandise that is unrelated to your Glassware or in non-approved Glassware. Glass can never be a part of a company name that produces software, either. Glass is never part of the name of your business. Instead, use “for Glass” and if you use this alongside a logo, “for Glass” must be smaller than the rest of the logo.

Trademarks, hashtags, and more

Glass should always carries a trademark symbol the first time, or the most prominent time, it appears in a publication and whenever possible you should state: “Glass is a trademark of Google Inc.” Google is strongly encouraging the use of the “#throughglass” tag to categorize anything you share, for easy discoverability and aggregation; especially with photos and videos publicly shared on social networking sites. You can also add “sent through Glass” when categorization is not needed; this is especially useful with emails, but not absolutely necessary.

While these guidelines may seem a bit anal retentive to the causal observer, we all know that branding is important. And if you get right down to it, Apple has a similar set of guidelines; even going so far as to ban the use of articles in front of proper nouns, like iPod, iPhone, or iPad. So, you should not say, “the iPhone,” even though it may be grammatically correct, because you need to play by their rules. After all, you would not want someone tampering with your business image, but putting forth content that was not up to your standards and I think Google and Apple are doing the same thing.

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. rolandestrada

    January 10, 2014 at 3:35 pm

    Snooze… My view is that Glass will become the equivalent of goobers that Bluetooth earpieces.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Can MusicLM (the new AI song clip generator From Google) crack the code for creating high-fidelity music? They’re working on it...

Tech News

Reading handwritten medical notes from the doctor is seemingly impossible, but Google is looking into assistive technology to help.

Business News

Everyone and their mother (well, many not all mothers as AI is a foreign concept still) has heard of ChatGPT. Could it take over...

Business Entrepreneur

Scammers are infiltrating Google My Business profiles, charging for them vs their usual fee-free guarantee. Google is taking legal action.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.