What if you could personalize every step of the sales funnel? The team over at Proof believes this is the next best step for businesses looking to drive leads online. Their tool, Experiences, is a marketer-friendly software that lets you personalize your website for every visitor without coding.
Using Experiences, your team can create a targeted experience for the different types of visitors coming to your website. All modern studies indicate that personalization drives leads more efficiently because it offers visitors exactly the information they want.
Experiences can also be used to A/B test different strategies for your website. This could be a game changer for companies that target multiple specific audiences.
Experiences is a drag-and-drop style tool, which means nearly anyone on your team can learn to use it. The UX is meant to be intuitive and simple, so you don’t need a web developer to guide you through the process.
To build out audiences for your website, Experiences pulls data from your CRM, such as SalesForce and Hubspot, or you can utilize a Clearbit integration which pulls third-party information.
Before you go rushing to purchase a new tool for your team, there are a few things to keep in mind.
According to Proof, personalization is best suited for companies with at least 15,000 plus visitors per month. This volume of visitors is necessary for Experiences to gather the data it needs in order to make predictions. The tool is also highly recommended for B2B businesses since company data is public.
The Proof team is a success story of the Y Combinator demo day. They pitched their idea for a personalized web experience and quickly found themselves funded. Now, they’ve built out their software and have seen success with their initial clients. they say they have had success with early-access clients, which included brands like Profitwell and Shipbob, and they have seen an increase in leads, proposals, and downloads.
Perhaps the best part of Proof is that they don’t just sell you a product and walk away. Their website offers helpful resources for customers called Playbooks where you can learn how to best use the tool to achieve your company’s goals be it converting leads or engaging with your audience. If this sounds like the tool your team needs, you can request a demo or try it for free.
Staff Writer, Natalie Gonzalez earned her B.A. in English and a Creative Writing Certificate from the University of Texas at Austin. She is a writer and social media nerd with a passion for building online communities.
Pingback: What you need to know about no-code vs low-code (and what it means)