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Facebook Ads Manager unreliability keeps dumpster fire rep alive

(SOCIAL MEDIA) The Facebook Ads Manager isn’t exactly reliable, refunds aren’t offered, and social media practitioners hate the (still) necessary evil.

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If there is one thing upon which we can rely when it comes to Facebook, it’s disappointing us. Sure, it is clear that the platform has done amazing things to connect people from all over the world. It allows the sharing of passions, photos, ideas, lifestyles, and pointlessly hilarious memes. But we have all glimpsed the dark underbelly of the social media giant.

Facebook regularly shows us the ugliest side of ourselves. This is a topic that is covered ALL. THE. TIME. How many of us have expressed our regret that Auntie posted insensitive views with the same pride she shares her great-grandchild’s first touchdown in the junior divisional beauty pageant and peewee football game?

But the content created by users is not Facebook’s latest letdown.

Ad buyers are regularly unable to see the analytics of their campaigns. For example, on October 29th, a number of digital media professionals found the Facebook Ads Manager to be unresponsive for hours. This lapse in availability is devastating to those who purchase ad space. This was aggravated by the fact that many campaigns were time sensitive, as they focused on the midterm elections.

Further, online advertisers rely on instant feedback and data to inform their next decisions. Many have expressed that the October 29th outage is a fairly regular occurrence with Facebook and continues to make their jobs nightmares.

Additionally, refunds were not offered for the time advertisers had purchased and not been able to use.

This recent occurrence appears to be the longest shutdown of FB Ads Manager, contributing to the dumpster fire of a reputation Facebook ads have cultivated.

We continue to ask – how can such a wealthy and dominating platform not get this issue into check? Or is it part of a broader design to lower expectations and soak up money like an adult child living in their parent’s basement, with no end in sight?

Facebook continues to decline commenting on their unreliability. Perhaps they know that all the Baby Boomers and Gen Xers will continue to use, share, swoon, and offend regardless of internal issues, and that advertisers will not (for some time) be able to subsist without reaching these groups.

For now, it seems Facebook is still in the driver’s seat. Whether or not they know how to drive this dumpster on wheels is another matter.

Jennifer Yano holds a bachelor’s degree in Spanish and a master’s degree in teaching. A high school Spanish teacher and coach by day and a naturally reclusive Hobbit by night, she enjoys writing about business, education, and kitten paws.

Tech News

Freezetab streamlines how you save tabs in Chrome

(TECH NEWS) Freezetab is the newest chrome extension that allows you to organize saved tabs in a myriad of ways.

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Internet made easier

With the browser becoming more and more of a workspace than merely an application, the built in bookmarks tool may leave you a bit hungry for more.

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Chrome users who need better tools to organize and manage bookmarks may find the power they need in Freezetab.

Bookmark’s cooler, hotter younger brother

Freezetab seeks to answer the questions of “what if I could organize my bookmarks by website” or “I only want to save all but two of these tabs on zen office designs.” It seeks to give you more options beyond the “one or all” choices in chrome. Here is the lowdown:

  • The calendar feature remembers WHEN you saved a tab – so if you can’t remember the title you can just go back to the day.
  • Chrome either lets you save one or all tabs. Freezetab expands those options to include: all, current, everything but current, right of, left of, or pick and choose.
  • If you are sharing a collection of tabs with a workgroup or a partner, it exports as a nice textbox that is easy to share in integrated messaging, IM, or email. Or even social media!
  • Sorting is robust, and there is a solid search feature that searches as you type.
  • That quick save feature saves all the tabs and closes them – and you can adjust that quick save feature to meet your needs.
  • There is a handy little star feature to note important bookmarks (i.e. recipes and excel techniques).
  • Enhances your close tab capability to close everything to the left and specific tabs – this great if you work in chrome and have 75 tabs open that have one letter names.
  • It is easier to sort tabs after you save them – you can search for them and then sort into folders you create rather manually organizing them into folders.
  • As a bonus: for those who don’t want to have to sort bookmarks – unlike Chrome which requires you to pick a folder or risk turning your bookmarks to an unorganized mess, the extension automatically organizes it for you.

Freezetab findings

After spending a few moments with Freezetab, it does fit in nicely with a workflow. Solidly reviewed, the developer did solve an issue with “pinned” tabs in the 1.2 update. – so it doesn’t remove or add them. The features are nice and easy to use, and it doesn’t require more than five minutes of playing around.

One complaint – if you choose to the right or left of the current tab to close, it did close the active tab as well – which was a little funky. But once you get comfortable with the nuances, it’s easy to use.
The interface is function over form, but you won’t have any problem using or customizing this extension. Now Bookmark smart y’all!

#FreezeTab

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Tech News

We’ve all seen job listings for UX writers, but what exactly is UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

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The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touchpoints through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User centered design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

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Tech News

Time is money and Clockify helps you make the most

(TECH NEWS) Tracking your time worked as a freelancer can easily be lost in the shuffle. A new tool has been designed to make this important aspect easier.

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After years of searching for a method that works for me in terms of organization and productivity, the answer seemed to be simple: a calendar I can write on and Post-It notes. This method is a little old school, but seems to get the job done for my organizational needs.

However, there are some things that slip through the cracks with this method, but it’s more user error than it is the actual practice. One thing I struggle with is keeping track of my freelance hours this way.

I have a tendency to guesstimate how much time I worked throughout the day and know that I wind up underdocumenting my hours. I would hate to know how much money I’ve missed out on keeping (sometimes inaccurate) handwritten notes.

But, like many other small scale issues, there is a simple solution. And that is found in the form of time trackers.

One of the newest members to join the online time tracker team is Clockify, who operates under the idea of “your time, your rules.” It is a free time tracking tool designed for agencies and freelancers.

Clockify allows users to manage as many team members, projects, and workspaces that you need in an effort to help your business run smoothly. This allows for a complete overview of team productivity.

The tool offers a way to enter time manually as well as clock time automatically. This way you can keep tabs on what you’re working on and assign and label time logs to the appropriate clients.

With this time tracking, you are able to generate weekly, monthly, and annual reports at any given time. These reports can be saved, exported, and shared with clients to give them more information about your work process.

The real-time tracking helps to improve business efficiency and gives more insight into what each team member is spending their time on. Having this information available can give visual representation of how to improve in the future.

Clockify currently exists in desktop format with iOS and Android apps coming soon.

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