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Facebook Ads Manager unreliability keeps dumpster fire rep alive

(SOCIAL MEDIA) The Facebook Ads Manager isn’t exactly reliable, refunds aren’t offered, and social media practitioners hate the (still) necessary evil.

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If there is one thing upon which we can rely when it comes to Facebook, it’s disappointing us. Sure, it is clear that the platform has done amazing things to connect people from all over the world. It allows the sharing of passions, photos, ideas, lifestyles, and pointlessly hilarious memes. But we have all glimpsed the dark underbelly of the social media giant.

Facebook regularly shows us the ugliest side of ourselves. This is a topic that is covered ALL. THE. TIME. How many of us have expressed our regret that Auntie posted insensitive views with the same pride she shares her great-grandchild’s first touchdown in the junior divisional beauty pageant and peewee football game?

But the content created by users is not Facebook’s latest letdown.

Ad buyers are regularly unable to see the analytics of their campaigns. For example, on October 29th, a number of digital media professionals found the Facebook Ads Manager to be unresponsive for hours. This lapse in availability is devastating to those who purchase ad space. This was aggravated by the fact that many campaigns were time sensitive, as they focused on the midterm elections.

Further, online advertisers rely on instant feedback and data to inform their next decisions. Many have expressed that the October 29th outage is a fairly regular occurrence with Facebook and continues to make their jobs nightmares.

Additionally, refunds were not offered for the time advertisers had purchased and not been able to use.

This recent occurrence appears to be the longest shutdown of FB Ads Manager, contributing to the dumpster fire of a reputation Facebook ads have cultivated.

We continue to ask – how can such a wealthy and dominating platform not get this issue into check? Or is it part of a broader design to lower expectations and soak up money like an adult child living in their parent’s basement, with no end in sight?

Facebook continues to decline commenting on their unreliability. Perhaps they know that all the Baby Boomers and Gen Xers will continue to use, share, swoon, and offend regardless of internal issues, and that advertisers will not (for some time) be able to subsist without reaching these groups.

For now, it seems Facebook is still in the driver’s seat. Whether or not they know how to drive this dumpster on wheels is another matter.

Jennifer Yano holds a bachelor’s degree in Spanish and a master’s degree in teaching. A high school Spanish teacher and coach by day and a naturally reclusive Hobbit by night, she enjoys writing about business, education, and kitten paws.

Tech News

Beautiful new wellness app takes a more holistic approach

(TECHNOLOGY) Using tech to help with wellness is nothing new, but this app takes a more holistic approach to help you balance.

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There are thousands of health and fitness apps in various marketplaces, so what distinguishes between them is often a matter of personal taste. Much like the variety of organizational apps, I find that picking a wellness app involves much the same process – what works for you? What do you need? What are your wellness goals? And so on.

I spent a few days with the new wellness app, Wellbody, and I will say I am fifty/fifty. I love the approach and philosophy of Wellbody. Take a look at their fundamental tenants:

  • We believe in progress over perfection
  • We believe in small, simple, and sustainable behavior change
  • We believe that with mindful practice, people can do amazing things
  • We believe that real change starts with being mindful…and is maintained through creating healthy habits
  • We take a holistic view across the five major pillars of health: nutrition, exercise and movement, sleep, stress management, and connection
  • We believe everyone deserves access to better health and wellness
  • We want to help you live life well

As a person who is incredibly engaged in their own wellness and trying to figure out how to do that, I believe fully in this model. Holistic perspectives on health are important for anyone.

However, a holistic perspective may mean some people perceive this app as having a lack of focus. It is foundational, so it is not a workout plan, or calorie counter, etc. It’s primarily educational. And the content is actually good. The foundation series are well narrated, and I think it does a good job of level setting and providing information.

It does have a daily quote and a little daily experiment (which I think is a good add). The content library is growing, and the sessions outside of the foundational session are great (I loved the “Mindfulness vs. Meditation” piece)

However, there are a few challenges I have right away.

First, the sessions don’t have any good visuals, summaries, or much of anything else.

Also, the daily experiment has been rather vague. Yes, I understand that it is a mindfulness app, but the challenges are more pondering and less practice.

Most critically – without an internet connection you can’t listen to this. So if you are on a plane, or on a limited reception subway, or are away from Wi-Fi, you can’t listen to any of the content. That’s a glaring issue, and it is too easy to turn to other podcasts or apps who we can listen to the content without an active internet connection. It makes it harder to open this app everyday, which is important for the way it works.

