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Google has another video conference tool, but are they too late?

(TECH NEWS) Google is making their Google Meet, available for anyone with a gmail account, leaving us to wonder if it’s a little too little, too late.

Google meet

Google Is now making its business video meeting tool available for free to everyone with a Gmail account. Wait! What? We already have that, don’t we? We do, kind of. Google has long offered free Google Hangouts, a messaging function that includes chat and video chat features for groups of up to 25 people. Google Duo is a video meeting app that has been available for cell phones and tablets, previously available for up to 8 people, but now for up to 12 people.

Sooooo, why do we care about free Google Meet? Isn’t this taking us back to, say, 2009? The difference is that with Google Meet, you can include up to 100 participants. This service used to be available only to paid G-Suite customers. Video conferencing has never been more popular or necessary, with Zoom leading the pack. Google wants you to blow off the others and give Google Meet a shot.

Why should we care? If you are already using a video meeting tool that works for you, what’s the incentive to switch? If you’re using Skype, you can only have up to 50 participants, while you can have up to 100 participants on Google Meet. On Zoom, you can also include up to 100 people on a video meeting. With a free Zoom account, you can meet for up to 40 minutes, and Google Meet has expanded their free Meet calls to 60 minutes.

Zoom has had serious issues with security and privacy. While Zoom is scrambling to enhance the safety and privacy of users, including ways to prevent illegal Zoombombing. Yet, it will be harder to trust Zoom again, now that the damage has been done. Google Meet already has a robust security system, including end-to-end encryption of all video calls. All calls go through Gmail, which already lives behind a bunch of protections, which has to be a good thing.

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Google Meet also offers easy live captioning through their own voice recognition service and other accessibility considerations such as screen readers and magnifiers. People who are already familiar with Google chat/meeting tools will likely try Google Meet right away to see how it compares to Zoom, Skype, and other video conferencing tools. Google is betting on it.

However, if you already have a tool you love, you might be like, “Meh.” If you are the type who loves researching all of the tools to find your perfect match, then this is likely exciting news for you. Options are always good, though. The strangest thing is that Google has had this capability all along. When schools started shuttering during the pandemic, Zoom immediately stepped up and offered educators its professional tools for free–a clutch move that garnered them loads of positive press and help propel them past competitors into the top spot.

Google Meet will have to prove to be at least as clear, fast, easy to use as Zoom. With Google’s collection of launched and abandoned video tools, though, we have to wonder if it will be. At least Meet is already starting out more secure, which is a superb start. With the launch of Zoom 5.0, though, will it be too little, too late for Google Meet to capture a good chunk of the video tool?

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Joleen Jernigan is an ever-curious writer, grammar nerd, and social media strategist with a background in training, education, and educational publishing. A native Texan, Joleen has traveled extensively, worked in six countries, and holds an MA in Teaching English as a Second Language. She lives in Austin and constantly seeks out the best the city has to offer.

3 Comments

3 Comments

  1. Pingback: Google Duo expands to support 32-people calls to compete in new Zoom world

  2. Pingback: This Zoom alternative offers a branded video meeting experience

  3. Pingback: Google's project management tool organizes and automates your tasks

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