Lani’s article What you should read into stats about the growth of web video did a beautiful job breaking down the numbers for web video. The data is undeniable; web video’s potential for growth is enormous. Think back to just a few years ago when social media was proclaimed as the next big thing. Many agents thought it a passing phase, yet low and behold social media is well on its way to global domination. Some agents now find themselves playing catch up, and having to shell out the dough for overpriced social media tutelage.
Well if web video is indeed the next wave, you can bet there will be some enterprising opportunists hocking fancy-shmancy “webvideo packages” down the line. As the starlet of my own little unpretentious videoblog HabitatforHermanity.com, let me save you a few dollars in the future with a these web video tips you can use now.
Everyone and their grandma is facebooking, tweeting & blogging now. There is so much noise on-line, it is increasingly hard to break through. Cutting and pasting other people’s sales stats & articles in your blog, just isn’t going to cut it anymore. Starting a videoblog is a great way to stay ahead from the pack. It’s a very relatively untouched tool amongst realtors. Do it now, and do it first before everyone else in market is throwing up videos of themselves. Corner this niche now.
Short & Sweet
As a culture, we suffer from A.D.D. Attention spans are shorter than Paris Hilton’s mini-skirts. Keep your videos short, sweet & to the point. You doing a webcast, not reciting War & Peace. I am a big proponent of 1-3 minutes webcasts. Do not drone on and on. A viewer will think “If s/he is boring on video, s/he’ll be boring in person. Next!”
Start and end your video showing off those pearly whites. Be natural, personable & and let a light hearted sense of humor show. A little warmth goes a long way. Besides, no one wants to watch (much less work with) a sour puss.
Sell Sell Sell…Not!
It’s ok to highlight your listings once in a blue moon, but avoid using video as a direct sales tool. Some agents resort to solely showcasing their listings because a) they are vain b) they can’t think of anything else to shoot. What ends up happening is the viewer feels they are watching a late night infomercial. The agent appear to have an agenda (Tsk tsk tsk). The agent may want the viewer to buy buy buy, but the viewer is thinking bye bye bye.
“…and to our left, we have the local cemetery…”
If positioning yourself as a neighborhood specialist is your angle, give your viewers valuable content: demographics, what’s trending, school info, and recent interesting comp. Some agents make videos of local attractions & landmarks, as if that matters to clients. That doesn’t make you a neighborhood expert. It makes you a tour guide!
It doesn’t matter what your opinion is, just have one! That is why people will tune into your videos. They want your take on the market. They want your point of view about the right (and wrong) time to buy. Sometimes agents are scared to reveal too much about their true feelings for fear of offending people. Well, guess what? Consumers are starved for your true feelings. Your authenticity is what sets you apart and will endear you to them.
Before you go booking out a green screen studio, camera(wo)man, sound guy and editor, try a simple webcast from your webcam, Flipcam or Kodak zi8. Not everyone is born with my style, panache, class & modesty. Practice makes perfect. (Actually a more amateur vibe isn’t a bad thing. It lends a more accessible feel to videos.)
Try your best to not look like a slob. Aside from looking unprofessional, you don’t want to be immortalized with bed-head hair. Once you post these videos, they will exist somewhere online in perpetuity. Watch your oily T-Zone too. A shiny forehead is worse than a foreclosure.
“You like me.. You really like me!”
The best thing about videoblogging is that by the time someone calls you, they have already decided to work with you. Most likely, they have been following your videos and like what they see. They are a fan! Isn’t it nice when people seek YOU out? Versus you groveling for their business? (Also, it saves clients time when looking for a realtor. They don’t have to interview a slew of agents, and then waste several weekends to find out they don’t like their agent’s personality.)
Warning: If u have a personality of a dial tone, vlogging probably isn’t for you. And that is ok! It’s like social media; it’s not for everyone. Neither are magic bullets, but both can be great extensions of your brand & business if you really enjoy putting yourself out there.