More than just photo filters
As Instagram has been acquired by Facebook and PicPlz has shut their doors, there is a thirst for independent photo sharing apps and communities, and while there are a variety, we want to share with you today EyeEm, a free photo sharing app and community that is well designed, comes with all of the filters your heart desires, and offers tagging so that you can connect with other users over similar interests.
Instagram is losing its appeal as it becomes the teeny bopper network where kids think their parents aren’t watching (and they’re not, they think kids are only on Facebook and don’t understand that Instagram is an entirely different community), so marketers are weary of mixing with tweens posing as adults, and skewed demographics as kids tend to enter their age as 102 years old, for example.
Enter the beauty of EyeEm
With the rise of the visual web, and the increasing importance of images over words in our multi-tasking web society, professionals looking for a way to stand out without caving to the teeny bopper network are scrambling for options.
Enter EyeEm, with their high quality filter to make your photos look as hipstery as possible (we all know that’s the goal, let’s be honest), and the app intuitively suggests relevant tags based on your location. Additionally, users can share effortlessly, sending all photos to Facebook, Twitter, Tumblr, Flickr, Foursquare, and more, without having to type multiple updates.
What is fascinating about EyeEm is their emphasis on the community, encouraging users to connect over similar topics and locations, stating that you should “connect with like-minded people based on common interests and the photos you take.”
Ideas for your photo sharing
One of the first questions people have is, “what am I supposed to take pictures of?” and the first inclination is food. That’s great, and it’s good practice, but it does nothing for your brand unless you do a tie in, like promoting on your blog that you are encouraging others in your city to seek out, eat, and photograph the best Tiramisu on Thursday nights, and you’ll feature the best photos on your blog every Friday. Tiramisu Thursdays. Build community, feature others, have fun.
If your inclination is to take abstract photos, show people what your desk looks like, even if it’s messy. What is your office view overlooking? Who do you work with? What does the life of a piece of paper look like? Document a series of images with a piece of paper being printed, picked up, put in a file, handed to an assistant, highlighted, labeled, delivered to client, signed, handed back, copied, filed, etc. This lame, boring move can be chronicled and featured on your blog.
Think of your photo taking not as a way to let people get a behind the scenes look at your professional life, your brand, or you, and try to take that extra step to share them on your social networks, particularly on your own blog so that you can add even more context, and tie in your brand. Simple!
Download EyeEm below:
Deidre
July 18, 2012 at 7:25 pm
Interesting idea but I’m not entirely sure how it’s different from using Instagram, Pinterest or even Facebook for a similar purpose.