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Google Home catches up to Alexa with new voice order purchasing

(TECH NEWS) Google Home plays catch up, finally adding features Amazon’s Alexa had from the get-go.



google home smart-home digital assistants

Google’s stepping up

Watch out Alexa! Google Assistant has officially entered the voice command shopping game. In an announcement Thursday, product managers David Wang and Larry Adams unveiled Google Home’s newest trick–hands-free shopping.

Out of paper towels? Google Assistant has you covered. Got a load of laundry but no detergent? Google Assistant can handle that too. Looking through Google Assistant’s list of shopping partners, it seems like everyday household items are the focus.

However, there are a few beauty and electronics retailers like Ulta and Frys that are paired up with Google Home. I also see some potential for cutting into Amazon’s profit in the gift giving department, with retailers like Toys “R” Us, L’Occitane and Sur La Table (if you want to get fancy).

Who’s who of Google Home

Here’s a full list of retailers:

99 Ranch Market
Bed Bath and Beyond
Brickmans Ace Hardware
Buy Buy Baby
Cole Hardware
Fry’s Electronics
Google Store
Gordon’s Ace Hardware
Guitar Center
Hassett Hardware
Logan Hardware
Nine West
Nob Hill Foods
Orchard Supply Hardware
Palo Alto Toy & Sport
Paragon Sports
Payless ShoeSource
Peninsula Beauty
Pier 1 Imports
Right Start
Road Runner
Smart & Final
Sur La Table
The Vitamin Shoppe
Toys”R”Us / Babies”R”Us
Treasure Island Foods
Vicente Foods
Western Kosher
Whole Foods

The list is lengthy and diverse, but nothing compared to Amazon’s list of merchants.

Plus, Google Express merchants vary from region to region. This could put the service at a disadvantage compared to Alexa’s access to Amazon Prime’s litany of nationwide merchants.

How does it work?

FYI, Google Assistant’s new shopping feature is tied directly to Google Express. Customers make orders through a list of Google Express Merchants. Say Fido needs more dog food. Give the order, “OK Google, order dog food”.

Google Assistant will wait for a “yes” to confirm an order or continue giving suggestions based on your Google Express order history and store availability. If Fido is picky about where he gets his dog food, you can even specify a store and Google Assistant will refine your search to that particular store.

As for cost, it’s unclear what shipping and service fees will be since Google’s offering a promo until April 30, 2017. Until then, service fees are waived. However, we do know that the competitor Alexa, requires a $99 Prime membership. Since Google Assistant is tied to Google Express, you may have to dole out the standard $95 Google Express membership fee.

What’s Next

Thanks to Google Assistant’s new shopping feature, we now have one more task we can handle through a conversational UI.

A hands-free shopping experience may be easier, but is it smarter? Click To Tweet

I think getting smarter is the obvious next step for both Google Assistant and Alexa.

Integrating chatbots with Google Express retailers can bring depth to our voice command interactions. Chatbots can add expertise and customization to our purchases.

I don’t want or need much interaction when it comes to a simple purchase like toilet paper.

However, pet products, toys, books, electronics, and beauty items are all ripe for the type of smarter interactions retail sponsored chatbots can bring. Both Amazon and Google wisely opened up their platforms to outside developers. I’m excited to see what they come up with.


Staff Writer, Arra Dacquel is a San Francisco based writer. She has a bachelor’s degree in political science from UC Davis and is currently studying web development. She’s obsessed with tech news and corgis, but not in that order.

Tech News

iOS 15 beta has blur nude photos opt-in, but its not without fault

(TECH NEWS) To protect children from explicit content, the most recent beta version of iOS 15 includes a feature that allows users to blur nude photos.



Woman looking at Apple iPhone representing new iOS 15 beta that will blur nude photos.

In a move to protect children from explicit content, the most recent beta version of iOS 15 includes a feature that allows users to blur nude photos received in the Messages app. Amid privacy concerns, the feature has yet to be released.

The option to blur nude photos is opt-in, reports The Verge, and does not prevent users from choosing to view the photos in question even after being implemented.

This iteration of the feature is distinct from the original one insofar as it will no longer alert a parent or guardian when nude photos are encountered. While this may seem like a controversial change, several experts pointed out that exposing nude content on a child’s device in some households could result in abuse or, as Harvard Cyberlaw Clinic instructor Kendra Albert suggests, the outing of “queer or transgender children to their parents.”

With the most recent version of this feature enabled, children who receive inappropriate photos via the Messages app would be able to do two things: choose to avoid (or see) the content, and choose to send a report to a trusted adult if they see fit to do so.

Blurring photos is just one of several aspects of Apple’s Communication Safety suite, a feature that aims to prevent child sex abuse by making it easier for children to avoid and report predatory content.


Child on electronic device- iOS 15 beta that will allow blur nude photos should protect children.

