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Gmail gets more advanced, should professionals use it exclusively?

Gmail was once used by professionals as an alternative email, a personal account, but as Gmail becomes more advanced, many pros are switching over to Gmail exclusively.



Should professionals switch to Gmail? Maybe.

Gmail is a great tool for both companies and individuals, for both professional and personal use. Many professionals and companies use Google email service exclusively and many swear by it because it’s free, user-friendly, and has many great features for professionals. Even so, there is a stigma attached to businesses using Gmail instead of something specifically and solely built for professionals. And sometimes this can make professionals wary to make the switch. Those who refuse to give Gmail a chance for their professional needs are really missing out, and here’s why.

FeaturesOne of Gmail’s most recent features allows you to search for specific attachments based on the text in the document. You can search within PowerPoint, Word, and PDF attachments. Pretty much nothing is off limits now when it comes to an internal Gmail search. Other features include 2-step verification to better protect your information and emails and it allows you to video chat right from your inbox—not to mention all the compatible extensions, add-ons, and tools you can use to simplify and streamline your day.

Ease of Use – Gmail is easy to use and to understand. For the most part, it is user-friendly and business-friendly. If you or anyone in your company has a question about a feature, tool, or a function, there is an extensive, yet straightforward, help center that you can search through or you can even contact them directly.

Accessible – Unlike some business-specific email options, Gmail is highly accessible. Instead of having to remember the specific URL and company code and password to access your work email—assuming that you have access to it off of your work computer or work cell phone—using Gmail means you and your employees can log in from anywhere and from any device.

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Free – It may not matter as much to larger companies that they have to pay for their email service. But for smaller businesses, every penny counts and every unnecessary expense has to be cut. Need some good news? Gmail is free. What better way to cut back on expenses than by making the switch to Gmail?

It’s true that when Gmail was first introduced, it wasn’t that impressive. But times have changed and Google has made some significant strides for its professional use. It has advanced so far, in fact, that some companies refuse to use anything else. You may not be converted to the Gmail clan yet, but with recent advancements and the promise of more to come, Gmail may be a viable option to fill and support your business needs.

Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.



  1. MattWilkins

    October 11, 2012 at 9:59 pm

    Only thing I miss is read receipt but I just use Docusign if it’s an important document

    • AGBeat

      October 12, 2012 at 9:51 am

      @MattWilkins Hey Matt, I use Right Inbox has a Gmail extension that tracks and offers a read receipt (I totally use it):

    • Roland Estrada

      October 12, 2012 at 7:46 pm

      @MattWilkins I think read receipts are an archaic Windows legacy that should rightly be “sent out to the country to live with grandma”. Frankly, if I want you to know I’ve read your email, I’ll let you know.

  2. raelt

    October 12, 2012 at 10:12 am

    @Marki_Lemons Good morning Puddin. I have not forgotten you. Trying to figure out my next week

    • TaiishaStewart

      October 12, 2012 at 10:24 am

      @raelt GM I’ve been checkin my twitter all morning waitin on u to awake from your beauty sleepit’s Friday I told my sis u hold nothin bk

      • raelt

        October 12, 2012 at 10:33 am

        @TaiishaStewart LOL. Awe Puddin xoxo

        • TaiishaStewart

          October 12, 2012 at 10:34 am

          @raelt have a blessed day!

    • Marki_Lemons

      October 12, 2012 at 11:20 am

      @raelt NP just let me know. I’m running to Indianapolis to teach a technology class on Thursday. Excited about what we can create for @WPMBC

  3. SamIngersoll

    October 12, 2012 at 1:44 pm

    There are many many more reasons to use “gmail” for business particularly if you understand the war that is going on between Google and Facebook to get you to use all of their systems for everything you do.
    Most ImportantlyIf you have any interest in SEO, using a Google Apps business account to establish and verify your Brand and personal Profile through Google+ and all it’s tools including Google Plus Local Business page – merged with Google Places page — is really a must-do.In AdditionThe apps offered are also much more sophisticated. For example, I can add someones contact info from an email directly into my MailChimp drip with one click from a tab at the bottom of the email. YesWare is a great one that can be adapted for real estate. Boomerang is nice too.. Rapportive….I could go on and on 🙂

  4. LawyersTitleOC

    October 12, 2012 at 3:30 pm

    @CENTURY21 @AGBeat If Gmail came out with a linked CRM program I think outlook would have a big run for its money

    • RealtorRoland

      October 12, 2012 at 7:51 pm

      @LawyersTitleOC If you’re on a Mac, Daylite has email linking. Outlook yuck!! Try Postbox.

  5. CarlinoRealty

    October 12, 2012 at 4:05 pm

    @CENTURY21 @agbeat

  6. hugorealtor

    October 12, 2012 at 4:08 pm

    @CENTURY21 @agbeat It hasn’t already. I use it exclusively and port my CENTURY 21 email for branding.

  7. Roland Estrada

    October 12, 2012 at 7:40 pm

    I think unless you have some serious corporate needs, Gmail is just fine for real estate agents. Most people don’t give a rats behind what your .com address is. They just want to be able to get ahold of you. As matter fact with some of the names agents pick for their websites, they are probably better off. 
    If you throw in their superior spam protection it’s a no-brainer. I get almost no spam to my inbox and that is huge, huge deal for me.

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