Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Google Design Minutes videos can inspire pros in any industry

(Tech News) Google Design Minutes is a new video series produced to explain Google’s design theories, and could easily inspire any industry.



Finding inspiration in Google’s new video series

Google has begun a new series of videos entitled, “Google Design Minutes,” or #GoogleDesignMinutes. In this series, lead designers of Google products and technology, discuss how projects came about, challenges they faced, and how they powered through these challenges.

These videos are not only useful for tech enthusiasts, but also for anyone who has ever had a difficult problem to solve.

Below is a sampling of the videos they are putting out – watch any that appeal to you, and check out their YouTube playlist for many more.

How Google developed search to be fast AND beautiful

Jon Wiley talks about developing the “Search” function of Google. He describes how other team members did not think it was possible to speed up the functioning of the search, but he still managed to do it, by simply making a few adjustments. He focused on the utility, usability, and beauty of the search engine.

By simply making the search box a bit larger, it made the font size bigger, allowing users, especially mobile users, to see what they were searching for more easily and thus increased the speed of returning their desired results. He also helps with the development of voice integration. By being able to speak text, instead of typing it in, again, you are able to find what you need quickly. What can every day users glean from this? Small changes can make big differences. A little bit of time spent tweaking small things, can greatly impact your overall product.

Advertisement. Scroll to continue reading.

How Google Maps studied users

Sian Townsend and Jonah Jones talk about Google Maps and the different stages development the project has seen. Keeping the notions of simplified, useful, beauty in mind, Townsend and Jones talk about doing research for Google Maps. By handing the technology over to people, they were able to watch user interact with it; noting struggles, or instances of not quite finding what they needed.

By watching people interact with it, they were able to integrate certain function into the interface, instead of keeping buttons and zoom, for example, on the sidebar. This allowed the user to become part of the map interface, rather than trying to find the right button. From this you should take away: research and development is critical with any project and collaboration can make everything easier.

How simplicity is at the core of Glass

Isabelle Olson addresses the development of Google Glass. The prototype she was initially presented with was bulky, raw, and unattractive. Her goal was to turn it in to something simplistically beautiful, while still maintaining form and function. Olson advises to break a project down into a few good ideas and make them shine, so that you do not feel overwhelmed. The original prototype weighed 150 grams and she reduced it to a mere 43 grams.

The take away: focus on solving the problem, then simplify it. What can you remove and make better while still retaining form and function? Focus on making it as easy as possible for consumers to use your product.

What anyone can learn from this series

The overall takeaway: all projects struggle. Coming up with new, innovative, effective, ideas are very difficult, but very rewarding. These videos also help to get the creative juices flowing; as you see that even Google development teams become frustrated and almost burn out, you gain a new perspective into your own projects.

Advertisement. Scroll to continue reading.

As Jon Wiley so aptly used this quotation by Sir Arthur C. Clarke: “any sufficiently advanced technology is indistinguishable from magic.” Your goal, with any project, should be to make it look like magic, regardless of the hours spent struggling with concepts and prototypes; make it look like magic.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

1 Comment

1 Comment

  1. Pingback: Google is saying goodbye to its Helpouts program - AGBeat

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Google joins the tech titans of the industry by laying off thousands of employees, however, stating it is based on performance.

Business News

Some of us have been suspicious of incognito for quite some time, and this Google privacy lawsuit confirms our fears.

Tech News

The next way to video chat with your remote coworkers or even your family miles away? Possibly coming soon: Holograms.

Business News

With strict competition and anti-trust allegations, Google is slipping down the path of layoffs and company cuts.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.