Another feature that Apple has tested – but not released – is their Child Sex Abuse Imagery Detection (CSAM-detection), which scans and reports iCloud content that shows child pornography or abuse to Apple moderators for further review. As one can imagine, the feature drew mixed criticism, the majority of which came from privacy advocates.

While the vast majority of humanity can (hopefully) agree that fighting against child exploitation is a noble cause, these groups argue that scanning and reporting individuals’ personal photos via an algorithm opens the door to government interference and increased surveillance. Switching the algorithm’s baseline to scan for things like anti-government content, for example, would be easy, these groups posit, making the feature extremely dangerous in principle.

There is no current release date set for any of these aforementioned features, though iPhone users can reasonably expect them to drop at some point during iOS 15’s development.

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Tech News

Amazon Music debuts synchronized text transcripts for popular podcasts

(TECH) The first feature to hit Amazon Music is auto-generated and synchronized text transcripts for their most popular podcast shows. Sign us up!



Amazon Music Transcripts

Amazon set out to accelerate the growth and evolution of podcasts last year by acquiring the podcasting network, Wondery. Now, the company is doing just that with the launch of its auto-generated and synchronized podcast transcripts feature on Amazon Music.

According to an Amazon Music tweet, with this feature, you’ll be able to “Roll it back, jump ahead, and follow along” with the podcast you’re listening to. For instance, you can scrub through the transcript to find that line of text with that quote or movie and book suggestion you can’t quite remember. When you tap on a particular line of text in the transcript, you’ll be able to jump straight into that specific part of the podcast. I can already see all the time saved! But, if you just want to read along as you listen, you can do that, too. The transcript will match the audio as you’re hearing it.

Right now, the company is only rolling out podcast transcripts in the US on both iOS and Android devices. When it will expand to other countries isn’t known, and the feature isn’t available for all podcasts yet. For now, it is only available on a selection of popular podcasts like Smartless, Crime Junkie, This American Life, Uncommon Ground, and Modern Love, but more are coming.

Amazon Music Homescreen

To use it, all you have to do is open the podcasts tab on Amazon Music and select one of the podcasts you’d like to listen to. Of course, you’ll need to select a show with the podcast transcription feature to see it. When your show is playing, on the top of the album art and in fullscreen mode, the transcriptions will be available for you to read along to.

Oh, and if you’re worried about having to read through the ads, you have nothing to fret about. Ads won’t be transcribed. Instead, the transcription will read “audio not transcribed” when they are playing.

So far, Amazon seems to be going strong in the podcasting game with the release of podcast transcripts. The feature makes it easy to search and find what you are looking for in a show. And, for those on a long and noisy bus and subway ride, you’ll finally be able to read the information you previously couldn’t hear.

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Tech News

UX design: If you don’t have it, get yourself an audit made easy

(TECH NEWS) UX design is important. By conducting a simple audit to make sure your site is accessible, you can minimize the number of people that quickly go away.



Two UX design people standing in front of a whiteboard with a UX map.

A good UX design is essential in attracting and retaining customers. A seamless and positive experience will keep customers happy and bring your business many benefits, like increasing audience engagement and sales.

But, how do you know if your user experience is in need of help, so people don’t bounce away quickly? Well, if UX is not your forte, the best thing to do is to hire a good UX designer. Unfortunately, sometimes hiring one isn’t always within the budget.

So, what do you do then? The next best thing is to conduct a UX audit of your website or app. Not sure where to begin? Fulcrum’s Do It Yourself UX Audit kit is one place to start.

According to the website, this DIY UX audit “can help you gain valuable insights about the usability of your product.” The tool detects problems in your UX, prioritizes them for you, and finds out how you can fix any existing issues.

The tool is made out of free easy-to-use Notion templates. These UX audit checklists are all customizable, and you can print them or save them on your Notion dashboard to use later.

Inside each template, there are cards with descriptions and examples. Depending on if you meet certain criteria or not, you drag and drop the card into the “Yes” or “No” column. When you’re finished, you will easily see what issues you have, and you can work on fixing them.

The templates are divided into Junior and Middle-level templates.

The Junior level has templates for things such as field and forms, login, mobile UX, and architecture. Most of these templates help make sure you cover your basic UX bases. For instance, it looks at whether your website is desktop and mobile-friendly, and if each element makes sense and is easily identifiable.

The Middle Level dives in a little deeper. The “Visibility of system status” audit checks if you are keeping your audience informed on what’s going on. Things like battery life, loading, or Wi-Fi connection indicators can make a huge difference. No one wants to stare at a screen with no clue if what they clicked on is working or not.

If you can afford it and want a UX virtuoso to do the work for you, you can get a UX audit from Fulcrum. The experts will conduct a full-fledged UX audit and create wireframes with solutions for your UX issues.

However, no matter how you go about it, a good UX design is important. Higher rate conversions and user retention won’t happen if your product is just pushing people away.

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