Tired of waiting in line for new apps?
By now, I’m sure you’ve run into the following scenario: a great new app launches and everyone wants in on it. You sign up, and find out there are approximately 1,500 people ahead of you in line to download the app, but if you Tweet, or share their product on Facebook, you can jump ahead in line. Sounds good, right? Right.
What if you could make this process more pragmatic from the app creator’s point of view? The premise of tweeting or sharing the app on social media is: the more people who know about your app, the more people are likely to try it out. HypeQ, a new app wants to boost this premise and make it better. Instead of working on blind referrals, it relies on successful referrals.
How HypeQ changes the concept of the waiting line
What’s a “successful” referral? HypeQ sign-ups are organized into a queue, just like traditional referrals, but HypeQ only offers you the chance to queue jump when your pre-launch website is shared (and clicked on, presumably); how far you’re able to jump ahead depends on how many successful connections are made. This encourages users to reach out on your behalf, as they will be rewarded with a “line jump,” while growing your campaign and expending minimum effort on your part. A win-win situation.
This is a fantastic tool for startups as you can turn those “line jumpers” into actual referrals, instead of just blind shares. You can integrate HypeQ into your pre-launch site with their fully customizable code, or by using their API. This allows you to boost your reach without changing your site.
As user data is collected, you can find the movers and shakers of the sharing world by seeing whose referrals are the most successful. This user data can then be exported into services like Mailchimp, making it easier to turn those referrals into actual long-term users.