I think Wellbody has the concept down – what’s missing is more content. There needs to be more specific content, maybe a journaling feature, etc. I would recommend this app for anyone who is starting a wellness journey, or maybe is re-evaluating what kinds of health changes they are trying to make. If you need a diet tracker, or exercise plan, this is going to be less helpful. However, if you are trying to change the way we look at wellness, this is a great place to start.

Side Note: I love the visual design of this app, which is a weird cross between Zen and an episode of Fixer Upper (I love all of the designs at Target, y’all).

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What’s TikTok, why’s it so huge, and why is Facebook scared of it?

(TECH) TikTok has taken the internet by storm – you’ve probably seen the videos floating around, so here’s the context your business needs to know.

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Jimmy Fallon challenged his viewers to his version of a #sharpiechallenge. That’s where you toss a sharpie into the air, catch it, take the cap off and draw a mustache on yourself with it. He requested that viewers use TikTok to record it and upload it.

As of this writing, the hashtag boasts 8.2 million views in TikTok alone – if it wasn’t big before it gained Fallon as a fan, it is now.

What Is TikTok?

The TikTok app is the brainchild of Bytedance, a Chinese company that once owned Muscal.ly, and it launched in September 2016 as Douyin (it’s Chinese moniker). When it launched internationally, a year later, they branded the social media app TikTok. When Musical.ly shut down, users had to switch.

The app lets users view, create and share 15-second videos (kind of like Vine, RIP). It’s estimated that there are over 500 million users worldwide. The app has been highly ranked in the charts for number of downloads over the past few months, with a spike when Fallon had his first challenge, #tumbleweedchallenge. (For the record, Fallon and The Tonight Show do not have a business relationship with Bytedance.)

Users can lip-sync, do duets, record a reactions video and has some excellent tech in the app for video editing. Users can comment on videos and create video memes. It’s pretty fascinating. And wildly appealing to the masses.

One of the best things about TikTok is that the app doesn’t have advertising or monetization capabilities, even though it has a broad audience. With an estimated 500 million users, it’s just a matter of time.

Facebook launches a TikTok-clone.

Facebook doesn’t want to be late to the game. In classic follower fashion, they have launched their own short-video app, Lasso.

I played with both apps, and Lasso just doesn’t have comparable content.

What Facebook does have is its user base. By integrating with Facebook itself, Lasso may outdo TikTok eventually, but it will need to increase its capabilities.

Why should your business take notice?

Small businesses should be aware of these apps. Online videos are driving social media engagement. Content is king, and you’ve been reading here for years that video is a powerful component of any social media strategy.

TikTok and Lasso give you video-making and video-sharing tools that could increase your online presence.

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Hardware tokens are what folks serious about avoiding hackers use

(TECH) Hardware tokens have been around for a while, but people most serious about avoiding hackers swear by them.

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How many passwords do you have? How many sites do you use each of your passwords for? Information Today research estimates over half of all adults have five or more unique passwords, while one in three adults have 10 or more unique passwords that have to be remembered.

This particular study was from 2012. I’d wager that most of us use many more passwords today than we did just six years ago. With the risk of your accounts being hacked increasing, you might be wary – you might not even trust an online password manager.

If you struggle with remembering all of your passwords and want to make sure you are managing passwords and protecting your accounts, you might want to consider a hardware token.

What is a hardware token?

This piece of hardware is a physical device, similar to a USB drive, that lets you gain access to an electronically restricted resource. It’s actually a simple two-factor authentication source.

Once your account is set up to accept the hardware token, you log in to the account with your user ID and password. You’ll be asked to insert the hardware token into the device, which gives you access to your account. It’s another layer of protection and authentication.

Hardware tokens have been on the market since 2002. Although many use the USB port on your device, Bluetooth tokens and smart cards are other types of hardware tokens. Setting up a hardware token is fairly easy. You can use your hardware token with most websites that have two-factor authorization.

The challenges with hardware tokens is that they are very easy to lose and can easily be stolen. That’s a pretty significant downside.

The YubiKey, one of the current offerings on the market, costs about $50. It could be expensive to have a hardware token for everyone in your organization. Google Titan, another brand of hardware key, costs about the same.

Some argue that not everyone needs this much security, but those people probably have never been hacked. If it protects your accounts, it might be worth taking a look.

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